48% of Sony's sales come now from vlogging cameras

Sony Vlogcam
(Image credit: Sony)

This is jaw-dropping: 48.4% of Sony's camera sales just came from its new line of vlogging cameras. 

Last month I wrote, with a pinch of incredulity, how Sony was launching a new vlogging camera just eight weeks after its last vlogging camera. Well, now we can see exactly why the Sony ZV-1 II was released so soon after the Sony ZV-E1

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James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.