Latest about Fujifilm
Forget the studio – The Fujifilm GFX100RF was made to see the world
Opinion Why the Fujifilm GFX100RF might be the ultimate medium format camera
Half of the Top 10 cameras in Japan right now come from one manufacturer – the No.1 is "recommended for users who want to carry a full-frame camera with them at all times and don't want to compromise performance"
UPDATE 50% of the best-selling cameras in Japan are coming from this global player, but one is missing from the Top 10 chart completely
Fujifilm’s cinema camera is getting a dedicated viewfinder – and a new app. Fujifilm is refreshing the GFX Eterna 55 with both a viewfinder made for open gate and a mobile app
NEWS Fujifilm’s cinema camera is getting both a viewfinder and iPad support for working on an oversized screen in a dual announcement for the GFX Eterna 55
Japan’s No.1 compact camera is a cult favorite featuring 8-year-old tech and 40x zoom that still beats newer releases
UPDATED With second-hand prices often higher than the retail price, the compact camera topping Japan's sales chart is undoubtedly popular – here's why
“Lightweight, compact, powerful.” Fujifilm’s new 400mm f/4.5 takes on sports and wildlife as a brighter, lighter alternative to zooms for X-Mount cameras
FUJIFILM The new Fujifilm XF 400mm f/4.5 R LM OIS WR finally gives Fujifilm photographers a native prime telephoto between the 200mm and 500mm lenses
Hands on: Fujifilm XF 400mm F4.5 R LM OIS WR review
Not yet ratedFast yet light, premium yet (relatively) affordable: could this be the ultimate sports and wildlife lens for X-mount shooters?
The best Fujifilm cameras in 2026: from retro X-mount mirrorless to affordable medium format
BUYING GUIDE The best Fujifilm cameras appeal to traditionalists, enthusiasts, and professionals alike, blending retro style with the latest tech
An 8-year-old DSLR is fighting with pro mirrorless, a new bridge camera, and a cheap compact in the strangest mix of camera trends yet
TRENDS What do a pro mirrorless camera, a modern bridge camera, a cheap compact viewfinder camera, and an old DSLR have in common? They’re all trending right now at B&H
