The best Fujifilm cameras come in three main types: Fujifilm X-mount mirrorless cameras, Fujifilm's premium fixed lens compacts and the company's impressive (and impressively affordable) medium format GFX cameras. We've split our guide into sections for each type.
If you're a beginner or you mainly use your camera for social media, then the best Fujifilm camera might be an entry level model like the Fujifilm X-T200. If you're a professional who takes pictures for a living, it might be the X-T4 or brand new GFX 100S. But if you're somewhere in the middle, we reckon the new Fujifilm X-S10 is hard to beat, adding in-body stabilisation and a fully vari-angle screen.
Fujifilm is mainly known for its AP-C X-mount cameras, which comprise some of the best mirrorless cameras on the market. However, it also makes some of the best medium format cameras too, making medium format digital photography affordable to a far wider audience than before.
If you're tempted by one of its beautifully designed, retro-styled, APS-C X-mount cameras or its incredible 50MP or 100MP medium format GFX monsters, then the best Fujifilm lenses will likewise afford you all the tools you need for creative expression and technical precision alike.
We've rounded up our pick of the best Fujifilm cameras across all its product lines, to help you find the one that's right for you…
The best Fujifilm camera in 2021
X-mount mirrorless
The Fujifilm X-S10 doesn't have the external exposure controls of the higher-level X-series cameras, but that's the only thing we can find to complain about, and it's clear this is no 'amateur' camera. as its build quality and handling stand out straight away. The swap to a conventional mode dial might disappoint Fujifilm fans, but the excellent finish, build quality and handling and the inclusion of IBIS (in-body stabilisation) gives this camera a very broad appeal, especially in this price sector, to produce perhaps the best combination of performance, quality and value in the APS-C mirrorless camera market right now. It even has a vari-angle rear screen, which is another reason why we rate this new camera above our previous favorite, the X-T30.
Read more: Fujifilm X-S10 review
We still think the Fujifilm X-T4 is the benchmark by which all APS-C mirrorless cameras can judged. The X-T3, first announced in 2018, was already a seriously impressive camera, lacking only a few key features – in-body image stabilisation and a vari-angle touchscreen. The X-T4 simply adds those in, building on what came before to become one of the best mirrorless cameras around. It still has the sophisticated 26.1MP X-Trans sensor, the super-fast autofocus and the capacity to shoot 4K video. Fujifilm have even improved the shutter over the X-T3, producing a model that lasts longer and can achieve higher sustained burst speeds, and also swapped out the battery for a newer model that lasts much longer. There's really very little to criticise on a camera like this, and if your budget stretches this far, you really can't go wrong here.
Read more: Hands on: Fujifilm X-T4 review
Right now, the Fujifilm X-T4 is the most powerful camera in Fujifilm's X-mount camera range, but the smaller X-T30 offers the same traditional controls in a much smaller and more affordable body. It's the replacement for the much-loved Fujifilm X-T20, with slightly more resolution, vastly improved autofocus and the ability to shoot at up to 30fps with its electronic shutter and 1.25 crop mode. It's like a mini-version of the X-T3, but it's a lot smaller, a lot cheaper and doesn't give away that much in either features or performance. The 4K video capabilities are improved too, and while the X-T30 can't quite compete with the bigger X-T4's professional level video capture, its autofocus is actually slightly more advanced. If you want a small, affordable, all-round APS-C camera that's right at the cutting edge with image quality and features, this is it. HOWEVER, while the newer X-S10 isn't quite the same kind of camera, its in-body stabilisation, compact size and vari-angle screen put it some way ahead of the X-T30, which makes it wonder if there will ever be an X-T40, or whether the X-T30 is the last of its line?
Read more: Fujifilm X-T30 review
We loved the concept of Fujifilm's X-T100 when it came out, as a kind of bridge between the high-end professional X-series models and the more entry-level shooters, so it was great to see the release of the X-T200, which builds on that concept while fixing a few of the issues with the original. Video has been vastly improved on the X-T200, with 4K now topping out at a frame rate of 30p rather than the X-T100's 15p. Sensor-wise, while you're still not getting the X-Trans chip used on the higher-end cameras, the X-T200's 24.2MP APS-C CMOS model is nothing to sniff at, and additional features like 8fps burst shooting do a lot to sweeten the deal. The camera tends to be bundled with the XC15-45mm F3.5-5.6 OIS PZ kit lens, making it a great starter choice for anyone considering their first Fujifilm camera. The big, vari-angle screen is great, as is the 4K video, but right now there seem to be supply issues with this camera and it's keeping prices higher than we'd like.
Read more: Fujifilm X-T200 review
The Fujifilm X-E4 has the same sensor as the mighty Fujifilm X-T4 and produces images of the same quality – but in reality it's a very different sort of camera. The X-T4 (and the Fujifilm X-S10) are all-rounders that can tackle all kinds of still and video work. Indeed, the X-T4 is one of the best 4K video/stills cameras around right now. Instead, the X-E4 is aimed more at enthusiasts looking for the handling experience of a traditional camera, or travel photographers who want a compact and portable camera with a bit of class. Here, the X-E4 is helped by its XF27mm F2.8 lens, which doesn't just look and feel like a classy optic, but delivers very good performance that's a cut above the average 'kit' lens. The X-E4 works best with this lens or with Fujifilm's other compact prime lenses. It's a camera you would choose for the physical experience of using it – or just to look at!
Read more: Fujifilm X-E4 review.
Also a thing of beauty, and right at the top end of the price scale, the Fujifilm X-Pro3 attempts to recapture the handling and shooting experience of classic rangefinder cameras but with the latest digital technology. The new model improves on the previous X-Pro2 with Fujifilm's latest 26.1MP X-Trans sensor, improved autofocus and a unique rear screen design which folds flat against the body in normal use to 'hide' the picture you've just taken and display instead a digital representation of the film packet lids we used to slot in the backs of our film cameras – one for each of Fujifilm's Film Simulation modes! You can flip the rear screen downwards for image playback and shooting, as it happens, so this isn't quite as radical a design as it sounds, but the hybrid electronic/optical viewfinder is still unique to Fujifilm cameras and what helps set this camera apart as a photographic tool. This is a camera you buy for the experience of using it, though – it's an expensive indulgence! The price is just a little too high for our liking, otherwise this camera might be higher up the list.
Read more: Fujifilm X-Pro3 review
Compact cameras
The original X100 was the camera that heralded the beginning of the X series and the revitalising of Fujifilm's fortunes: a retro-styled compact with a street-friendly fixed lens of 35mm equivalent. In four subsequent X100 releases, Fujifilm has not yet deviated from this sublime formula, and accordingly the X100V is a truly wonderful day-to-day snapper that'll help you fall in love with photography again. Pairing a 26.1MP APS-C sensor with a slim, pocketable body, it's a camera that can go everywhere with you. It even finds space to borrow the gorgeous hybrid viewfinder from the X-Pro3, marking this camera out as a premium compact firmly for the enthusiast (as also reflected by its price tag).
Read more: Fujifilm X100V review
If you love the idea of the Fujifilm X100V but you're not so keen on the price, the little XF10 could be the answer. It's a much more modest camera, without the viewfinder of the XF100 or its old-school shutter speed and lens aperture dials, but the XF10 does still have a 24-megapixel APS-C sensor and a very handy 28mm equivalent f/2.8 lens. Its two really appealing features, however, are its extra-slim body – which can easily slide into a jacket pocket, or even a trouser pocket – and its much lower price. It's easy to focus (sorry!) on its slightly sluggish autofocus and limited features, but where else will you get a pocket-sized premium quality APS-C camera at anything like this price? Surprisingly, the XF10 doesn't seem to have captured the public's attention like Fujifilm's other cameras, but we think at this price it's terrific.
Medium format
Unlike practically every other camera maker, Fujifilm does not make full frame cameras. Instead, it leaps straight from its APS-C models like the X-T30 and X-A5 to a much larger medium format sensor in its GFX models. The first was the GFX 50S, but we really rate the newer GFX 50R, not just because it has a neater rectangular shape but also because it's only three-quarters the price! OK, so the price tag looks excessive compared to regular cameras, but it's a breakthrough for medium format cameras – and the larger sensor delivers a level of image quality that just blows you away the first time you see it (and for a long time after that, too). It's big, it's heavy, and it's not that fast to use, but it's designed for a more considered kind of photography. The GFX 100 (next on our list) doubles the resolution and adds faster AF and in-body stabilization... at a price!
Read more: Fujifilm GFX 50R review
While the world is swooning over 6K and 8K video capture, Fujifilm is blazing a new trail in affordable medium format photography, and the resolution, features and even the price of the GFX 100S are truly spectacular. Thanks to a more compact body without compromising on sensor resolution or in-body image stabilization, the new Fujifilm GFX 100S has even more going for it than the original GFX 100. It’s far more accessible and more ready for broader use cases than traditional medium format cameras. What’s more impressive is that all the compromises that Fujifilm has had to make to produce the GFX 100S have not taken anything away from the camera’s performance – it truly is just as groundbreaking as the older GFX 100, but at not much more than half the price.
Read more: Fujifilm GFX 100S review
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