Fujifilm Black Friday Deals 2025: I wasn't expecting great deals on trendy gear, but these Fujifilm & Instax deals are actually fantastic

The Fujifilm X-T5 is the brand's pro-level T-series model with those classic film-like dials, middle viewfinder, and comfortable grip. It sports a 40.2MP APS-C sensor and up to five stops of stabilization.

The little sibling to the X-T5, the Fujifilm X-T50 still has the same 40.2MP resolution but in a smaller, more portable body. That means the X-T50 doesn't have features like dual card slots or weather sealing, plus it has a shorter battery life and slower bursts. But image quality-wise, the X-T50 is excellent, and its wrapped up in a smaller body with a film simulation dial.

The Fujifilm X-S20 is a hybrid that has just as impressive video specs as it does for photos. The mirrorless offers 26.1MP stills and 6.2K/30p video. The X-S20 still has some of that retro look, but features a larger comfortable grip and a more traditional mode dial.

If you photograph portraits, I highly recommend the Fujifilm XF 56mm f/1.2 R WR. This lens creates beautiful bokeh, but it's sharper than older options like the 50mm f/1. Adorama includes filters and accessories on top of the $100 discount.

Equivalent to a 50mm on a full-frame camera, the Fujifilm XF 33mm f/1.4 R LM is an excellent nifty fifty. Not quite as long as the 56mm, it makes an excellent lens for portraits as well as everyday shots.

I personally have the Fujifilm 18mm f/1.4 R LM WR tucked in my camera bag – it's a fantastic wide-angle lens with a bright aperture. I use it for everything from group photos to landscapes.

The Fujifilm XF 70-300mm f/4-5.6 LM OIS WR is an enthusiast telephoto that punches above its weight. While the lens may be more budget-friendly, it still offers excellent sharpness and is surprisingly portable for the category.

The Fujifilm XF 100-400mm f/4.5-5.6 OIS WR is a fantastic telephoto for the X-Series, earning a spot on DCW's best Fujifilm lenses as the best for sports and wildlife. Autofocus is quick, plus the long range is excellent. B&H includes a free UV filter with the lens.

For only $50 more than the 100-400mm, you can get quite a bit further with the Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR. The lens aperture isn't as wide, but if you need the most reach, this is an excellent deal. B&H includes a free filter and cleaning kit.

The 102MP medium format marvel, the Fujifilm GFX 100 II, isn't on sale for the body-only version, but no matter which kit lens you want, all its bundles are $1,000 off right now. Pair it with the 20-35mm f/4, the 40-100mm f/4, the 100-200mm f/5.6, the 55mm f/1.7, or the 110mm f/2, it's all $1,000 off the list price.

Fujifilm has a few $500 discounts on GFX lenses for Black Friday, but Adorama is currently listing a $250 coupon on top of the sale price for the GF 40-100mm f/4 R LM WR. That's a steep discount on what DCW reviewers called a "near-perfect lens" for the GFX system.

The Fujifilm GF 20-35mm f/4.0 R WR has a $500 discount for Black Friday, but Adorama is also listing a $350 coupon applied automatically at checkout. The lens mixes fabulous image quality with a robust yet compact build.

The longer focal length and bright aperture makes the Fujifilm GF 110mm f/2 R WR LM a fantastic lens for portraits. Adorma has both a $500 discount and a $500 automatic coupon right now.

The Fujifilm GF 55mm f/1.7 R WR sits at the top of DCW's recommendations for GF lenses for its excellent image quality, mixing an f/1.7 with a medium format sensor.

The Fujifilm Instax Mini 99 is the Instax for more serious photographers, with more controls and a lovely retro design compared to simpler models. The $35 discount is modest, but what makes this a fantastic deal is that Adorama also includes 40 photos worth of film, a protective case, and a photo album with it.

The Fujifilm Instax Mini 12 is the easy-to-use instant film camera with automatic exposure. It's $10 off for Black Friday.