Latest about Fujifilm
Japan’s No.1 compact camera is a cult favorite featuring 8-year-old tech and 40x zoom that still beats newer releases
UPDATED With second-hand prices often higher than the retail price, the compact camera topping Japan's sales chart is undoubtedly popular – here's why
Hands on: Fujifilm XF 400mm F4.5 R LM OIS WR review
Not yet ratedFast yet light, premium yet (relatively) affordable: could this be the ultimate sports and wildlife lens for X-mount shooters?
“Lightweight, compact, powerful.” Fujifilm’s new 400mm f/4.5 takes on sports and wildlife as a brighter, lighter alternative to zooms for X-Mount cameras
FUJIFILM The new Fujifilm XF 400mm f/4.5 f/4.5 R LM OIS WR finally gives Fujifilm photographers a native prime telephoto between the 200mm and 500mm lenses
The best Fujifilm cameras in 2026: from retro X-mount mirrorless to affordable medium format
BUYING GUIDE The best Fujifilm cameras appeal to traditionalists, enthusiasts, and professionals alike, blending retro style with the latest tech
An 8-year-old DSLR is fighting with pro mirrorless, a new bridge camera, and a cheap compact in the strangest mix of camera trends yet
TRENDS What do a pro mirrorless camera, a modern bridge camera, a cheap compact viewfinder camera, and an old DSLR have in common? They’re all trending right now at B&H
How popular would Fujifilm be without the X100VI? New rankings from Japan hint compact cameras aren’t the only camera trend to watch
TRENDS Without compact cameras, Fujifilm remains behind Nikon, new data ranking Japan’s mirrorless camera makers shows
Best tilt-shift lenses in 2026: get a whole new perspective on your photography
BUYING GUIDE Take control of perspective and depth of field with the best tilt-shift lenses for architecture, landscapes, and more
Putting a Canon lens on a Fujifilm camera isn't blasphemy – with this new adapter, it miraculously becomes a full stop brighter!
NEWS Metabones has announced four new Canon-to-Fujifilm lens adapters, including a speed booster that lets in more light and negates the crop factor
A “photographer’s delight,” this retro compact mirrorless just won a major tech award – but Fujifilm also took the award for a budget camera too
AWARDS The Fujifilm X-E5 and the X-T30 III have nabbed two EISA awards and while the cameras may have very different prices, both offer a retro, compact form factor
