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Last-minute camera deal: Sony RX100 Mark IV pocket compact is half price

Sony's RX100 range has been a hugely popular line of enthusiast compact cameras. Amazon UK has slashed the price for one day only – matching the deal it offered over Black Friday last month. But this is now makes a great Christmas camera deal for anyone still shopping for a great gift.

That means you can pick up the excellent Sony RX100 Mark IV compact for just £419 after cashback – that's well under half the original recommended retail price. 

With a 20.1MP 1in CMOS sensor, the RX100 Mark IV delivers excellent image quality in a body that's tiny enough to slip into any pocket. 

It boasts a focal range equivalent to 24-70mm range in 35mm terms, and with an f/1.8-2.8 maximum aperture, it's wide enough for low light use.

With 4K video capture, electronic viewfinder, optical image stabilisation, 16fps burst shooting, and built-in Wi-Fi and NFC, it's a feature packed compact at a ridiculously good price - and delivers image quality that is among the best you’ll find from a camera of its size. 

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Chris George

Chris George has worked on Digital Camera World since its launch in 2017. He has been writing about photography, mobile phones, video making and technology for over 30 years – and has edited numerous magazines including PhotoPlus, N-Photo, Digital Camera, Video Camera, and Professional Photography. 


His first serious camera was the iconic Olympus OM10, which he won the title of Young Photographer of the Year - long before the advent of autofocus and memory cards. Today he uses a Nikon D800, a Fujifilm X-T1, a Sony A7, and his iPhone 8 Plus RED.