Fujifilm instax cameras sales hit 900,000 a month, thanks to Taylor Swift

Taylor Swift
Fujifilm instax cameras sales hit 900,000 a month, thanks to Taylor Swift

Fuji has announced its third quarter financial results and sales of its instax series were through the stratosphere, thanks to the Fujifilm instax Square SQ20 and the Taylor Swift-branded SQ6, which is special edition of one of the best instant cameras available. 

Chuckles could be heard at Photokina 2018 when the pop princess was announced as instax’ global partner, receiving her own signature Fujifilm instax Square SQ6, but Fujifilm has certainly had the last laugh; the company sold a staggering 8.5 million instax cameras in just 9 months.

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.