Skip to main content

Fujifilm instax cameras sales hit 900,000 a month, thanks to Taylor Swift

Taylor Swift
Fujifilm instax cameras sales hit 900,000 a month, thanks to Taylor Swift

Fuji has announced its third quarter financial results and sales of its instax series were through the stratosphere, thanks to the Fujifilm instax Square SQ20 and the Taylor Swift-branded SQ6, which is special edition of one of the best instant cameras available. 

Chuckles could be heard at Photokina 2018 when the pop princess was announced as instax’ global partner, receiving her own signature Fujifilm instax Square SQ6, but Fujifilm has certainly had the last laugh; the company sold a staggering 8.5 million instax cameras in just 9 months.

“In the photo imaging business, sales were strong for instant photo systems such as the instax series and instax films,” notes the Fuji report.

The Taylor Swift-branded Fujifilm Instax Square SQ6

The Taylor Swift-branded Fujifilm Instax Square SQ6

“The sales volume of the instax series totalled 8.5 million units in the 9 months of this fiscal year. Instax Square SQ20, the new hybrid instax camera capable of editing images before printing, and a global promotion featuring Taylor Swift, instax’s global partner, contributed to the sales increase.”

Information on the performance of other cameras was scant, but the report stated that “good sales maintained” in the mirrorless market, as the highly regarded Fujifilm X-T3 “contributed to a revenue growth”.

The Imaging Solutions segment posted increased year-on-year revenues of ¥303.8 billion (up 2.1%), though operating income decreased to ¥48 billion (down 3.8%) “due to such factors as advertising and promotion costs and R&D investment for next generation products to achieve further sales expansion.”

The Taylor Swift-branded Fujifilm Instax Square SQ6

The Taylor Swift-branded Fujifilm Instax Square SQ6

Read more: 

Cheap Instax film deals

10 tips for shooting better instax photos

What type of instant film do I need?

The best Fujifilm instax Mini 9 deals in February 2019

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.