Sony A7 IV slashed by $700 and Adorama adds FREE extras worth $346.99

(Image credit: Future)

The Sony A7 IV has been one of the most popular full-frame mirrorless cameras of the past few years, and this Black Friday, it’s dropped to a price that makes it genuinely hard to resist.

It’s now just $1,998, down from $2,698 — a sweet $700 saving on one of Sony’s most important hybrid bodies. For creators who want a camera that can do just about everything, this is the kind of price drop that doesn’t come around often.

What makes this deal even better is that Adorama isn’t stopping at the discount. They’re throwing in three genuinely useful extras worth $346.99 - a fast SD card, a spare battery, and a prepaid Capture One Pro subscription. These aren’t throwaway accessories; they’re the exact tools you’d likely end up buying anyway, which makes the bundle even more appealing for anyone stepping into the Sony system or upgrading from an older Alpha model.

The A7 IV itself is a powerhouse. It's 33MP full-frame sensor strikes a perfect balance between detail, dynamic range, and low-light performance, while Sony’s autofocus system remains one of the fastest and most reliable on the market. Whether you’re shooting portraits, events, landscape, or travel, the A7 IV delivers clean, confident files that hold up beautifully in editing.

Video shooters get just as much value. With 4K60, 10-bit recording, strong stabilisation, and Sony’s colour science, the A7 IV has become the go-to hybrid camera for creators who need one body to handle both stills and motion. Combined with the extras from Adorama, it becomes an out-of-the-box production kit - perfect for filmmakers, content creators, and anyone building a professional workflow.

The Sony E-mount ecosystem only strengthens the deal. With a huge selection of lenses ranging from affordable primes to cinema-grade glass, the A7 IV becomes the centre of a system you can grow with for years. Whether you shoot weddings, commercial work, or simply want a reliable, high-quality everyday camera, this deal ticks every box.

At $1,998 with over $340 of meaningful extras included, this is easily one of the most compelling Black Friday offers on a flagship camera. If you've been considering the Sony A7 IV, there may not be a better moment to jump. These deals are rarely in stock for long.

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For nearly two decades Sebastian's work has been published internationally. Originally specializing in Equestrianism, his visuals have been used by the leading names in the equestrian industry such as The Fédération Equestre Internationale (FEI), The Jockey Club, Horse & Hound, and many more for various advertising campaigns, books, and pre/post-event highlights.

He is a Fellow of the Royal Society of Arts, holds a Foundation Degree in Equitation Science, and holds a Master of Arts in Publishing. He is a member of Nikon NPS and has been a Nikon user since his film days using a Nikon F5. He saw the digital transition with Nikon's D series cameras and is still, to this day, the youngest member to be elected into BEWA, the British Equestrian Writers' Association.

He is familiar with and shows great interest in 35mm, medium, and large-format photography, using products by Leica, Phase One, Hasselblad, Alpa, and Sinar. Sebastian has also used many cinema cameras from Sony, RED, ARRI, and everything in between. He now spends his spare time using his trusted Leica M-E or Leica M2, shooting Street/Documentary photography as he sees it, usually in Black and White.

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