Sony's new camera is a "baby A7S III for vloggers"

Sony A7R IV
(Image credit: Sony)

Love vlogging? Love the Sony A7S III? Love the ZV line? Then you might be in luck, as Sony's next camera has been described as a "baby A7S III for vloggers", with an interchangeable lens mount.

Just a few short weeks ago we reported on rumors of Sony's new ZV full-frame compact, supposedly similar in format to the Sony RX100 Mark VII. These rumors turned out to not be completely accurate, as is sometimes the case with very early information. Instead of the camera being a compact camera, the latest information pegs this new ZV model as an interchangeable lens full-frame camera with a focus on vlogging – akin to something more like the Sony A7C.

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Gareth Bevan
Reviews Editor

Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.