The best Fujifilm Black Friday deals in the UK: Rare discounts on X-Series cameras, plus GFX discounts and Instax steals are live now

The Fujifilm X Half is a digital compact camera, but it's packed with features that make it feel more like film, including a "film" advance lever and film simulations. There are some limitations – like no RAW shooting – but it's a fun little camera for that retro feel.

The Fujifilm X-T5 is the brand's pro-level T-series model with those classic film-like dials, middle viewfinder, and comfortable grip. It sports a 40.2MP APS-C sensor and up to five stops of stabilization.

Black Friday takes more than £250 off the body-only price. The kit with the 16-50mm lens and with the 16-80mm lens are also discounted.

The little sibling to the X-T5, the Fujifilm X-T50 still has the same 40.2MP resolution but in a smaller, more portable body. That means the X-T50 doesn't have features like dual card slots or weather sealing, plus it has a shorter battery life and slower bursts. But image quality-wise, the X-T50 is excellent, and its wrapped up in a smaller body with a film simulation dial.

The X-T50 is £220 off right now, and there's a similar discount for kits with a lens.

The Fujifilm X-S20 is a hybrid that has just as impressive video specs as it does for photos. The mirrorless offers 26.1MP stills and 6.2K/30p video. The X-S20 still has some of that retro look, but features a larger, more comfortable grip and a more traditional mode dial.

The X-S20 is £200 off at Wex right now, but there's also a £100 cashback offer, which makes the price £899 once you get the cashback offer. There's a similar discount on the XC 15-45mm OIS PZ lens kit at £999 after cashback, or on the kit with a 16-50mm lens, making it £1,299 after cashback.

The Fujifilm X-H2 is a stellar high-end mirrorless with a 40MP sensor, 15fps bursts, and 8K video. The camera has a beefier grip to balance those high-end lenses with too.

This price is also matched at Park Cameras, and at Wex.

A huge saving on one of the best cameras for video, and a beast for wildlife and sports photography. For video, the X-H2s packs in 6.2K open gate, 4K 120p, and 240p in Full HD, while for photography, its 26.1MP stacked sensor offers up to 40fps blackout-free shooting.

The Fujifilm X-H2s is in stock at Jessops right now, although it is price-matched at Wex and at Park Cameras – while you can lock in the great price now, you'll have to wait longer for stock to be replenished.

New cameras often don't see sales like older models, but the new Fujifilm X-E5 has dropped by £50 for Black Friday. I'd pick it up with the tiny 23mm f/2.8 pancake lens, but if you already have a good assortment of lenses, you can get the body only for £1,200 at Wex.

The X-T30 III has barely been released, but you can already save big on the latest Fujifilm camera – when you include the Fujifilm XC 15-45mm f/3.5-5.6 OIS PZ and Fujifilm XC 50-230mm f/4.5-6.7 OIS II lenses. This deal is available from Jessops.

If you photograph portraits, I highly recommend the Fujifilm XF 56mm f/1.2 R WR. This lens creates beautiful bokeh, but it's sharper than older options like the 50mm f/1.

The lens is £881.10, and listed among Fujifilm's £85 cashback offer, dropping the final price to £796.10.

Equivalent to a 50mm on a full-frame camera, the Fujifilm XF 33mm f/1.4 R LM is an excellent nifty fifty. Not quite as long as the 56mm, it makes an excellent lens for portraits as well as everyday shots.

This lens is on sale with a £85 cashback offer on top of the sale price.

I personally have the Fujifilm 18mm f/1.4 R LM WR tucked in my camera bag – it's a fantastic wide-angle lens with a bright aperture. I use it for everything from group photos to landscapes. The lens is available for £759 with a £85 cashback offer.

The Fujifilm XF 70-300mm f/4-5.6 LM OIS WR is an enthusiast telephoto that punches above its weight. While the lens may be more budget-friendly, it still offers excellent sharpness and is surprisingly portable for the category. This lens has a £85 rebate right now on top of a £629 sale price.

The Fujifilm XF 100-400mm f/4.5-5.6 OIS WR is a fantastic telephoto for the X-Series, earning a spot on DCW's best Fujifilm lenses as the best for sports and wildlife. Autofocus is quick, plus the long range is excellent. There's a £350 cashback offer right now.

The Fujifilm XF 150-600mm f/5.6-8 R LM OIS WR is a telephoto with excellent reach. The lens aperture isn't as wide as the 100-400mm, but if you need the most reach, this is an excellent deal. This lens is £1,619, but it also has a £350 cashback deal.

Launched this year, the GFX100RF is the first digital medium format camera with a massive 100MP sensor – this is the first major price reduction on this big brother to the X100VI. Available in black or silver at this price

The 102MP medium format marvel, the Fujifilm GFX 100 II has a £500 cashback offer right now. It's a stunning high-resolution medium format camera that still manages up to 8 stops of IBIS and an 8fps burst.

The GF 40-100mm f/4 R LM WR is a "near-perfect lens" for the GFX system. Right now, there's a £450 cashback offer.

The Fujifilm GF 20-35mm f/4.0 R WR has a £450 cashback offer for Black Friday. The lens mixes fabulous image quality with a robust yet compact build.

The longer focal length and bright aperture make the Fujifilm GF 110mm f/2 R WR LM a fantastic lens for portraits. There's a £450 cashback deal ahead of the holidays.

The Fujifilm GF 55mm f/1.7 R WR sits at the top of DCW's recommendations for GF lenses for its excellent image quality, mixing an f/1.7 with a medium format sensor. There's a £450 cashback offer right now.

The Fujifilm Instax Mini 12 is an easy-to-use instant film camera with automatic exposure. Pair it with a pack of Instax Mini film.

The Fujifilm Instax Mini 99 is the Instax for more serious photographers, with more controls and a lovely retro design compared to simpler models.

Want the classic square photo? The Instax SQ1 delivers just that, with simple automatic modes and a selfie mirror.

Fujifilm's wide-format photo printer is typically the priciest, but during Black Friday, all three of Instax's photo printer formats are £89. The Wide is my favorite, but you can also get the smaller Mini Link 3 or the Square Link for the same price.