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Sony offers up to £300 bonus if you trade up to the 61 megapixel Sony A7R IVA

Sony A7R IVA
(Image credit: B&H)

Sony have launched some tempting trade-in offers, giving up to £300 extra trade-up on top of the money that your existing camera is worth, this is a great offer for those in the UK for photographers wanting to upgrade and trade-in from their existing gear to the new Sony A7R IVa, which is a content creators dream featuring 61MP stills and 4K 60p video or even 6K via oversampling.

These new offerings are region specific and in the UK you can find how much your kit is worth and eligible for this trade in at:  Wex (opens in new tab)or ParkCameras (opens in new tab).

But for those wondering about how much they could get to their Sony kit (condition dependant) we have made a quick cheat sheet for you:


Camera:                      Trade-in value:      Trade-up bonus:           Combined credit:

Sony A7R                      £466                         £300                                      £766

Sony A7R II                  £721                          £300                                     £1,021    

Sony A7R III                 £1,118                       £300                                     £1,418 

Sony A7R IV                 £1,571                       £300                                     £1,871           


(Image credit: Sony)
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Released in 2021, the Sony A7R IV (opens in new tab)A is one of the most lusted-after mirrorless cameras out there – due primarily to its incredible 61 megapixel full-frame sensor. 

Whilst you can find medium format cameras (opens in new tab) with higher-resolution sensors, the beauty of the Alpha A7R IVA is that it gives you all this detail in such a small manageable body – with the capability, thanks to its E-mount, of using the ever-increasing range of Sony lenses (opens in new tab).

Read our full Sony A7R IV review

The Sony A7R IVA’s subtle design tweaks make it handle better than the A7R III (opens in new tab) (which can still be found on sale), and it has an impressive set of specs that include being able to shoot 4K video at up to 30 frames per second (and 1080p up to 120), continuous shooting speed of 10 frames for stills, dual UHS-II memory card slots and 5-axis in-body image stabilization, the A7R IV rewrites the rulebook for full-frame camera (opens in new tab) photography. 

A key advantage of the large sensor is not just the resolution –  but that if you shoot in cropped APS-C mode you still get 26 megapixel images – which is great for giving you that more reach for wildlife photography, when you need it. The ability to heavily crop your images will also be of particular appeal to editorial photographers - who can not second guess how designers may actually use their images. 

Read more:
Best Sony camera (opens in new tab)
Best lenses for Sony A7Riii and A7R IV (opens in new tab)
Best mirrorless camera (opens in new tab)
Best cheap mirrorless camera (opens in new tab)
Best camera deals (opens in new tab)

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Sebastian Oakley
Ecommerce Editor

For nearly two decades Sebastian's work has been published internationally. Originally specialising in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound and many more for various advertising campaigns, books and pre/post-event highlights.


He is a Fellow of The Royal Society of Arts, holds a Foundation Degree in Equitation Science and is a Master of Arts in Publishing.  He is member of Nikon NPS and has been a Nikon user since the film days using a Nikon F5 and saw the digital transition with Nikon's D series cameras and is still to this day the youngest member to be elected in to BEWA, The British Equestrian Writers' Association. 


He is familiar with and shows great interest in medium and large format photography with products by Phase One, Hasselblad, Alpa and Sinar and has used many cinema cameras from the likes of Sony, RED, ARRI and everything in between. His work covers the genres of Equestrian, Landscape, Abstract or Nature and combines nearly two decades of experience to offer exclusive limited-edition prints to the international stage from his film & digital photography.