Quick! These Fujifilm deals are about to expire. Fujifilm's end-of-the-year deals save up to $400 off X Series and up to $1,000 off GFX

Fujifilm X Half camera held in a hand
(Image credit: Future / Gareth Bevan)

After trends and tariffs made many Fujifilm cameras hard to find in stock, I was surprised when Fujifilm launched some Black Friday deals that were actually good. But Fujifilm had another surprise in store – some of the brand's holiday deals actually last until January, which means most of the Fujifilm Black Friday deals aren't over yet.

With trends making some Fujifilm gear hard to find in stock (not to mention the effect of tariffs), the discounts are surprisingly decent.

As is the norm, the pricier the list price, the bigger the discounts, as expensive telephoto lenses and medium format gear see the steepest drops, including up to $1,000 off on select GFX100 II lens bundles.

As a Fujifilm photographer and camera reviewer, here are the end-of-the-year Fujifilm deals most worth a look.

  • Updated December 22: I did a product-wide price check against all the top retailers to make sure you're getting the best value for your money.

When does Fujifilm's Black Friday and Cyber Monday end?

Black Friday was technically only on November 28 and Cyber Monday only on December 1, with both shopping days now over. However, excluding some Instax deals that are no longer available, a majority of the best Fujifilm Black Friday prices are still around.

According to the Fujifilm USA website, the deals end on December 28 for the X Half and on January 18 for X and GFX series lenses and bodies. It's unclear, however, if retailers will keep the same schedule. Stock availability could potentially also impact whether or not the deals are even available.

Ending soon!

Fujifilm X Half
ENDS DEC. 28
Save 24% ($200)
Fujifilm X Half: was $849 now $649 at Adorama
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The Fujifilm X Half is a charming digital compact camera with film-like tools. The X Half is a surprisingly small and affordable way to shoot Fujifilm's digital film simulations. Fujifilm indicates the sale ends on December 28.

Fujifilm XF 90mm f/2 R LM WR
UNADVERTISED DEAL
Save 26% ($300)
Fujifilm XF 90mm f/2 R LM WR: was $1,149 now $849 at BHPhoto
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I personally own this lens – I love the Fujifilm XF 90mm f/2 for portraits, and it also works well for wedding details with its close focusing capabilities (though it's not technically a macro). Fujifilm's official store doesn't have a discount on this lens. B&H does, but since this is an unadvertised deal, it's unclear when the $300 discount will end.

Fujifilm XF 500mm f/5.6 R LM OIS WR
UNADVERTISED DEAL
Save $750
Fujifilm XF 500mm f/5.6 R LM OIS WR: was $3,599.95 now $2,849.95 at BHPhoto
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This is another deal that's not available from Fujifilm's web store, so it's unclear how long this discount will last! We gave the Fujifilm XF 500mm f/5.6 R LM OIS WR five stars for its excellent autofocus, stabilization, and image quality.

Fujifilm Deals: X-Series Cameras

Fujifilm X-T5
ENDS JAN. 18
Save $100
Fujifilm X-T5: was $1,999 now $1,899 at Adorama
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The Fujifilm X-T5 is the brand's pro-level T-series model with those classic film-like dials, middle viewfinder, and comfortable grip. It sports a 40.2MP APS-C sensor and up to five stops of stabilization.

The dollar off amounts on Fujifilm gear are available at multiple retailers – but this is a perfect example of why it's important to check a few different stores. The "body-only" X-T5 includes nearly $600 worth of free accessories at Adorama, and that even includes the Fujifilm XC 35mm f/2 lens, along with an extra battery, memory card, and Capture One subscription.

Or, Adorama still includes that free 35mm lens with the bundle with a 16-50mm or 16-80mm kit lens.

Fujifilm X-T50
ENDS JAN. 18
Save $100
Fujifilm X-T50: was $1,599 now $1,499 at BHPhoto
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The little sibling to the X-T5, the Fujifilm X-T50 still has the same 40.2MP resolution but in a smaller, more portable body. That means the X-T50 doesn't have features like dual card slots or weather sealing, plus it has a shorter battery life and slower bursts. But image quality-wise, the X-T50 is excellent, and its wrapped up in a smaller body with a film simulation dial.

Unlike the X-T5 deal though, there are no free lenses bundled here, so if you don't already have a lens, add another $100 to the price for the kit with the 15-45mm.

Fujifilm X-S20
ENDS JAN. 18
Save $100
Fujifilm X-S20: was $1,499 now $1,399 at Adorama
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The Fujifilm X-S20 is a hybrid that has just as impressive video specs as it does for photos. The mirrorless offers 26.1MP stills and 6.2K/30p video. The X-S20 still has some of that retro look, but features a larger comfortable grip and a more traditional mode dial.

Adorama includes a free memory card and bag on top of the $100 discount for the body only. Add another $100 to get the kit with a 14-45mm lens.

Fujifilm deals: X Series Lenses

Fujifilm XF 56mm f/1.2 R WR
ENDS JAN. 18
Save $100
Fujifilm XF 56mm f/1.2 R WR: was $1,199 now $1,099 at Adorama
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If you photograph portraits, I highly recommend the Fujifilm XF 56mm f/1.2 R WR. This lens creates beautiful bokeh, but it's sharper than older options like the 50mm f/1. Adorama includes filters and accessories on top of the $100 discount.

Fujifilm XF 33mm f/1.4 R LM
ENDS JAN. 18
Save $100
Fujifilm XF 33mm f/1.4 R LM: was $949 now $849 at Adorama
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Equivalent to a 50mm on a full-frame camera, the Fujifilm XF 33mm f/1.4 R LM is an excellent nifty fifty. Not quite as long as the 56mm, it makes an excellent lens for portraits as well as everyday shots.

Adorama bundles this lens with a polarizer filter, or if you prefer a protective filter, you can get one free in the bundle from B&H.

Fujifilm XF 18mm f/1.4 R LM WR
ENDS JAN. 18
Save $100
Fujifilm XF 18mm f/1.4 R LM WR: was $1,199 now $1,099 at Adorama
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I personally have the Fujifilm 18mm f/1.4 R LM WR tucked in my camera bag – it's a fantastic wide-angle lens with a bright aperture. I use it for everything from group photos to landscapes.

Fujifilm XF 70-300mm f/4-5.6 R LM OIS WR
ENDS JAN. 18
Save $100
Fujifilm XF 70-300mm f/4-5.6 R LM OIS WR: was $949 now $849 at Adorama
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The Fujifilm XF 70-300mm f/4-5.6 LM OIS WR is an enthusiast telephoto that punches above its weight. While the lens may be more budget-friendly, it still offers excellent sharpness and is surprisingly portable for the category.

Fujifilm XF 100-400mm f/4.5-5.6 LM OIS WR
ENDS JAN. 14
Save $400
Fujifilm XF 100-400mm f/4.5-5.6 LM OIS WR: was $2,249 now $1,849 at BHPhoto
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The Fujifilm XF 100-400mm f/4.5-5.6 OIS WR is a fantastic telephoto for the X-Series, earning a spot on DCW's best Fujifilm lenses as the best for sports and wildlife. Autofocus is quick, plus the long range is excellent. B&H includes a free UV filter with the lens.

Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR
ENDS JAN. 18
Save $400
Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR: was $2,399 now $1,999 at BHPhoto
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For only a little more than the 100-400mm, you can get quite a bit further with the Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR. The lens aperture isn't as wide, but if you need the most reach, this is an excellent deal. B&H includes a free filter and cleaning kit.

Fujifilm deals: GFX Medium Format

Fujifilm GFX 100 II Bundles
Save $1,000
Fujifilm GFX 100 II Bundles: was $11,399 now $10,399 at BHPhoto
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The 102MP medium format marvel, the Fujifilm GFX 100 II, isn't on sale for the body-only version, but no matter which kit lens you want, all its bundles are $1,000 off right now. Pair it with the 20-35mm f/4, the 40-100mm f/4, the 100-200mm f/5.6, the 55mm f/1.7, or the 110mm f/2, it's all $1,000 off the list price.

Fujifilm GF 45-100mm f/4 R LM WR
Save $500
Fujifilm GF 45-100mm f/4 R LM WR: was $2,599 now $2,099 at Adorama
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Fujifilm has a few $500 discounts on GFX lenses, including the GF 40-100mm f/4 R LM WR. That's a steep discount on what DCW reviewers called a "near-perfect lens" for the GFX system.

Fujifilm GF 110 f/2 R WR LM
ENDS JAN. 18
Save $500
Fujifilm GF 110 f/2 R WR LM: was $3,199 now $2,699 at Adorama
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The longer focal length and bright aperture makes the Fujifilm GF 110mm f/2 R WR LM a fantastic lens for portraits.

Fujifilm GF 55mm f/1.7R WR
FREE FILTERS
Save $500
Fujifilm GF 55mm f/1.7R WR: was $2,599.95 now $2,099.95 at Adorama
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The Fujifilm GF 55mm f/1.7 R WR sits at the top of DCW's recommendations for GF lenses for its excellent image quality, mixing an f/1.7 with a medium format sensor.

This lens is now on backorder, but you can still order now for the discount and the lens will ship when it comes in.

Fujifilm GF 20-35mm f/4.0 R WR
ENDS JAN. 18
Save $500
Fujifilm GF 20-35mm f/4.0 R WR: was $2,899 now $2,399 at BHPhoto
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The Fujifilm GF 20-35mm f/4.0 R WR has a $500 discount. The lens mixes fabulous image quality with a robust yet compact build.

Cyber Monday Instax deals

Fujifilm Instax Mini 12 Holiday Bundle
Save $20
Fujifilm Instax Mini 12 Holiday Bundle: was $105.95 now $85.95 at Adorama
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The Fujifilm Instax Mini 12 is an easy-to-use instant film camera with automatic exposure. This gift set includes the camera with film, an album, and a tote bag.

Fujifilm Instax Mini 99
FREE FILM
Save $20
Fujifilm Instax Mini 99: was $234.95 now $214.95 at Adorama
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The Fujifilm Instax Mini 99 is the Instax for more serious photographers, with more controls and a lovely retro design compared to simpler models. The $20 discount is modest, but what makes this a fantastic deal is that Adorama also includes 40 photos worth of film, a protective case, and a photo album with it.

Fujifilm Instax Mini Link 3
Save $17
Fujifilm Instax Mini Link 3: was $116 now $99 at Walmart
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The Fujifilm Instax Mini Link 3 essentially turns a smartphone into an instant camera, thanks to its ability to print digital photos on instant film. While several retailers have this portable photo printer for $99, Walmart includes a pack of film to sweeten the deal.

Fujifilm Instax Mini Instant FIlm Twin Pack
Save $7.01
Fujifilm Instax Mini Instant FIlm Twin Pack: was $23.99 now $16.98 at Amazon
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Instax Mini film typically costs more than $1 per photo, but this deal puts 20 photos at under $17. If you're gifting any Instax Mini series camera or printer, it's an excellent add-on. (Note: this film is not compatible with Instax Wide or Instax Square cameras, only Instax Mini ones).

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Hillary K. Grigonis
US Editor

With more than a decade of experience writing about cameras and technology, Hillary K. Grigonis leads the US coverage for Digital Camera World. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. Her wedding and portrait photography favors a journalistic style. She’s a former Nikon shooter and a current Fujifilm user, but has tested a wide range of cameras and lenses across multiple brands. Hillary is also a licensed drone pilot.

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