Hands on: Fujifilm instax SQUARE SQ20 review

Our hands-on early verdict of Fujifilm's new hybrid instant camera

Early Verdict

The instax SQ20 refines and improves on its predecessor, the SQ10. With newly-added video capture and zoom functionality, plus Insta-style creative effects, there's enough here to recommend it above others in the range. But for anyone who values their instant camera as a fashion accessory, the disappointingly bland design will likely prove off-putting.


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    Simple to apply effects

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    Frame-by-frame video grabbing

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    No-risk printing


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    Bland colors

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    Limited creative effects

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    Not a huge upgrade on the SQ10

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With Fujifilm using Photokina 2018 to announce a staggering 10 million instax sales in 2018, the debut of a new model at their press conference was hardly a surprise.

The instax SQ20 is a new hybrid addition to the incredibly popular range that's now racked up 30 million units in total worldwide since its launch in 2014.

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