Sigma fp outsells Sony, Canon and Nikon at two of Japan's major camera stores

Sigma fp outsells Sony, Canon and Nikon at two of Japan's major camera stores
(Image credit: Digital Camera World)

The Sigma fp, the world's smallest full-frame mirrorless camera, has proved to be a very big hit in Japan, outselling Sony, Canon and Nikon at two of the country's biggest camera retailers. 

Despite not being released until 25 October, the Sigma fp (opens in new tab) managed to become the best-selling interchangeable lens body at Yodobashi Camera during the second half of October, and the best-selling camera overall at MapCamera during the entire month. 

At Yodobashi – a major national electronics retailer with a huge presence in camera sales – the fp became the first camera to outsell the Sony A7 III in two and a half months (thanks, Capa Camera Web (opens in new tab)). It held two spots on the top ten rankings, at number one with the Sigma 45mm f/2.8 (opens in new tab) lens and at number ten body only.

This beat out a number of heavy hitters, particularly the Sony A7 III (opens in new tab) (twice), Sony A7R IV (opens in new tab), Sony A6400 (opens in new tab), Canon EOS 90D (opens in new tab), Nikon Z7 (opens in new tab) and Nikon D5600 (opens in new tab)

1 – Sigma fp + Sigma 45mm f/2.8 DG DN
2 – Sony A7 III
3 – Sony A7 III + FE 28-70mm f/3.5-5.6 OSS
4 – Sony A7R IV
5 – Canon EOS 90D + Canon EF-S 18-135 IS USM
6 – Nikon D5600 + Nikkor AF-P DX 18-55mm f/3.5-5.6G VR + Nikkor AF-P DX 70-300mm f/4.5-6.3G ED VR
7 – Sony A6400 + Sony E PZ 16-50mm f/3.5-5.6 OSS + Sony E 55-210mm f/4.5-6.3 OSS
8 – Nikon Z7 + Nikkor Z 24-70mm f / 4 S + Mount Adapter FTZ
9 – Olympus OM-D E-M10 Mark III + M.Zuiko 14-42mm f/3.5-5.6 EZ + M.Zuiko 40-150mm f/4.0-5.6 R
10 – Sigma fp

The Sigma fp is the world's smallest full-frame mirrorless camera, but it's big in Japan!

The Sigma fp is the world's smallest full-frame mirrorless camera, but it's big in Japan! (Image credit: Digital Camera World)

Things were even more impressive at MapCamera, where it was October's best-selling camera overall – putting it above such heavy hitters as the Canon EOS R (opens in new tab), Canon EOS RP (opens in new tab), Nikon Z6 (opens in new tab), Nikon D850 (opens in new tab) and Sony RX100 VII (opens in new tab).

1 – Sigma fp
2 – Sony RX100 VII
3 – Nikon Z6
4 – Sony A7R IV
5 – Canon EOS RP
6 – Canon IXY200 / Canon IXUS 185
7 – Sony A7 III
8 – Canon EOS R
9 – Nikon D850
10 – Canon EOS Kiss X9i / Canon EOS Rebel T7i / Canon EOS 800D

The Sigma fp's performance in outselling so many bigger and better established cameras is made more noteworthy given the economic climate in Japan, as October was the first month after the country's consumption tax increase, which resulted in a hesitancy for consumers to purchase. 

In fact, there weren't a lot of pre-orders for the Sigma fp – it wasn't until customers could actually handle the camera in-store that interest began to surge. 

"There were not many reservations for this camera before its release," wrote the retailer (opens in new tab). "However, as soon as it was launched and you could try out the actual machine at the store, the popularity soared!"

It is definitely a camera that is harder to appreciate without seeing in person, but when it's in your hands you really do start lusting after it. Check out our hands-on Sigma fp review (opens in new tab) for our impressions. 

Read more: 

The best mirrorless camera (opens in new tab) in 2019: we pick the best compact system cameras
Mirrorless camera Black Friday (opens in new tab) deals in 2019: we bring you the best prices
Sigma 45mm f2.8 DG DN review (opens in new tab)

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The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.