It's official! Sony is the brand of choice for YouTube's biggest photography channels, and the A7S III is the preferred camera
(Image credit: YouTube: Gerald Undone)
It's official: Sony the brand of choice for the biggest camera and photography YouTubers – and the Sony A7S III is overwhelmingly their preferred camera.
That's the takeaway from YouTube sensation Gerald Undone, who completed his annual 'What Camera Gear Do YouTubers Use?' video (which you can see below) to see what professional vloggers feel is the best YouTube cameras.
The survey featured 40 of the biggest names in the YouTube photography space, including the likes of Marques Brownlee, Jared "Fro Knows Photo" Polin, Gordon Laing, Chris Hau, PiXimperfect and others.
Sony was far and away the most popular brand, used by 72.5% of the group. Canon was next with 10%, followed by Panasonic with 7.5%, then Nikon, Fujifilm and Red with 2.5% each (which amounted to just a single camera per brand).
Watch video: What Camera Gear Do YouTubers Use (2021 Edition)
The most popular camera, by far, is the Sony A7S III chosen by 47.5% of YouTubers – a total of 19. The only other cameras used by more than one person were the Sony A1, Sony FX3 and Sony FX6, which were chosen by two people each.
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So, if the people who film content for a living chose it more than any other camera, is the A7S III the best body for YouTube? Not necessarily.
Bear in mind that these folks are all tech heads, and they're seriously concerned with bitrates, codecs, log profiles… things that the vast majority of content creators probably don't need to worry about. Your phone can do a brilliant job of filming, as can a video-focused compact camera. So don't be too swayed by the pros!
The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera Magazine, PhotoPlus: The Canon Magazine, N-Photo: The Nikon Magazine, Digital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.
