Sony A9 III is "100%" coming in the next few months

Sony A9 III is "100%" coming in the next few months

Ready for another lightning fast camera? The Sony A9 III is not only expected to be the next camera announced by the manufacturer, but it is "100%" coming in the next few months, according to a new report.

The release of the Sony A9 III has been expected for some time, since the Sony A9 II was announced way back in October 2019. At the time, the A9 series was Sony's flagship camera line – but then, of course, the Sony A1 came along and claimed the crown for itself. 

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With the A1 having made itself comfortable in the throne, it's unclear where the former flagship will now sit. We won't have to wait long to find out, however, since the Sony A9 III is said to be arriving in the next few months, according to scuttlebutt from Sony Alpha Rumors. 

"Sony A9 III is 100% confirmed to be coming the next months," wrote the outlet. "Just don’t know yet when exactly."

With CP+ 2023 – the world's largest photo and imaging trade show – taking place in Japan at the end of February, it's entirely possible that the A9 III will make its debut there. Other smart guesses would include April, which was the launch of the original Sony A9, or October, which saw the announcement of the A9 II – though obviously that is more than a few months away.

What could we expect from the Sony A9 III, now that the A1 has set new standards for sports cameras? It's possible that the A9 III might double down on speed, catering to true sports and news photographers for whom the A1's 50MP resolution is actually an impediment to their work.

We might also see – although this would be very much against Sony's historic mirrorless strategy – a camera that finally features a professional form factor. Both the A9 II and A1 are very compact, and thus a terrible match for giant unwieldy professional lenses without the addition of a battery grip. So a pro DSLR-like form factor, a la the Canon EOS R3 and Nikon Z9, would be most welcome.

Either way, we can't wait to see what direction Sony takes with the new camera – and luckily, it seems that we won't have to wait much longer to find out.

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.