Canon EOS R50 and Sony ZV-E10/ II capture nearly 50% of Japan's top 20 camera sales in June

Canon's EOS R50 and Sony's ZV-E10 and ZV-E10 II together make up nearly 50% of Japan's top 20 camera sales this month, according to BCN Ranking's list of best sellers from June 1 to June 30, 2025.

Beginner-friendly mirrorless cameras and compact video gear are leading the charge, with the Canon's EOS R10 in 1st place (again). Seeing entry-level APS-C cameras and vlogging devices dominating the list might not surprise you, as both sectors belong to the fast-growing segments in the camera world right now.

It feels like everyone wants a camera that's easy to carry, great for video, and versatile enough for different styles. And Sony's vlogging lineup fits perfectly here – especially with its broad lens compatibility – perfect if you want to grow your setup over time.

Also, double zoom kits remain a favorite, popular as they make your life easier (and cheaper), giving us more flexibility out of the box.

Meanwhile, Nikon's mirrorless lineup – Z50 II and Z30 – is gaining ground, by staying or climbing higher on 6th, 9th, and 18th place. Fujifilm is not dominating the charts, but its stylish X-M5 with lens kit has climbed up to 16th place this month (up from 27th in May).

Top 10 best-selling cameras in June 2025 (BCN)

1. Canon EOS R10 + RF-S 18-150mm IS STM lens kit (Stay – Last month: 1st)
2. Sony Vlogcam ZV-E10 II + double zoom lens kit black (Up – Last month: 3rd)
3. Sony Vlogcam ZV-E10 II + Power zoom lens kit black (Up – Last month: 8th)
4. Canon EOS R50 + Double zoom kit black (Down – Last month: 2nd)
5. Canon EOS R50 + Double zoom kit white (Down – Last month: 4th)
6. Nikon Z50 II + Double zoom kit (Stay – Last month: 6th)
7. Sony A6400 + Double zoom lens kit black (Stay – Last month: 7th)
8. Sony Vlogcam ZV-E10 + Power Zoom lens kit (Up – Last month: 10th)
9. Nikon Z 30 + Double Zoom kit (Up – Last month: 15th)
10. Panasonic Lumix G100D + W kit (Up – Last month: 11th)

Top 20 best-selling cameras in June 2025 (BCN)

11. Sony VlogCam ZV-E10 + Double Zoom lens kit black (Down – Last month: 5th)
12. Nikon D7500 + 18-140mm VR lens kit (Up – Last month: 45th)
13. Canon EOS R50 V + RF-S 14-30mm IS STM PZ (Up – Last month: out of range)
14. Nikon Z fc + 16-50mm VR lens kit silver (Up – Last month: 16th)
15. Canon EOS R50 + RF-S 18-45mm IS STM kit black (Down – Last month: 12th)
16. Fujifilm X-M5 + XC 15-45mm lens kit silver (Up – Last month: 27th)
17. Sony VlogCam ZV-E10 black (Up – Last month: out of range)
18. Nikon Z50 II + 16-50mm VR lens kit (Up – Last month: 25th)
19. Nikon Z5 II (Down – Last month: 13th)
20. Canon EOS R50 + RF-S 18-45mm IS STM lens white (Stay – Last month: 20th)

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If you're keeping tabs on the camera market, then you'll want to check out the best mirrorless cameras, or dive into more sales numbers, to gain insights into the modern camera market:

- No compact cameras in Japan's top 10 best sellers
- Compact camera reclaims top spot in Map Camera's best-seller list for May
- Canon EOS R10 is the best-selling camera of 2025 in Japan (so far...)
- Canon EOS R10 tops the BCN Ranking once again