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The best Sony camera in 2026 for vlogging, filmmaking and photography
Buying Guide My top picks for the best Sony cameras for photographers, videographers, and content creation
DSLR storms from #32 to #1 in Japan's marketplace – and it's a favorite camera among sports and action photographers
NEWS Nearly 12 years after its launch, this DSLR shot to the top of major Japanese retailer's used camera chart – while a mirrorless makes a big leap back into the top 10
Japan’s No.1 compact camera is a cult favorite featuring 8-year-old tech and 40x zoom that still beats newer releases
UPDATED With second-hand prices often higher than the retail price, the compact camera topping Japan's sales chart is undoubtedly popular – here's why
An 8-year-old DSLR is fighting with pro mirrorless, a new bridge camera, and a cheap compact in the strangest mix of camera trends yet
TRENDS What do a pro mirrorless camera, a modern bridge camera, a cheap compact viewfinder camera, and an old DSLR have in common? They’re all trending right now at B&H
Few cameras are so consistently capable across so many genres – but this full-frame mirrorless is, and now it's $300 cheaper
DEAL This full-frame mirrorless just hit a huge low – here's how the Sony A7 III shines in real-world use, and why this deal is too good to miss
Sony’s stacked sensor design creates abnormally fast cameras – but will stacked sensors ever come to more affordable APS-C cameras?
RUMORS Sony has full-frame stacked sensors and one-inch stacked compact cameras, but reports are calling for an APS-C sensor built for speed
How popular would Fujifilm be without the X100VI? New rankings from Japan hint compact cameras aren’t the only camera trend to watch
TRENDS Without compact cameras, Fujifilm remains behind Nikon, new data ranking Japan’s mirrorless camera makers shows
This full-frame mirrorless broke sales records in Japan and now wins its second Camera of the Year award – featuring "cutting-edge photographic technology," it's a "reliable and high-performance camera for discerning photographers"
UPDATED Sony's latest full-frame camera wins the EISA Camera of the Year 2026-2027 title, after topping the Japanese sales chart for months following its release in December 2025
