Canon is the king of Black Friday season

Canon is king

With all the blockbuster bargains we saw over the Black Friday and Cyber Monday period, it's always interesting to see where consumers ultimately decided to put their money down. 

There were blistering Black Friday camera deals from every manufacturer. However, it was Canon that dominated the sales data across both mirrorless and DSLRs – and while Nikon also made a great deal of noise, Sony was surprisingly quiet, almost being matched by Panasonic

That's according to data released by uber-retailer B&H, which tracked the top sellers over the sales season. It shows that of the top 30 cameras sold, across a trio of different categories, Canon led the way with 9, followed by Nikon with 7. 

Sony came trailing way behind with 4, with underdog Panasonic coming within a hair of the giant with 3. After that it was Fujifilm, OM System and Pentax tied with a pair apiece, and Leica scraped into the list by the skin of its teeth.

Top DSLR cameras

We were a little surprised to see the 1D X Mark II here, being that it was released way back in 2016, but it had such an enormous discount – and is still such a beast of a sports camera – that it's still a sensible buy.

Canon EOS-1D X Mark II
Nikon D850
Canon EOS 5D Mark IV
Nikon D780
Pentax K1 Mark II
Canon EOS 90D
Nikon D7500
Pentax K3 Mark III
Canon EOS Rebel T7 (Canon EOS 2000D)
Canon EOS Rebel T100 (Canon EOS 4000D)

Top Mirrorless Cameras for Beginners

We're not 100% on board with this category, as the OM System OM-5 and Leica TL2 certainly aren't beginner cameras in our book. Still, it's interesting to see the R10 establish itself so quickly – and impressive that the M50 Mark II is still hanging in there – along with Nikon's tag team of APS-C Z cameras. 

Sony ZV-E10
Canon EOS R10
Fujifilm X-T30 II
Nikon Z30
OM System OM-5
Leica TL2
Canon EOS M50 Mark II
Panasonic G7
Nikon Z50
Panasonic G95 / Panasonic G90

Top Mirrorless Cameras for Experts

Here's where Sony clawed it back across three of its four prongs – the resolution-oriented A7R V, the video-oriented A7S III, and the all-rounder A7 IV. Great to see that the R6 Mark II has been so feverishly received despite only just being released (and being subject to the usual shortages). 

Fuji X-T5
Sony A7R V
Nikon Z9
Sony A7 IV
Canon EOS R6 Mark II
Nikon Z7 II
Canon EOS R5
Panasonic GH6
OM System OM-1
Sony A7S III

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.