Cyber Monday is over. Fujifilm deals are not. Save up to £550 on these Fujifilm UK holiday deals

Fujifilm X-T50 camera in outdoor setting with 'price drop' graphic
(Image credit: Fujifilm / Digital Camera World)

Black Friday and Cyber Monday are supposed to be single-day shopping events – but Fujifilm is keeping some Black-Friday-level pricing going through January 14.

With trends making some Fujifilm gear hard to find in stock, the discounts are surprisingly decent, though they exclude the trendiest models like the Fujifilm X100VI.

According to Fujifilm's UK webstore, the deals on X Series and GFX last through January 14, 2026. Instax deals don't list an end date.

Some deals, like £200 off the Fujifilm X Half, were too good to last and have now expired. Others aren't quite as steep as on Black Friday, but many of the discounts on X series and GFX series are expected to last into the New Year.

Sale prices on lenses seem to have ended, but Fujifilm's £85 cashback offer on X series lenses is still good through January 14.

As is the norm, the pricier the list price, the bigger the discounts, as pricier telephoto lenses and medium format gear see the steepest drops, including up to £500 cashback on medium format gear.

As a Fujifilm photographer and camera reviewer, here are the Fujifilm holiday deals most worth a look in the UK. Several of these deals are cashback offers, so read the terms and find out how to apply for the cashback on Fujifilm's website.

  • Updated on December 04: I checked each item's price and added the end date for Fujifilm's holiday sales.

Fujifilm Deals: X-Series Cameras

Fujifilm X-T5
Save £300
Fujifilm X-T5: was £1,699 now £1,399 at Amazon
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The Fujifilm X-T5 is the brand's pro-level T-series model with those classic film-like dials, middle viewfinder, and comfortable grip. It sports a 40.2MP APS-C sensor and up to five stops of stabilization.

Hurry, this deal may not last until January 14, as Amazon's price is better than the discount listed at Fujifilm's UK store.

Fujifilm X-T50
Save £200
Fujifilm X-T50: was £1,299 now £1,099 at Amazon
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The little sibling to the X-T5, the Fujifilm X-T50 still has the same 40.2MP resolution but in a smaller, more portable body. That means the X-T50 doesn't have features like dual card slots or weather sealing, plus it has a shorter battery life and slower bursts. But image quality-wise, the X-T50 is excellent, and its wrapped up in a smaller body with a film simulation dial.

The X-T50 is £220 off right now, and there's a similar discount for kits with a lens.

Fujifilm X-S20
£100 CASHBACK
Save £200
Fujifilm X-S20: was £1,249 now £1,049 at Wex Photo Video
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The Fujifilm X-S20 is a hybrid that has just as impressive video specs as it does for photos. The mirrorless offers 26.1MP stills and 6.2K/30p video. The X-S20 still has some of that retro look, but features a larger, more comfortable grip and a more traditional mode dial.

The X-S20 is £100 off at Wex right now, but there's also a £100 cashback offer, which makes the price £1049 once you get the cashback offer.

Fujifilm X-H2S
Save £550
Fujifilm X-H2S: was £2,499 now £1,949 at Jessops
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A huge saving on one of the best cameras for video, and a beast for wildlife and sports photography. For video, the X-H2s packs in 6.2K open gate, 4K 120p, and 240p in Full HD, while for photography, its 26.1MP stacked sensor offers up to 40fps blackout-free shooting.

Fujifilm X-E5 with XF23mm f/2.8 pancake lens
Save £50
Fujifilm X-E5 with XF23mm f/2.8 pancake lens: was £1,549 now £1,499 at London Camera Exchange
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New cameras often don't see sales like older models, but the new Fujifilm X-E5 has dropped by £50. I'd pick it up with the tiny 23mm f/2.8 pancake lens, but if you already have a good assortment of lenses, you can get the body only for £1,249.

Fujifilm X-T30 III Mirrorless Camera Twin Lens Kit
Save £288
Fujifilm X-T30 III Mirrorless Camera Twin Lens Kit: was £1,437 now £1,149 at Jessops
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The X-T30 III has barely been released, but you can already save big on the latest Fujifilm camera – when you include the Fujifilm XC 15-45mm f/3.5-5.6 OIS PZ and Fujifilm XC 50-230mm f/4.5-6.7 OIS II lenses. This deal is available from Jessops.

Fujifilm Deals: X Series Lenses

Fujifilm XF 56mm f/1.2 R WR
CASHBACK
Save £85
Fujifilm XF 56mm f/1.2 R WR: was £999 now £914 at Wex Photo Video
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If you photograph portraits, I highly recommend the Fujifilm XF 56mm f/1.2 R WR. This lens creates beautiful bokeh, but it's sharper than older options like the 50mm f/1.

The lens is listed among Fujifilm's £85 cashback offer.

Fujifilm XF 33mm f/1.4 R LM
CASHBACK
Save £85
Fujifilm XF 33mm f/1.4 R LM: was £699 now £614 at Park Cameras
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Equivalent to a 50mm on a full-frame camera, the Fujifilm XF 33mm f/1.4 R LM is an excellent nifty fifty. Not quite as long as the 56mm, it makes an excellent lens for portraits as well as everyday shots.

This lens has a £85 cashback offer.

Fujifilm XF 18mm f/1.4 R LM WR
CASHBACK
Save £85
Fujifilm XF 18mm f/1.4 R LM WR: was £849 now £764 at Wex Photo Video
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I personally have the Fujifilm 18mm f/1.4 R LM WR tucked in my camera bag – it's a fantastic wide-angle lens with a bright aperture. I use it for everything from group photos to landscapes. The lens is available for with a £85 cashback offer.

Fujifilm XF 70-300mm f/4-5.6 R LM OIS WR
CASHBACK
Save £85
Fujifilm XF 70-300mm f/4-5.6 R LM OIS WR: was £699 now £614 at Clifton Cameras
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The Fujifilm XF 70-300mm f/4-5.6 LM OIS WR is an enthusiast telephoto that punches above its weight. While the lens may be more budget-friendly, it still offers excellent sharpness and is surprisingly portable for the category.

Fujifilm XF 100-400mm f/4.5-5.6 LM OIS WR
£350 CASHBACK
Save £350
Fujifilm XF 100-400mm f/4.5-5.6 LM OIS WR: was £1,699 now £1,349 at Wex Photo Video
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The Fujifilm XF 100-400mm f/4.5-5.6 OIS WR is a fantastic telephoto for the X-Series, earning a spot on DCW's best Fujifilm lenses as the best for sports and wildlife. Autofocus is quick, plus the long range is excellent. There's a £350 cashback offer right now.

Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR
£350 CASHBACK
Save £450
Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR: was £1,899 now £1,449 at London Camera Exchange
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The Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR is a telephoto with excellent reach. The lens aperture isn't as wide as the 100-400mm, but if you need the most reach, this is an excellent deal. This lens has a £350 cashback deal.

Fujifilm Deals: GFX Medium Format

Fujifilm GFX 100 II Bundles
CASHBACK
Save £500
Fujifilm GFX 100 II Bundles: was £6,999 now £6,499 at Wex Photo Video
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The 102MP medium format marvel, the Fujifilm GFX 100 II has a £500 cashback offer right now. It's a stunning high-resolution medium format camera that still manages up to 8 stops of IBIS and an 8fps burst.

Fujifilm GF 20-35mm f/4.0 R WR
CASHBACK
Save £450
Fujifilm GF 20-35mm f/4.0 R WR: was £2,349 now £1,899 at Wex Photo Video
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The Fujifilm GF 20-35mm f/4.0 R WR has a £450 cashback offer. The lens mixes fabulous image quality with a robust yet compact build.

Fujifilm GF 110 f/2 R WR LM
CASHBACK
Save £450
Fujifilm GF 110 f/2 R WR LM: was £2,599 now £2,149 at Wex Photo Video
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The longer focal length and bright aperture make the Fujifilm GF 110mm f/2 R WR LM a fantastic lens for portraits. There's a £450 cashback deal ahead of the holidays.

Fujifilm GF 55mm f/1.7R WR
CASHBACK
Save £450
Fujifilm GF 55mm f/1.7R WR: was £2,249 now £1,799 at Park Cameras
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The Fujifilm GF 55mm f/1.7 R WR sits at the top of DCW's recommendations for GF lenses for its excellent image quality, mixing an f/1.7 with a medium format sensor. There's a £450 cashback offer right now.

Cyber Monday Instax deals

Fujifilm Instax Mini 12
Save £5
Fujifilm Instax Mini 12: was £74 now £69 at Wex Photo Video
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The Fujifilm Instax Mini 12 is an easy-to-use instant film camera with automatic exposure. Pair it with a pack of Instax Mini film.

Instax sales don't list an end date, so this one could end soon!

Fujifilm Instax Mini 99
Save £15
Fujifilm Instax Mini 99: was £174 now £159 at Wex Photo Video
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The Fujifilm Instax Mini 99 is the Instax for more serious photographers, with more controls and a lovely retro design compared to simpler models.

Fujifilm doesn't list an end date for the Instax deals, so it's unclear how long this deal will last.

Fujifilm Instax Square SQ1
Save £25
Fujifilm Instax Square SQ1: was £119 now £94 at Wex Photo Video
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Want the classic square photo? The Instax SQ1 delivers just that, with simple automatic modes and a selfie mirror.

There's no end date listed for this sale, so it's unclear how long the discount will last!

Fujifilm Instax Wide Link photo printer
Save £50.99
Fujifilm Instax Wide Link photo printer: was £139.99 now £89 at Amazon
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Fujifilm's wide-format photo printer is typically the priciest, but during Black Friday, all three of Instax's photo printer formats are £89. The Wide is my favorite, but you can also get the smaller Mini Link 3 or the Square Link for the same price.

It's unclear how long this deal will last!

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Hillary K. Grigonis
US Editor

With more than a decade of experience writing about cameras and technology, Hillary K. Grigonis leads the US coverage for Digital Camera World. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. Her wedding and portrait photography favors a journalistic style. She’s a former Nikon shooter and a current Fujifilm user, but has tested a wide range of cameras and lenses across multiple brands. Hillary is also a licensed drone pilot.

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