To tackle the rising wave of manipulated imagery in photojournalism, Sony has just announced a successful second round of testing for its in-camera authenticity technology in collaboration with the Associated Press (AP). You can think of the digital in-camera signature like a birth certificate for photos proving their validity.
As AI becomes more realistic and harder to distinguish from real life, it’s becoming necessary to have technology in place that can validate an image. Sony's authenticity technology introduces a machine-based digital signature, removing the opportunity for undetected manipulation from the moment a photo is taken. This digital signature is embedded within the camera's hardware chipset at the exact moment of capture, ensuring the integrity of the image. It ensures professional photojournalists can safeguard their image and allows news agencies to be sure the images they are sharing have not been altered using AI.
• Check out the best Sony Black Friday deals and grab yourself a bargain today!
The month-long second round of testing was completed in October 2023 and marked a significant milestone in the collaboration between Sony and AP. Sony partnered with Camera Bits, the company behind the industry-standard workflow tool Photo Mechanic, to ensure that the camera's digital signature remains intact throughout the metadata editing process.
Yann Salmon Legagneur, Marketing Director, Imaging and Product Solutions, Sony Europe, expressed the need for such technology in the current landscape, stating, "While the rapid evolution of generative AI brings new possibilities for creative expression, it has also led to growing concern about the impact of altered or manipulated imagery in journalism."
Fake and manipulated images contribute to mis and disinformation as AP’s director of photography David Ake pointed out. It is hoped this new technology will solidify people’s trust in news outlets while simultaneously eradicating the potential for sharing fake images.
The upcoming release of Sony's in-camera signature and C2PA authentication is planned for a firmware update for the newly announced Sony A9 III, Sony A1, and the Sony A7S III. The firmware update is due early next year.
Also check out the best Sony cameras and browse a range of systems suited to beginners, vloggers, enthusiasts and pros