I am a sucker for a retro-looking camera, and Fujifilm cameras are perhaps best known to photographers who want a stylish retro body that takes inspiration from some of the best film cameras – but there is so much more to the Fujifilm range than looks alone.
Sure you have stunning cameras like the uber-popular and perpetually sold-out Fujifilm X100VI (my personal fave) or the fully featured Fujifilm X-T5, but Fujifilm also makes some of the best professional cameras around with powerhouses like the Fujifilm X-H2S or medium format options like the GFX 100 II.
There are two different lens mounts I will cover in this guide. The Fujifilm X Series is made up of APS-C mirrorless cameras – Fujifilm's APS-C cameras use Fuji's X-mount lenses and you can find our top picks in my guide for the best Fujifilm lenses. The Fujifilm GFX series – high-end medium format cameras that have large sensors and large pixel counts – use the Fujifilm GF lenses these are big lenses, but with big image quality!
I am going to focus this list on Fujifilm's digital cameras – but Fujifilm might be better known to some for its Instax range of instant cameras, check out our best instant camera guide for more on these.
Gareth is the Reviews Editor at Digital Camera World and the person in charge of approving all the latest camera-related tech. He is a self-confessed Fuji fanboy and owns several of the cameras on this list – including a limited edition X100VI.
The Quick List
The Fujifilm X-T5 looks and feels so good that I went out and bought one myself. Perfectly blending classic style with cutting-edge technology – its manual dials give retro film camera flair, although inside is a 40MP high-res sensor, 6K video, and IBIS making this one of the best APS-C cameras for style and substance.
I could have chosen this as the best camera for so many things, but its video capabilities and value really stand it apart. The Fujifilm X-S20 is a deceptively powerful camera for video makers and vloggers, with 6K open gate footage and heaps of codecs, a lightweight body, and a price tag that won't break the bank.
The Fujifilm X-H2S is my recommendation for the best professional APS-C camera you can currently buy. With an incredibly fast shutter speed with no blackout, fantastic detection autofocus, 6K ProRes, CFExpress, and a brand new stacked sensor – sports and wildlife photographers take note!
I was blown away by the Fujifilm GFX 100 II when I tested it. What didn't Fujifilm squeeze into this camera? The resolution from its 102MP medium format sensor is astounding, but like all the best smaller sensor cameras, it also has 8K video, 8fps, and IBIS. Currently the best medium format camera on the market.
This might be the most hyped camera ever, but for good reason, as this is the best compact camera money can buy. The build quality and feel are exceptional, the camera is compact and lightweight, the fixed lens is super sharp, and the hybrid optical viewfinder is just lovely to use.
Small, affordable, and with killer video skills, the X-M5 ticks so many boxes. A slightly lower stills resolution than Fuji's other cameras and no viewfinder though might be a dealbreaker for photographers – but vloggers and casual shooters will find a lot to love in this tiny retro camera.
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While not boasting quite as many new specs as the GFX 100 II when it comes to video – but the GFX still has a stunning 102MP resolution and IBIS. It is also considerably cheaper – "affordable" by pro camera standards, and my recommendation for the best value resolution you can currently get.
The Fujifilm X-H2 continues to fight its X-H2S sibling for my recommendation for the best professional APS-C camera. The X-H2 can't quite keep up with the speed of the X-H2S, but instead, it is the camera for professional resolution and video – its 40MP sensor, subject detection, IBIS, and 8K video are pure magic.
The Fujifilm X-T30 II offers Fujifilm's classic styling but in a smaller, lighter, and most importantly, cheaper package. The sensor is from the formerly flagship X-T4, meaning the X-T30 II still offers excellent 24MP images and 4K video that can keep up with new cameras today.
The best Fujifilm camera
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Best Fujifilm camera for style and features
✅ You love retro-styled cameras: the Fujifilm X-T5 is a stunning camera that will appeal to anyone who has a love of vintage film cameras but wants the latest digital tech.
✅ You want a do-it-all camera: The X-T5 isn't just for amazing stills, it also shoots great image-stabilized 6K video which makes this one of the prettiest hybrid cameras you can buy.
❌ You don't like the idea of manual dials: the X-T5 has automatic modes, but if you want to shoot any manual photography, you'll need to use the dials, which isn't always the fastest way to get shooting.
❌ You want a bigger sensor: at 40MP, the X-T5 sensor has plenty of resolution, but if you prefer the light gathering and depth of field of a larger full-frame or medium-format sensor then Fujifilm's X-series is not for you.
The Fujifilm X-T5 is the company's latest camera in its hugely popular X-T range. Now I am someone who owns just a few too many vintage film cameras – so naturally I love Fujifilm's X-T range for its incredible classic style, which takes influence from classic cameras from the days of film. The X-T5 features traditional dials on the top of the camera which will help you change ISO and shutter speed settings quickly. But don't let the retro looks fool you, under the hood, the X-T5 is also at the cutting edge for digital camera tech.
Like all X Series cameras, the Fujifilm X-T5 has an APC-C sensor with a massive 40.2MP resolution, which is also capable of recording 10-bit 4:2:2 video at 6.2K/30P, has in-body stabilization for steady shooting, and a 3-way tilting touchscreen for flexible image composition – this is a camera that is ideal for professionals or serious enthusiasts alike. If anyone says that APS-C sensors are fundamentally worse than full-frame, then I would counter with this camera.
After testing the X-T5, I was so blown away by the image quality, video, design, and build of such a compact and lightweight camera that I ended up buying one for myself!
If you are not convinced by the classic body and dials, then I would recommend checking out the similarly specced Fujifilm X-H2 (further down this list). It features the same sensor and processor as the X-T5, but a more modern body without the retro dials which might suit busy pros. You can see our Fujifilm X-T5 vs X-H2 if you're not sure which is right for you.
| Features | High-resoltion, IBIS, 6K video, what more could you want? | ★★★★★ |
| Design | Beautiful styling, but the manual dials aren't for everyone | ★★★★☆ |
| Performance | Fantastic image quality and exceptional subject detect autofocus | ★★★★★ |
| Value | Excellent value for the design and features on offer | ★★★★★ |
Read more: Fujifilm X-T5 review
Best Fujifilm camera for video
✅ You shoot a lot of video: the Fujifilm X-S20 is made with video in mind, and offers sensational video quality, with open-gate and codecs for filmmakers, and vlogging modes and vertical video for social creators. The X-S20 is also light and compact, so is perfect for rigs and gimbals.
✅ You want a versatile hybrid camera: the X-S20 isn't just all about video, it offers brilliant stills as well, and with access to Fuji's entire X-Mount range of lenses it is versatile enough to handle everything from landscapes to a safari.
❌ You want big resolution: one of the only real downsides of the X-S20 is its 24MP sensor isn't quite as high as the 40MP sensor found in the X-T5 or X-H2, so if ultimate resolution is your game, then those two cameras might be better choices, although are considerably pricier.
❌ You prefer retro styling: there isn't a retro camera in Fujifilm's range that quite has the same feature set as the X-S20. The X-T5 is the closest, but it is a bigger and more expensive camera. The other retro option – X-T30 II – is aging and can't keep up with the more modern X-S20.
I fell hard for the Fujifilm X-S20 when I tested it. I was just so impressed at the amount of features that Fujifilm had managed to squeeze into its little body – and how little they were charging for it. It's a video camera, it's a stills camera, it is good for travel, or the streets – I think this is probably one of the best cameras on the market right now for a lot of people.
The X-Trans IV sensor might be the same as the X-S10, but this is no bad thing, as I am still very impressed with the photos today. However, the X-S20 sets itself apart with a big bump from Fuji's new X-Processor 5, which not only brings the best of Fujifilm's pinpoint autofocus recognition and tracking but also video processing that belongs in a more premium-priced camera.
Despite its small and compact size, the X-S20 is a deceptively powerful video camera capable of 6K video with open-gate and numerous codecs for those filmmakers who like to get in-depth with video editing. With subject recognition and tracking in videos including face recognition, and dedicated vlogging features – content creators especially will find a lot to love in the X-S20.
While the camera isn't in Fujifilm's popular classic retro style like the X-T5 or X-T30 II, I still think the camera looks very good, and I found it a joy to use with excellent handling, and it offers more straightforward controls than those two cameras with their all manual dials.
The introductory price is a little higher than the previous X-S20, which might put some people off, although, I think the price bump is justified as for the cost, you are getting a considerably capable camera that punches above its status.
| Features | 6K open-gate video and the latest subject detection | ★★★★★ |
| Design | Solid build quality although does miss out of weather sealing | ★★★★★ |
| Performance | Subject detect autofocus is pinpoint and video quality is excellent | ★★★★★ |
| Value | Arguably the best value APS-C cameras right now | ★★★★★ |
Read more: Fujifilm X-S20 review
Best Fujifilm camera for fast action
✅ You love to shoot sports or wildlife: the Fujifilm X-H2S is the best APS-C camera for sheer speed, coupled with fantastic auto-tracking focus with animal and human recognition, you can be sure that you won't miss a single subtle movement.
✅ You also want to shoot pro video: the X-H2S isn't just for stills – it also has incredible 6K video or 4K at 120p, with diverse codecs including Apple ProRes, pro video makers who want to capture footage to easily slot into their editing workflow will find a lot to love.
❌ You want high-resolution stills: the sensor might be totally redesigned for speed, but where it does lack is maximum resolution. But don't fret, Fujifilm has an answer with the X-H2. A nearly identical camera, but the X-H2 swaps a 40fps shutter or a 40MP sensor instead.
❌ You won't get the maximum value: there isn't much point in buying this camera if you aren't going to be holding down the shutter. If you are a considered shooter, or just hate having to sort through near-identical photos, then other cameras like the X-H2 or X-S20 might be for you.
The Fujifilm X-H2S is in our reviewer's opinion "one of the best APS-C hybrid cameras ever made", which is high praise indeed, and an opinion I am inclined to agree with as each time I have used this camera I have left very impressed by the speed and power.
The X-H2S is the fastest camera in the Fujifilm X-mount range, made for professional and enthusiast sports and wildlife photographers where keeping up with the action is paramount. The X-H2S can shoot at 40fps with minimal screen blackout, alongside its in-body image stabilization to keep those big telephoto lenses even steadier.
Not just for stills though – the X-H2S can also capture 6K video or 4K at up to 120p, and has a flip-out vari-angle screen, and a 5.76m dot electronic viewfinder.
I love the 1.5x crop factor of APS-C sensors for their ability to get a little closer to the action with smaller-sized optics, and Fujifilm has a well-built-out lens collection with options for every situation from wide to tele, as well as a choice of zooms and primes, so no matter how and what you like to shoot, you're covered.
The X-H2S body is also built for professional handling, with a big chunky grip to easily hold on to while shooting with larger lenses. The X-H2S also has a comfortable button and dial layout for quick controls, with none of the retro dials from Fuji's "cooler" cameras to be found here.
All this additional power however comes at a price, with the X-H2S being the most expensive camera in Fujifilm's APS-C lineup, although the X-H2S offers excellent specs that eclipse its closest rivals in the APS-C space like the Canon EOS R7. Compared to similar full-frame cameras, the X-H2S can look like a bargain!
| Features | Incredible autofocus and shooting speeds for sports and wildlife | ★★★★★ |
| Design | Weather-sealed pro build quality with a top screen | ★★★★★ |
| Performance | Combination of autofocus and speed is mind-blowing for fast action | ★★★★★ |
| Value | Fujifilm's priciest APS-C camera but is good value compared to full-frame competition | ★★★★☆ |
Read more: Fujifilm X-H2S review
Best Fujifilm medium format camera
✅ You want to jump into medium format: there are cheaper medium-format cameras, but if you are coming from a top professional full-frame camera to the GFX 100 II then you will likely find absolutely everything you need – but now with more megapixels, more light gathering, and more depth of field.
✅ You need the ultimate resolution: the image quality of the GFX 100 II sensor is just simply sublime, I couldn't believe the difference in quality when comparing it to full frame and APS-C cameras. It also has the option to create 400MP Pixel Shift images for extreme quality.
❌ You want to dip a toe in medium-format: the GFX 100 II is the top camera in Fuji's range, the most expensive, and likely overkill for most photographers. If you are just curious about trying medium-format then I would recommend starting with the GFX 50S II or GFX 100S and working your way up if you need to.
❌ You want a small camera: while medium format cameras have shrunk down a lot since the film days, the GFX 100 II is still a sizeable camera that won't be slipping into any pocket (the lenses are also massive). If you want a camera that is easy to travel with, then I would suggest checking out Fuji's X-Mount range like the X-H2.
To put it plainly, the GFX 100 II is one of my favorite cameras I have reviewed. The image quality from Fujifilm's latest 102MP sensor is simply amazing, and I could not stop pixel-peeping my photos, I was continually amazed by the amount of detail the camera could capture.
Ditching the vertical grip from the previous GFX 100 surprised me with just how easier and more enjoyable the camera is to use, with a body that is the same size as a DSLR or even some larger full-frame mirrorless cameras, and was definitely a smart move by Fuji's design team. Although I am slightly less sold on the new BISHAMON-TEX material replacing the faux leather.
Despite that massive medium format sensor pushing 102MP of quality, it is also somehow able to offer up to 8fps continuous shooting thanks to a ground-up processor and sensor redesign. The sensor is also backed up with up to 8 stops of IBIS – a feature I now struggle to live without.
The latest X-Processor 5 also delivers new autofocus capabilities for a sensor of this size, with the ability to recognize and track faces, eyes, animals, and even vehicles very effectively. In testing this with portraits, I found the eye focus spot on every time.
And let's not forget video, the GFX 100 II can offer a top spec of 8k30p. Fujifilm is definitely set on making medium-format a bigger player in cinema, with compatibility with the image circles of popular cine lenses from numerous manufacturers. Video is excellent, but I am not completely convinced that most people should buy a medium-format camera solely for video.
The GFX 100 II should be the catalyst for every full-frame professional portrait, fashion, product, and landscape photographer wavering on jumping to medium format. Fujifilm has thrown everything and the kitchen sink into the camera. The Fujifilm GFX 100 II is not just the best medium format camera around right now, but I think it is one of the best cameras full-stop for professional photographers.
| Features | Just about everything – 102MP stills, 8K video, IBIS and somehow 8fps shooting | ★★★★★ |
| Design | Losing the inbuilt vertical grip makes the camera much smaller, for a medium format camera anyway | ★★★★★ |
| Performance | Stills and videos are simple sublime with latest detection autofocus | ★★★★★ |
| Value | The most expensive medium format camera in Fuji's arsenal, but much cheaper than rivals | ★★★★☆ |
Read more: Fujifilm GFX 100 II review
