Fujifilm
Latest about Fujifilm

Just released, and already the #1 compact camera in Japan – a travel-zoom featuring Leica optics
By Kim Bunermann last updated
NEWS The new point-and-shoot camera features a 24-360mm / 15x zoom lens, while half of the top 10 compact cameras are on backorder

4 of the top 5 cameras in Japan come from a single brand (and it’s not Canon or Sony) as a trendy compact camera returns to #1
By Hillary K. Grigonis published
TRENDS The latest sales numbers from Japan put the X100VI back at #1, pushing out the longstanding Sony A7 V

This retro compact camera is Japan's new No.1 – dethroning Sony's full-frame mirrorless after 5 months at the top of the charts
By Kim Bunermann published
NEWS Over two years after its launch, this Fujifilm is the most popular camera in Japan right now – again

Viral artist Matt B Customs will personalize Instax cameras free for two days in London – but only if you love Minions
By Hillary K. Grigonis published
NEWS Minions are taking over a Fujifilm store – and fans can even customize an Instax camera for free

Fujifilm’s new compact instant camera has a weird trick for selfies without that awkward outstretched arm – and it's hiding in the strangest place
By Hillary K. Grigonis published
INSTAX The Instax Mini 13 is finally getting ready to ship – and its most unusual feature is hiding right in the camera strap

Surprise No.1 shift as "finest stills camera ever made" overtakes Sony A7 V in Japan's best-selling sales chart
By Kim Bunermann published
NEWS After 84 years of Hasselblad, its 100MP flagship is setting new standards – now reclaiming the top position after previously missing the rankings

A viewfinder-free creator camera overtakes traditional photography models in Japan
By Kim Bunermann last updated
UPDATED For months, a leading beginner camera dominated Japan's sales charts – but a viewfinder-free creator camera has now taken the top spot

These best-selling compact cameras share a winning formula – and smartphone fatigue may explain their success in Japan
By Kim Bunermann last updated
The latest sales figures reveal that Japan's most popular compact cameras are simple and surprisingly cheap, starting from US$99

Free firmware has just turned two of Fujifilm’s cheapest mirrorless cameras into instant film shooters, finally bringing back support for printing without an app
By Hillary K. Grigonis published
FIRMWARE The popular Fujifilm X-M5 and X-T30 III can now print directly to recent Instax printer models without requiring an app

I can’t believe Instax cameras continue to be so popular, when the offering and technology have barely changed in almost 30 years
By Gavin Stoker published
Opinion Debuting in 1998, the Instax instant camera is nearly 30 years old – and it’s barely changed. So how does it continue to be a roaring success?
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