Canon is the king of Black Friday season

Canon is king

With all the blockbuster bargains we saw over the Black Friday and Cyber Monday period, it's always interesting to see where consumers ultimately decided to put their money down. 

There were blistering Black Friday camera deals (opens in new tab) from every manufacturer. However, it was Canon that dominated the sales data across both mirrorless and DSLRs – and while Nikon also made a great deal of noise, Sony was surprisingly quiet, almost being matched by Panasonic. 

That's according to data released by uber-retailer B&H (opens in new tab), which tracked the top sellers over the sales season. It shows that of the top 30 cameras sold, across a trio of different categories, Canon led the way with 9, followed by Nikon with 7. 

Sony came trailing way behind with 4, with underdog Panasonic coming within a hair of the giant with 3. After that it was Fujifilm, OM System and Pentax tied with a pair apiece, and Leica scraped into the list by the skin of its teeth.

Top DSLR cameras

We were a little surprised to see the 1D X Mark II here, being that it was released way back in 2016, but it had such an enormous discount – and is still such a beast of a sports camera – that it's still a sensible buy.

Canon EOS-1D X Mark II
(opens in new tab)Nikon D850
(opens in new tab)Canon EOS 5D Mark IV
(opens in new tab)Nikon D780
(opens in new tab)Pentax K1 Mark II (opens in new tab)
Canon EOS 90D (opens in new tab)
Nikon D7500 (opens in new tab)
Pentax K3 Mark III (opens in new tab)
Canon EOS Rebel T7 (opens in new tab) (Canon EOS 2000D (opens in new tab))
Canon EOS Rebel T100 (opens in new tab) (Canon EOS 4000D (opens in new tab))

Top Mirrorless Cameras for Beginners

We're not 100% on board with this category, as the OM System OM-5 and Leica TL2 certainly aren't beginner cameras in our book. Still, it's interesting to see the R10 establish itself so quickly – and impressive that the M50 Mark II is still hanging in there – along with Nikon's tag team of APS-C Z cameras. 

Sony ZV-E10 (opens in new tab)
Canon EOS R10 (opens in new tab)
Fujifilm X-T30 II (opens in new tab)
Nikon Z30 (opens in new tab)
OM System OM-5 (opens in new tab)
Leica TL2 (opens in new tab)
Canon EOS M50 Mark II (opens in new tab)
Panasonic G7 (opens in new tab)
Nikon Z50
(opens in new tab)Panasonic G95 (opens in new tab) / Panasonic G90 (opens in new tab)

Top Mirrorless Cameras for Experts

Here's where Sony clawed it back across three of its four prongs – the resolution-oriented A7R V, the video-oriented A7S III, and the all-rounder A7 IV. Great to see that the R6 Mark II has been so feverishly received despite only just being released (and being subject to the usual shortages). 

Fuji X-T5 (opens in new tab)
Sony A7R V
(opens in new tab)Nikon Z9 (opens in new tab)
Sony A7 IV (opens in new tab)
Canon EOS R6 Mark II (opens in new tab)
Nikon Z7 II
(opens in new tab)Canon EOS R5 (opens in new tab)
Panasonic GH6
(opens in new tab)OM System OM-1
(opens in new tab)Sony A7S III (opens in new tab)

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.