Quick! These Fujifilm deals are about to expire. Fujifilm's end-of-the-year deals save up to $400 off X Series and up to $1,000 off GFX
Fujifilm's holiday deals aren't Black Friday exclusives. Here's when the deals actually end
After trends and tariffs made many Fujifilm cameras hard to find in stock, I was surprised when Fujifilm launched some Black Friday deals that were actually good. But Fujifilm had another surprise in store – some of the brand's holiday deals actually last until January, which means most of the Fujifilm Black Friday deals aren't over yet.
With trends making some Fujifilm gear hard to find in stock (not to mention the effect of tariffs), the discounts are surprisingly decent.
As is the norm, the pricier the list price, the bigger the discounts, as expensive telephoto lenses and medium format gear see the steepest drops, including up to $1,000 off on select GFX100 II lens bundles.
As a Fujifilm photographer and camera reviewer, here are the end-of-the-year Fujifilm deals most worth a look.
- Updated December 22: I did a product-wide price check against all the top retailers to make sure you're getting the best value for your money.
When does Fujifilm's Black Friday and Cyber Monday end?
Black Friday was technically only on November 28 and Cyber Monday only on December 1, with both shopping days now over. However, excluding some Instax deals that are no longer available, a majority of the best Fujifilm Black Friday prices are still around.
According to the Fujifilm USA website, the deals end on December 28 for the X Half and on January 18 for X and GFX series lenses and bodies. It's unclear, however, if retailers will keep the same schedule. Stock availability could potentially also impact whether or not the deals are even available.
Ending soon!
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The Fujifilm X Half is a charming digital compact camera with film-like tools. The X Half is a surprisingly small and affordable way to shoot Fujifilm's digital film simulations. Fujifilm indicates the sale ends on December 28.
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I personally own this lens – I love the Fujifilm XF 90mm f/2 for portraits, and it also works well for wedding details with its close focusing capabilities (though it's not technically a macro). Fujifilm's official store doesn't have a discount on this lens. B&H does, but since this is an unadvertised deal, it's unclear when the $300 discount will end.
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This is another deal that's not available from Fujifilm's web store, so it's unclear how long this discount will last! We gave the Fujifilm XF 500mm f/5.6 R LM OIS WR five stars for its excellent autofocus, stabilization, and image quality.
Fujifilm Deals: X-Series Cameras
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The Fujifilm X-T5 is the brand's pro-level T-series model with those classic film-like dials, middle viewfinder, and comfortable grip. It sports a 40.2MP APS-C sensor and up to five stops of stabilization.
The dollar off amounts on Fujifilm gear are available at multiple retailers – but this is a perfect example of why it's important to check a few different stores. The "body-only" X-T5 includes nearly $600 worth of free accessories at Adorama, and that even includes the Fujifilm XC 35mm f/2 lens, along with an extra battery, memory card, and Capture One subscription.
Or, Adorama still includes that free 35mm lens with the bundle with a 16-50mm or 16-80mm kit lens.
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The little sibling to the X-T5, the Fujifilm X-T50 still has the same 40.2MP resolution but in a smaller, more portable body. That means the X-T50 doesn't have features like dual card slots or weather sealing, plus it has a shorter battery life and slower bursts. But image quality-wise, the X-T50 is excellent, and its wrapped up in a smaller body with a film simulation dial.
Unlike the X-T5 deal though, there are no free lenses bundled here, so if you don't already have a lens, add another $100 to the price for the kit with the 15-45mm.
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The Fujifilm X-S20 is a hybrid that has just as impressive video specs as it does for photos. The mirrorless offers 26.1MP stills and 6.2K/30p video. The X-S20 still has some of that retro look, but features a larger comfortable grip and a more traditional mode dial.
Adorama includes a free memory card and bag on top of the $100 discount for the body only. Add another $100 to get the kit with a 14-45mm lens.
Fujifilm deals: X Series Lenses
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If you photograph portraits, I highly recommend the Fujifilm XF 56mm f/1.2 R WR. This lens creates beautiful bokeh, but it's sharper than older options like the 50mm f/1. Adorama includes filters and accessories on top of the $100 discount.
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Equivalent to a 50mm on a full-frame camera, the Fujifilm XF 33mm f/1.4 R LM is an excellent nifty fifty. Not quite as long as the 56mm, it makes an excellent lens for portraits as well as everyday shots.
Adorama bundles this lens with a polarizer filter, or if you prefer a protective filter, you can get one free in the bundle from B&H.
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I personally have the Fujifilm 18mm f/1.4 R LM WR tucked in my camera bag – it's a fantastic wide-angle lens with a bright aperture. I use it for everything from group photos to landscapes.
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The Fujifilm XF 70-300mm f/4-5.6 LM OIS WR is an enthusiast telephoto that punches above its weight. While the lens may be more budget-friendly, it still offers excellent sharpness and is surprisingly portable for the category.
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The Fujifilm XF 100-400mm f/4.5-5.6 OIS WR is a fantastic telephoto for the X-Series, earning a spot on DCW's best Fujifilm lenses as the best for sports and wildlife. Autofocus is quick, plus the long range is excellent. B&H includes a free UV filter with the lens.
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For only a little more than the 100-400mm, you can get quite a bit further with the Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR. The lens aperture isn't as wide, but if you need the most reach, this is an excellent deal. B&H includes a free filter and cleaning kit.
Fujifilm deals: GFX Medium Format
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The 102MP medium format marvel, the Fujifilm GFX 100 II, isn't on sale for the body-only version, but no matter which kit lens you want, all its bundles are $1,000 off right now. Pair it with the 20-35mm f/4, the 40-100mm f/4, the 100-200mm f/5.6, the 55mm f/1.7, or the 110mm f/2, it's all $1,000 off the list price.
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Fujifilm has a few $500 discounts on GFX lenses, including the GF 40-100mm f/4 R LM WR. That's a steep discount on what DCW reviewers called a "near-perfect lens" for the GFX system.
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The longer focal length and bright aperture makes the Fujifilm GF 110mm f/2 R WR LM a fantastic lens for portraits.
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The Fujifilm GF 55mm f/1.7 R WR sits at the top of DCW's recommendations for GF lenses for its excellent image quality, mixing an f/1.7 with a medium format sensor.
This lens is now on backorder, but you can still order now for the discount and the lens will ship when it comes in.
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The Fujifilm GF 20-35mm f/4.0 R WR has a $500 discount. The lens mixes fabulous image quality with a robust yet compact build.
Cyber Monday Instax deals
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The Fujifilm Instax Mini 12 is an easy-to-use instant film camera with automatic exposure. This gift set includes the camera with film, an album, and a tote bag.
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The Fujifilm Instax Mini 99 is the Instax for more serious photographers, with more controls and a lovely retro design compared to simpler models. The $20 discount is modest, but what makes this a fantastic deal is that Adorama also includes 40 photos worth of film, a protective case, and a photo album with it.
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The Fujifilm Instax Mini Link 3 essentially turns a smartphone into an instant camera, thanks to its ability to print digital photos on instant film. While several retailers have this portable photo printer for $99, Walmart includes a pack of film to sweeten the deal.
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Instax Mini film typically costs more than $1 per photo, but this deal puts 20 photos at under $17. If you're gifting any Instax Mini series camera or printer, it's an excellent add-on. (Note: this film is not compatible with Instax Wide or Instax Square cameras, only Instax Mini ones).
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With more than a decade of experience writing about cameras and technology, Hillary K. Grigonis leads the US coverage for Digital Camera World. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. Her wedding and portrait photography favors a journalistic style. She’s a former Nikon shooter and a current Fujifilm user, but has tested a wide range of cameras and lenses across multiple brands. Hillary is also a licensed drone pilot.
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