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Amazing full-frame mirrorless camera Christmas deal: Sony A7 for just £509!

Sony A7 with 28-70mm

This is one of our favourite Christmas camera deals – and a great  gift for anyone who wants to get into photography, or who fancies upgrading to mirrorless and to full frame.  Amazon has lopped 25% off the price of Sony's original full-frame mirrorless A7 with the 28-70mm f/3.5-5.6 standard zoom lens.

This is a repeat of a fantastic Black Friday deal, but is only available today - so act quick if you are interested.

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That takes the camera and lens package down to just £659  – and with Sony offering a further £150 cash back, the price drops to an incredible £509. Yes, that's right... you can go mirrorless and full-frame for just over 500 quid (and that does include the price of the standard kit zoom).

That's £366 off the list price, and is the lowest price we've ever seen on this bundle – matching the Black Friday deal, and beating the Amazon Prime Day deal earlier this year that sold out in 24 hours.

Sony’s original A7 was a game-changer – the first camera to squeeze a full frame sensor into an interchangeable lens camera that was smaller than a typical DSLR. It is still a beautiful-looking camera, and although it lacks some of the toys of its successors is a serious bargain at this price.

It's been superseded now by the A7 II and A7 III, but remains a fantastic choice for anyone wanting to make the move to a full-frame or mirrorless camera

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Chris George

Chris George has worked on Digital Camera World since its launch in 2017. He has been writing about photography, mobile phones, video making and technology for over 30 years – and has edited numerous magazines including PhotoPlus, N-Photo, Digital Camera, Video Camera, and Professional Photography. 


His first serious camera was the iconic Olympus OM10, with which he won the title of Young Photographer of the Year - long before the advent of autofocus and memory cards. Today he uses a Nikon D800, a Fujifilm X-T1, a Sony A7, and his iPhone 11 Pro.


He has written about technology for countless publications and websites including The Sunday Times Magazine, The Daily Telegraph, Dorling Kindersley, What Cellphone, T3 and Techradar.