These two cameras have topped bestseller charts AGAIN, but they are actually total opposites

Sony A7 V camera held in a person's hands with the screen folded out
(Image credit: Gareth Bevan / Digital Camera World)

The full-frame mirrorless Sony A7 V doesn’t have much in common with the tiny and cheap Kodak Charmera – except that both cameras are topping US bestseller lists – and not for the first time either.

US photo retailer B&H has shared its top-selling cameras for March, a list that surprisingly has more compact cameras than mirrorless. The list is topped by the Sony A7 V – which has also been dominating best-seller lists in Japan since launch. But that’s followed by a cheap camera that doesn’t even have two megapixels: The Kodak Charmera.

Both cameras also topped the retailer’s 2025 top trending list for the entire year, hinting at trends that are continuing well into 2026.

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The camera that’s arguably the A7 V’s biggest competition, the Canon R6 Mark III, also makes the list, along with two compact cameras that are no strangers to viral success: The Fujifilm X100VI and the PowerShot G7X Mark III.

Sony A7 V

(Image credit: Hillary K Grigonis / Future)

The Sony A7 V isn’t just selling well in the US – the new full-frame mirrorless has also been leading sales charts from Japanese retailers since its launch late in 2025. The Sony A7 V improves what was once Sony’s entry-level full-frame series with features that feel far less entry-level, including blackout-free 30fps shooting and a major autofocus upgrade.

Kodak Charmera

(Image credit: Chris George / Digital Camera World)

The Kodak Charmera feels like the polar opposite of the Sony A7 V – the only thing that would be even more opposite would be comparing the keychain camera to a medium format camera. The Charmera is a digital camera that doesn’t even breach 2MP, but its small size, cute retro designs, and US$35 price have turned the camera into a viral hit. Naturally, more people can afford the Charmera than the A7 V, but the Charmera doesn’t look like a short-term viral success.

Canon EOS R6 Mark III

(Image credit: Tim Coleman / Digital Camera World)

The Canon EOS R6 Mark III has far more in common with the Sony A7 V – although Canon’s new mirrorless has the open gate video specs that Sony’s new camera lacks. Reviewer James Artaius called the R6 Mark III “the new yardstick by which other hybrids will be measured,” thanks to its 40 fps 32.5MP stills and 7K 30p open gate amid features like an excellent stabilization system and autofocus system.

Fujifilm X100VI

(Image credit: Gareth Bevan / Digital Camera World)

The Fujifilm X100VI has been selling out since it launched two years ago, so it’s a regular attender to these top seller lists – or at least it is when the popular retro compact camera is in stock. The popular camera had enough stock to jump back up to the top ten, but, alas, it’s back to being listed as “temporarily out of stock” at B&H again.

Canon PowerShot G7X Mark III

(Image credit: Rod Lawton/Digital Camera World)

The Canon PowerShot G7X Mark III is technically on B&H’s March 2026 top ten three times – the compact camera is on the list in silver, black, and a third time with an accessory kit. Like the X100VI, this is a hard camera to find in stock after influencers discovered the larger one-inch sensor and 4.2x zoom lens. But Canon has been ramping up production, so perhaps the camera’s appearance in the trending list speaks to the brand starting to catch up with demand.

Ricoh GR IV

(Image credit: Gareth Bevan / Digital Camera World)

The return of the popular GR series was highly anticipated, and the Ricoh GR IV continues to sell well. It’s one of the biggest updates to come to the series, though the new sensor and processor don’t stray too far from the GR III’s tech specs, the small size and large sensor continue to be highly sought after.

Ricoh GR IV Monochrome

(Image credit: Future)

Just behind the GR IV is its sibling that’s arguably a one-trick pony: the Ricoh GR IV Monochrome, which can’t shoot images in color. I just had to return my rental of the GR IV Monochrome, and I was really surprised at the difference the lack of a color filter makes in reducing noise.

Canon R5 Mark II

(Image credit: James Artaius)

The Canon R5 Mark II sits on the list of trending cameras as a reminder that it’s not just the cheap viral cameras like the Charmera that are selling well. The R5 Mark II Essentials Kit is the priciest option on the best seller list, but it’s a longstanding favorite for good reason. The camera’s 45MP sensor, mixed with a 30fps electronic shutter and 12 fps mechanical shutter, make it a top-selling pro model.

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Hillary K. Grigonis
US Editor

With more than a decade of experience writing about cameras and technology, Hillary K. Grigonis leads the US coverage for Digital Camera World. Her work has appeared in Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. Her wedding and portrait photography favors a journalistic style. She’s a former Nikon shooter and a current Fujifilm user, but has tested a wide range of cameras and lenses across multiple brands. Hillary is also a licensed drone pilot.

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