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Canon EOS M rules Japanese ILC market

Canon EOS M rules Japanese ILC market

When the Canon EOS R full-frame mirrorless format was announced, some questioned what the future would be for its smaller APS-C powered EOS M system.

Canon has insisted that EOS M is still an important part of the company’s larger ecosystem, and sales of the format certainly bear that out. Indeed, for the month of September, the Canon EOS M50 was the best-selling interchangeable lens camera (ILC) in Japan – outselling all other DSLRs and mirrorless cameras. 

According to nationwide sales data compiled by BCN Retail, the Canon EOS M50 (branded in Japan as the EOS Kiss M) was both the first and third top selling camera in Japan, in white and black colorways respectively.

The Canon EOS M50 in white was Japan's best-selling interchangeable lens camera, and third-best in black

The Canon EOS M50 in white was Japan's best-selling interchangeable lens camera, and third-best in black

On top of that, the Canon EOS 800D (aka the EOS Kiss X9i) and the Canon EOS 200D (EOS Kiss X9) took the respective second and fourth slots, meaning that Canon has the four best-selling ILC bodies in the country.

This is a victory for the EOS M50 (and the EOS M format), placing it ahead of Nikon’s entry level DSLRs like the Nikon D3400 and Nikon D5600, the Olympus OM-D E-M10 Mark III, and way ahead of the Sony A7III, which surprisingly only ranked 28th in sales. 

With performance like this, whatever the future of the new full-frame format, it seems safe to say that Canon’s smaller mirrorless system is still here to stay. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera MagazinePhotoPlus: The Canon MagazineN-PhotoDigital Photographer and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show. An Olympus (Micro Four Thirds) and Canon (full frame) shooter, he has a wealth of knowledge on cameras of all makes – and a particular fondness for vintage lenses and film cameras.