Latest about Fujifilm
I thought Fujifilm made a mistake – but after spending weeks with its latest compact camera, I added one to my wish list
OPINION I spent a few weeks with the Fujifilm X Half and, despite my original reservations, I didn't want to send it back
“The X-T5 has not been discontinued,” says Fujifilm, as anticipation for next-gen cameras fuels rumors
NEWS Fujifilm has debunked rumors about the discontinuation of the X-T5, as fans eagerly await the brand's next generation of mirrorless cameras
Who couldn’t find a use for the Fujifilm X-M5? It’s a miniature mirrorless marvel
Opinion The Fujifilm X-M5 is so cute, you’d be mistaken for thinking it's a toy, when under the hood it’s an absolute BEAST
“Using analog adds an opportunity to stay present in the moment.” Gen Z brought back the disposable film camera. Fujifilm says the trend is just getting started
FILM Fujifilm says the disposable film trend isn't a short-term fad. I connected with a Fujifilm rep to talk about the disposable camera trend
Meike’s first autofocus lens for Fujifilm GFX is proving so popular that more could be coming
News GFX photographers asked for more autofocus lenses – and Meike may be listening
Japan’s 7.1-magnitude earthquake hit a key region for camera sensor manufacturing as Sony, Fujifilm plants evacuate
JAPAN An earthquake in Japan has caused several image sensor manufacturing centers to evacuate, including Sony, Fujifilm, and TSMC
Released at No. 1, the Sony camera that “redefines the standard” is back on top in Japan, but a retro compact isn’t far behind
TRENDS Japan's Map Camera has two Sony cameras and a popular retro compact camera in the top three spots for June 2026
This decade-old DSLR lens is outselling almost every modern lens in Japan as it's an "affordable marvel that any Canon photographer should own"
NEWS Mirrorless may have taken over, but one inexpensive DSLR-era prime has climbed to No.1 in Japan's latest best-selling lens chart, beaten only by one third-party standard zoom
