Canon to challenge Fujifilm's instant camera dominance

Canon could soon be setting its sights on making the best instant cameras, if the latest reports are anything to go by. Ever-reliable Japanese leak site Nokishita (by way of CanonWatch) reports that the company has listed a number of SKUs for instant cameras with built-in printers. SKUs, or Stock Keeping Units, are essentially the code numbers that manufacturers and retailers use to identify different items.

If this is indeed the case, it appears that Canon could be gunning for the instant camera market currently dominated by Fujifilm – which has seen monster sales of 900,000 instax cameras a month

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.