Sony in 2023: from a compact vlogging cam to the most advanced camera ever

Sony A9 III being held by photographer James Artaius
Is the Sony A9 III the most spectacular new Sony camera of 2023? There are five other contenders that might say different. (Image credit: James Artaius)

In 2023, Sony seemed to cram about 5 years of product launches into just 12 short months. It’s true that some of these could be seen as predictable ‘roadmap’ cameras, where existing technologies were repackaged for a different market sector, but we also had brand-new, ground-breaking technological revolutions. That’s just one of many accolades that could be directed at the remarkable Sony A9 III.

But that’s a high-end professional camera for a very specific audience, and with a price tag to match. 2023 also brought a whole series of new Sony cameras designed for novices, enthusiasts and expert photographers.

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Rod Lawton

Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at but also writes about photo-editing applications and techniques at