Need a hand choosing the best Fujifilm camera? Fujifilm's camera range includes high-end pro models, compact 'street' cameras, novice-friendly mirrorless models and even an underwater camera – and we'll help you pick the right one for you. You might also want to check out or best cheap camera guide.
Fujifilm's probably best known for its mirrorless cameras, which take interchangeable lenses and split into two categories, the more advanced of which have mini-DSLR styling with a conventionally placed (electronic) viewfinder, while the entry-level modes have a smaller rectangular shape and ditch the viewfinder.
Fujifilm has dropped most of its compact cameras as it concentrates on its mirrorless models, but it still makes the terrific little XP130 (there's a new XP140 too) underwater camera for holidays, travel and general family use.
At the other end of the scale, Fujifilm has also pioneered the introduction of medium-format digital cameras into the mainstream market, and we've included the big but beautiful GFX 50R in our list.
As usual with our buying guides, we start off with the camera we think is the best all-round choice for most people, followed by a couple of cheaper options for those whose pockets aren't so deep. After that, we head into specialist territory with different cameras aimed at different types of user.
So if you don't see the right camera for you straight away... keep scrolling!
1. Fujifilm X-T30
Fujifilm's latest model is small, affordable and amazingly powerful
Type: Mirrorless | Sensor: APS-C | Megapixels: 26.1MP | Lens mount: Fujifilm X | Screen: 3in tilting touchscreen, 1,040k dots | Viewfinder: EVF, 2,360k dots | Max continuous shooting speed: 30/8fps | Max video resolution: 4K | User level: Intermediate/Expert
So new we've only just finished testing it, the X-T30 is the replacement for the much-loved Fujifilm X-T20, with slightly more resolution, vastly improved autofocus and the ability to shoot at up to 30fps with its electronic shutter and 1.25 crop mode. The 4K video capabilities are improved too, and while the X-T30 can't quite compete with the bigger X-T3's professional level video capture, its autofocus is actually slightly more advanced. If you want a small, affordable, all-round APS-C camera that's right at the cutting edge with image quality and features, this is it. We reckon you'll also be charmed by the X-T30's old-school external shutter speed dial and exposure controls.
2. Fujifilm X-T100
It's simpler than the X-T20 but a lot cheaper, and appealing too
Type: Mirrorless | Sensor: APS-C | Megapixels: 24.2MP | Lens mount: Fujifilm X | Screen: 3in tilting touchscreen, 1,040k dots | Viewfinder: EVF, 2,360k dots | Max continuous shooting speed: 6fps | Max video resolution: 4K | User level: Intermediate
If you've been shopping around for a while, you'll have discovered it's not so easy to find a mirrorless camera with a viewfinder at an affordable price for novices, and this is why we love the X-T100. It’s compact, lightweight and simple to use, yet features a high-resolution electronic viewfinder and a tilting touchscreen – and all at a very attractive price. There are some limitations. The X-T100 uses a regular CMOS sensor rather than Fujifilm's more advanced X-Trans design, but more seriously its 4K video capture is limited to 15fps, so don't get this for shooting 4K video. Paired with the dinky little Fujinon XC 15-45mm f/3.5-5.6 OIS PZ lens, the X-T100 makes a great-value camera kit that’s a particularly good travelling companion, whether you’re trekking into the hills or flying to the other side of the world. Read more: Fujifilm X-T100 review
3. Fujifilm X-A5
Perfect for beginners, fashionistas and Instagramers
Type: Mirrorless | Sensor: APS-C | Megapixels: 24.2MP | Lens mount: Fujifilm X | Screen: 3in tilting touchscreen, 1,040k dots | Viewfinder: No | Max continuous shooting speed: 6fps | Max video resolution: 4K | User level: Beginner
A thing of beauty, the Fujifilm X-A5 has a gorgeous retro design with some really clever touches, like its 180-degree tilting touchscreen and Portrait Enhancer for selfies, as well as an advanced autofocus mode that finds the subject's eye. As we’ve come to expect in X-series cameras, there’s 4K movie capture but it’s somewhat hamstrung by a 15fps frame rate. The megapixel count for stills is pretty impressive at 24.2MP but, in keeping with the compact lightweight design, there’s no viewfinder, so you have to rely on the LCD for composing shots. With more stamina than various other X-series cameras, this one has a battery life of around 450 shots. If you're moving up from a smartphone, you won't miss the viewfinder but you will love the image quality.
4. Fujifilm X-T3
The most powerful APS-C mirrorless camera you can get
Type: Mirrorless | Sensor: APS-C | Megapixels: 26.1MP | Lens mount: Fujifilm X | Screen: 3in tilting touchscreen, 1,040k dots | Viewfinder: EVF, 3.69 million dots | Max continuous shooting speed: 30/11fps | Max video resolution: 4K | User level: Expert/professional
The Fujifilm X-T3 is the APS-C mirrorless camera with everything. Well, practically everything. It doesn't have in-body image stabilisation (only the Fujifilm X-H1 has that), but it does have a powerful autofocus system that covers the entire image area, the ability to capture 4K video at up to 60/50fps and 4:2:0 10-bit quality internally for pro-level videographers, a super-sharp new 26.1 back-illuminated APS-C X-Trans sensor, and all wrapped up in a neat, compact and really well-made body. It's perfect for sports and video, but supremely well adapted to general purpose photography too. If you're looking to upgrade your existing camera and you want the best you can get without the expense of a full frame camera, this is it. Read more: Fujifilm X-T3 review
5. Fujifilm GFX 50R
If ultimate quality is all you care about, you need to try the GFX 50R
Type: Mirrorless | Sensor: Medium format | Megapixels: 51.4MP | Lens mount: Fujifilm G | Screen: 3.2in tilting touchscreen, 2,360k dots | Viewfinder: EVF, 3.69 million dots | Max continuous shooting speed: 3fps | Max video resolution: Full HD | User level: Expert/professional
Fujifilm does not make full frame cameras. It goes straight from its APS-C models like the X-T30 and X-A5 to a much larger medium format sensor in its GFX models. The first was the GFX 50S, but we really rate the newer GFX 50R, not just because it has a neater rectangular shape but also because it's only three-quarters the price! OK, so the price tag looks excessive compared to regular cameras, but it's a breakthrough for medium format cameras – and the larger sensor delivers a level of image quality that just blows you away the first time you see it (and for a long time after that, actually). It's big, it's heavy, and it's not that fast to use, but it's designed for a more considered kind of photography. The GFX 50R is in this list because it's brought medium format quality within the reach of many more pros and advanced amateurs than ever before.
6. Fujifilm X-H1
Perfect for pros and sports fans with bigger lenses
Type: Mirrorless | Sensor: APS-C | Megapixels: 24.3MP | Lens mount: Fujifilm X | Screen: 3in tilting touchscreen, 1,040k dots | Viewfinder: Electronic, 3,690k dots | Max continuous shooting speed: 11/14fps | Max video resolution: 4K | User level: Professional
At its core, the top-grade Fujifilm X-H1 has the same 24-megapixel image sensor and processor used in other Fujifilm cameras, so there’s no shortage of image quality or all-round performance, but it has been upstaged somewhat by the newer X-T3. The X-H1's advantage is its size, durability and in-body stabilisation – three key advantages for sports, action and wildlife photographers using big lenses, for example. You get a continuous shooting speed of 11fps, which rises to 14fps if you use the electronic rather than mechanical shutter, a super-high-resolution electronic viewfinder, which is particularly easy on the eye, and a tilting touchscreen around the back with a sideways movement too – and the softest, lightest shutter action we've ever encountered. The only thing is whether there's a new X-H2 in the pipeline with the newer sensor – but in the meantime, the X-H1's prices are slowly edging downwards. Read more: Fujifilm X-H1 review
7. Fujifilm X-Pro2
The retro classic with a unique viewfinder
Type: Mirrorless | Sensor: APS-C | Megapixels: 24.3MP | Lens mount: Fujifilm X | Screen: 3in tilting touchscreen, 1,620k dots | Viewfinder: Optical + 2,360k-dot EVF | Max continuous shooting speed: 8fps | Max video resolution: 1080p | User level: Enthusiast/Professional
The X-Pro1 was Fujifilm’s first X-series interchangeable-lens camera and caused quite a stir. In terms of building advanced features and high-end performance into a relatively small, compact-style body, it squeezed a quart into a pint pot, but the revamped X-Pro2 is better in every way. Based around a next-generation image sensor and processor, it has a new hybrid viewfinder that offers both optical and high-resolution electronic displays, together with a faster 1/8000sec mechanical shutter speed, extra Film Simulation modes and a far better hybrid phase/contrast detect AF system. The body and viewfinder are especially well suited to Fujifilm's compact and affordable prime lenses. We're currently waiting to see if there will be an X-Pro3, but in the meantime, this is the closest you can get to a classic 'rangefinder' camera experience without buying a Leica!
8. Fujifilm X100F
Quite heavy in build and price for a compact camera, but sensational nonetheless
Type: Compact | Sensor: APS-C | Megapixels: 24.3MP | Lens: 35mm f/2 (effective) | Screen: 3in fixed LCD, 1,040k dots | Viewfinder: Optical + 2,360k-dot EVF | Max continuous shooting speed: 8fps | Max video resolution: 1080p | User level: Enthusiast
The X-Pro2 is great, but if you like the classic 35mm equivalent 'street' photography focal length, you don't have too go that big. The Fujifilm X100F is the latest of the company’s highly acclaimed X100 series, and it comes with a fixed 35mm equivalent f/2 lens, a 24.3MP APS-C format X-Trans image sensor and a clever hybrid viewfinder that combines optical and electronic modes. A hybrid viewfinder might sound complicated, but good as they are, electronic viewfinders just don't give the clarity of an optical viewfinder system, and this one also lets you see 'outside' the frame – one of the key selling points of the Leica rangefinder system, and one which helps you anticipate the action more effectively. The overall layout of dials and buttons is perfectly suited to demanding enthusiast photographers. Build quality is pretty epic as well, making the X100F one of the very best high-end compact cameras in the world. Read more: Fujifilm X100F review
9. Fujifilm XF10
It's like an X100F but less than half the price
Type: Compact | Sensor: APS-C | Megapixels: 24.2MP | Lens: 28mm f/2.8 (effective) | Screen: 3in fixed LCD, 1,040k dots | Viewfinder: No | Max continuous shooting speed: 6fps | Max video resolution: 4K | User level: Enthusiast
If you love the idea of the Fujifilm X100F but you're not so keen on the price, the little XF10 could be the answer. It's a much modest camera, without the viewfinder of the XF100 or its old-school shutter speed and lens aperture dials, but the XF10 does still have a 24-megapixel APS-C sensor and a very handy 28mm equivalent f/2.8 lens. Its two really appealing features, however, are its extra-slim body – which can easily slide into a jacket pocket, or even a trouser pocket – and its much lower price. It's easy to focus (sorry!) on its slightly sluggish autofocus and limited features, but where else will you get a pocket-sized premium quality APS-C camera at anything like this price?
10. Fujifilm FinePix XP130
It’s one tough cookie of a compact camera
Type: Compact | Sensor: 1/2.3in | Megapixels: 16.4MP | Lens: 28-140mm f/3.9-4.9 (effective) | Screen: 3in LCD, 920k dots | Viewfinder: None | Max continuous shooting speed: 10fps | Max video resolution: 1080p | User level: Beginner
Finally, we wanted to mention one of our favourite go-anywhere family cameras. Small but tough, the Fujifilm FinePix XP130 is sufficiently shockproof to withstand being dropped from a height of 1.75m, waterproof to a depth of 20m, freezeproof to -10C and dustproof. It boasts a 5x optical zoom lens with an effective range of 28-140mm in 35mm terms, while the maximum continuous drive rate is pretty impressive at 10fps, and the LCD screen is fairly high in resolution (which is welcome in the absence of a viewfinder). It’s well-connected camera too, with built-in Low-Energy (LE) Bluetooth. There is a new XP140 just out, but the differences are minor and the old XP130 is still on sale, and great value.
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