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This Sony ZV-E10 pre-order offer can save you some dosh

Woman using the Sony ZV-E10
(Image credit: Sony)

We're yet to give our final verdict on the brand-new vlogging camera from Sony, but having spent a little time getting hands-on with the ZV-E10, we're pretty impressed. It could be Sony's best APS-C camera yet – as long as you're not a stills photographer – and could be one of the best vlogging cameras to date.

But what makes the Sony ZV-E10 worth considering is its price point. In its press release, Sony listed a suggested RRP of AU$1,249 for the body alone and AU$1,449 for the kit with the 16-50mm PZ lens. That makes it one of the cheapest cameras Sony has made.

If that price wasn't tempting enough, Aussie camera retailer CameraPro has the little snapper up for pre-order at a lower price (opens in new tab) than Sony's. Right now, you can order the ZV-E10 body for just AU$1,099 from CameraPro, while the single lens kit is just AU$1,298.

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Sony ZV-E10 body | AU$1,099 at CameraPro (opens in new tab)

This little camera takes what's good about the ZV-1 and Sony's A6000 series cameras to potentially be one heck of a vlogger. It's been positioned between these two camera categories, which is reflected in its price point. And while Sony announced the ZV-E10 for AU$1,249 for the body alone, you can pre-order it now for AU$150 less at CameraPro – available in black (opens in new tab) and white (opens in new tab).

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Sony ZV-E10 single lens kit | AU$1,298 at CameraPro (opens in new tab)

If you're new to the world of vlogging and photography, chances are you're going to need a lens as well. And the best way to do that while saving money is to get a kit. And CameraPro also has the 16-50mm kit listed at a lower price than what Sony announced – AU$151 less to be precise! This too is available in two colours – in the usual black (opens in new tab) and a sleek white kit (opens in new tab).

With the ZV-E10, Sony has made vlogging more mainstream. This camera is pocket-friendly, in both size and cost, and it has the capabilities to outdo some of the competition.

Just look at the video specs and you'll know why – 4K/30p video capture oversampled from 6K, full HD (1080p) at 120fps, Sony S-Log for wide dynamic range and colour for those who do some post-production work, and a portrait mode for vertical shooting.

Want to get creative in-camera? There's a Bokeh Switch to blur the background, and a Product Showcase for when you want to show off an object. Then there's an Active mode for smoother footage when you're walking around.

No special software is needed to use the ZV-E10 as a webcam, and you can livestream via a USB cable to a PC.

While it's clear this camera was designed for YouTubers and content creators, stills photographers haven't been forgotten. There's 11fps burst rate with a JPEG buffer memory of 116. The autofocus system is made up of 425 phase-detect points and 425 contrast-detect points for a combined coverage of 84%.

It boasts an AF speed of 0.002 seconds (not the fastest from Sony, but pretty darn fast anyway), with both Real-Time Eye AF and Real-Time Tracking onboard. There's even Touch Tracking if you want to use the rear display.

Need we say more?

Read more:

Best Sony cameras
Best 4K cameras for video
Best mirrorless cameras
Best cameras for beginners
Best travel cameras

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Sharmishta Sarkar
Managing Editor (APAC)

In addition to looking after they day-to-day functioning of Digital Camera World in Australia, Sharmishta is the Managing Editor (APAC) for TechRadar as well, and helps produce two of Future's photography print magazines Down Under. Her passion for photography started when she was wandering the wilds of India studying monkeys (yes, life took a sharp turn somewhere along the way) and is entirely self-taught. That puts her in the unique position of understanding what a beginner or enthusiast is looking for in a camera or lens, and writes to help those like her on their path to developing their skills or finding the best gear. While she experiments with quite a few genres of photography, her main area of interest is nature photography – wildlife, landscapes and macro. She still prefers an optical viewfinder but is utterly fascinated with what mirrorless technology has been able to achieve. 

With an ear to the ground in the Asia-Pacific territory, she is constantly on top of camera news and breaking developments in the Australian region, in addition to sourcing local deals during big retail events like Amazon Prime Day and Black Friday / Cyber Monday. 

She’s also a skilled stargazer, always eager to share astrophotography tips such as photographing the blood moon without even using a tripod!