Oppo celebrates the return of Wimbledon with new 'Courting the Color' campaign

The first African American woman to win Wimbledon, Althea Gibson is pictured in full colour, leaving the court with her compatriot Darlene Hard after a hard-fought battle on the court. Using one billion colours, the image, originally in black and white, brings new life to a true icon and leader, who never accepted no as an answer in life and was constantly striving to show she deserved her place on the court, regardless of her skin tone. (Image credit: AELTC)

As Wimbledon's official smartphone partner, Oppo is celebrating the return of tennis through the launch of the new campaign, 'Courting the Color'. Partnering with Getty Images, Oppo has recolorized old iconic tennis photos to help retell the stories behind each amazing shot. 

These images were unveiled at an intimate workshop in London, with Kevin Cho, Managing Director of Oppo UK and Mick Desmond, Commercial & Media Director of The All England Lawn Tennis Club in attendance with other distinguished panelists, including tennis legend Greg Rusedski.

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Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.