This camera takes it all: Sony A7C II best-selling mirrorless camera AGAIN!
Yodobashi Camera announced the best-selling list of mirrorless cameras in July – let's take a look at the ranking, and put the chart in perspective

It doesn't really matter which best-seller list you check this year – the Sony A7C II is almost always in it. And now, with Yodobashi Camera sharing its July best-selling mirrorless camera rankings, surprise, surprise – the Sony A7C II takes the number one spot again. And it's also in third place, this time paired with a zoom kit lens.
If this sounds familiar, that's because it is. The June list looked similar, with the Sony A7C II in top positions back then, too. And in May, it was the same story. Only difference now is that the body-only version claims the crown, edging out the kit version.
Coming second is the Fujifilm X-M5 with the XC 15-45mm lens combo – not exactly a shocker. Fujifilm's been riding a wave of popularity ever since the X-T5 fropped. That model faced serious backorder issues through late 2022 and into 2023, but Fujifilm has since stabilized its supply chain. That said, the X-T5 body-only is still in such high demand that certain retailers continue to face restocks and delays.
So what other mirrorless models made the list?
Interestingly, this month's list is pretty balanced – each of the "Big Three" (Sony, Canon, Nikon) made solid showings, with Fujifilm confidently holding its ground. Here's how the top 10 mirrorless camera sales for July 2025 stack up at Yodobashi:
1. Sony A7C II
2. Fujifilm X-M5 + XC15-45mm lens kit
3. Sony A7C II + zoom lens kit
4. Nikon Z50 II + dual zoom kit
5. Sony A7 IV
6. Nikon Z5 II
7. Canon EOS R5 Mark II
8. Canon EOS R10 + RF-S18-150 IS STM lens kit
9. Canon EOS R50 + dual zoom kit
10. Nikon Z fc + 16-50 VR lens kit
Let's see if next month brings any surprises...
The best camera deals, reviews, product advice, and unmissable photography news, direct to your inbox!
You might like...
Browse the best mirrorless cameras and the best full-frame mirrorless cameras. And if you are a pro shooter, check our guide to the best professional cameras on the market.
Dive into more camera sales numbers to gain insights into the market:
- No compact cameras in top 10 (Japan, Yodobashi Camera, May 2025)
- Compact camera reclaims top spot (Japan, Map Camera, May 2025)
- Kodak tops compact camera charts (Japan, BCN, H1 2025)
- Kodak Pixpro C1 in spotlight as most popular compact (Japan, BCN, July 2025)
- This Fujifilm compact camera has done it again – outselling mirrorless rivals, while the X100VI vanishes from the charts (Japan, Map Camera, July 2025)

Kim is a photographer, editor and writer with work published internationally. She holds a Master's degree in Photography and Media and was formerly Technique Editor at Digital Photographer, focusing on the art and science of photography. Blending technical expertise with visual insight, Kim explores photography's time-honored yet ever-evolving role in culture. Through her features, tutorials, and gear reviews, she aims to encourage readers to explore the medium more deeply and embrace its full creative potential.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.