$29.95!!! This is the cheapest Nikon Z lens on Amazon – and I think you'd be crazy not to buy it
Yes, you read that right! This is a $29.95 full frame lens, and it's astonishingly good – because it's actually a far more expensive lens in disguise…

Sometimes you come across a product at a price that's so good, you have to wonder what's going on. And that's exactly the case with the Koah Artisans Series 55mm f/1.8, which at $29.95 is the cheapest Nikon Z lens on Amazon!
So, is there something going on? Yes – but it's not that this is a crappy lens. In fact, it's a pretty dang great lens. So how come it's less than 30 bucks? Because it's apparently a rebrand of a much pricier lens that's a few years old.
This appears to be the exact same lens as the Brightin Star 55mm f/1.8, which launched in 2019 for around $100 – and was a very good lens!
Don't let the price fool you! This is an all-metal full-frame lens with a fast f/1.8 aperture and 12 diaphragm blades for smooth, rounded bokeh. It boasts an aperture and focus ring, along with a distance scale for zone focusing on the street. This is a very capable lens!
So, while it might be on sale for just $29.95, the Koah Artisans Series 55mm f/1.8 isn't a cheap and nasty lens: it's actually a far more expensive lens in disguise.
How do we know it's the same as the $100 Brightin Star 55mm f/1.8? Well, aside from the fact that owners of the lens have said as much on Reddit, you only need to look at the two side-by-side below.
If that's not enough, they share identical specs: a 37° angle of view, optical construction featuring 7 elements in 5 groups, 12 aperture blades with an f/1.8 - f/16 range, 49mm filter thread…
And, you know, just look at them:
This is a classic nifty fifty, with an ever-so-slightly longer focal length for a touch more reach. While it's 55mm on a full frame camera, if you mount it on an APS-C body like the Nikon Z fc it becomes an effective 82.5mm lens – making it ideal for portraiture, especially with the fast f/1.8 aperture to create subject separation and blurry backgrounds.
I love the fact that it has a distance scale, making this a great option for intuitive street photography for those who've mastered zone focusing. It also adds to the awesome vintage look.
I love using the Nikon Zf for manual shooting and I think this Koah Artisans lens would be an incredible pairing. And heck, for just $29.95, it's an absolute no-brainer pairing for whatever Z camera you happen to own!
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Check out the best lenses for the Nikon Zf along with the best lenses for the Nikon Z fc, and take a look at the best Amazon Prime Day camera deals.
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James has 25 years experience as a journalist, serving as the head of Digital Camera World for 7 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.
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