Olympus has announced a unique collaboration with Sea Life trust; as the charity's official imaging partner, £5.00 from every purchase of an Olympus Tough TG-6 camera will go directly back to the organization.
Funds from Tough purchases will benefit projects such as Sea Life's Beluga Whale Sanctuary in Iceland, which recently saw the relocation of two whales from China. Olympus' wildlife ambassador Tesni Ward documented the relocation, and an exhibition of her images will open in London later this year.
The partnership between the two organizations hinges around the Olympus Tough TG-6 – the latest in the company's line of outdoor cameras, famed for their formidable underwater performance.
It made sense, therefore, for Olympus to launch the camera at Sea Life Brighton – along with the announcement of the partnership with the Sea Life Trust.
“We are delighted that Olympus continues to be our official photographic partner on this groundbreaking project to create the world’s first beluga whale sanctuary," said Andy Bool, head of the Trust.
Ward followed the journey of two female whales, Little Grey and Little White, documenting their remarkable journey of over 6,000 miles from Shanghai to Klettsvik Bay.
"Capturing such an important and historic moment like this is critical to our charity but also raising global awareness for the wider issue of Cetaceans in captivity," continued Bool. "The photos that Tesni Ward has been taking will play a huge part in us sharing Little Grey and Little Whites story to the world."
Olympus will open an exhibition of the photographic project at After Nyne, its central London gallery, from 11-20 December (more information is available at the Olympus Image Space website).
The manufacturer's donations from each Tough TG-6 sale will make a big difference to the charity, and to the animals it protects.
"We’d like to thank Olympus for their continued generosity as every purchase of the new Olympus TG-6 camera will see £5 going directly back to the Sea Life Trust," Bool concluded, "helping us ensure we can provide the very best future for Little Grey and Little White in their new sea-water sanctuary home.”
As part of the partnership, a 'kids go free' promotion is running at Sea Life sites in the United Kingdom – the perfect place for youngsters to get to grips with photography and put the water-proof, drop-proof Tough through its paces! Details of the offer can be found here.