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Nikon's Winter Instant Savings offers amazing discounts cameras and lenses

Nikon Instant Savings
(Image credit: Nikon)

Nikon’s new Winter Instant Savings promotion offers discounts across some of its most desirable kit, including mirrorless cameras and DSLRs, selected lenses for both systems, as well as its range of bridge cameras. 

There are even some handsome savings to be had on newly launched cameras such as the Nikon Z5 (opens in new tab), Nikon Z50 (opens in new tab) and Nikon D780 (opens in new tab), as well as longer-established models like the Nikon Z7 (opens in new tab) and Nikon D850 (opens in new tab). So if you're looking for early Nikon Black Friday deals (opens in new tab), this is a great place to start.

• Read more: Black Friday camera deals (opens in new tab)

The Nikon Winter Instant Savings (opens in new tab) promotion means that all discounts are applied at the point of purchase, and are on top of any discounts that Nikon-authorised retailers may already be offering (rather than traditional camera cashback (opens in new tab) schemes that require redemption by the buyer). 

This promotion is available at the Nikon Store and participating retailers (opens in new tab), and runs from 02 November until 10 January 2021, giving plenty of opportunity to pop desired kit on your Christmas wish list – or perhaps pick up in the post-festive sales spree. 

Nikon Z-system Instant Savings

You can save £180 off the Nikon Z7 (body-only, plus bundles including the FTZ adaptor and Nikon Z 24-70mm f/4 (opens in new tab) kit lens), £90 off a Nikon Z50 (again, both body-only and with combinations of the FTZ adaptor and Nikon Z DX 16-50mm (opens in new tab) and Nikon Z DX 50-250mm (opens in new tab) kit lenses, as well as the Vlogger Kit), and £90 off a Z5 (body-only or with the FTZ adaptor), jumping to a £135 saving if adding the Z 24-50mm. 

When it comes to Z-system lenses, there’s a £90 saving to be made on the Nikon Z 35mm f/1.8 S (opens in new tab), Nikon Z 50mm f/1.8 S (opens in new tab) and Nikon Z 85mm f/1.8 S (opens in new tab), a £135 discount on the Nikon Z 20mm f/1.8 S (opens in new tab) and Nikon Z 24mm f/1.8 S (opens in new tab), or £180 off the asking price of the Nikon Z 14-30mm f/4 S (opens in new tab) or Nikon Z 24-70mm f/2.8 S (opens in new tab). The Nikon Z 24-50mm f/4-6.3 (opens in new tab) can also be bought standalone with a £45 saving. 

DSLRs & F-mount lenses

The Nikon D780 and Nikon D850 (opens in new tab) are on offer with a £180 saving, either body only or bundled with a Nikon 24-120mm 4G ED VR kit lens. There’s £45 off the Nikon AF-P 70-300mm f/4.5-5.6E ED VR (opens in new tab), £90 to be saved on the AF-S 28-300mm f/3.5-5.6G ED VR, £135 shaved off the price of either the AF-S 85mm f/1.4G, AF-S 14-24mm f/2.8G ED or AF-S 70-200mm f/4G ED VR, while opting for the AF-S 105mm f/1.4E ED, AF-S 24-70mm f/2.8E ED VR or AF-S 70-200mm f/2.8E FL ED VR will see your bank balance £180 better off. 

Bridge cameras

If a bridge camera is more your thing, then you’ll save £45 off the COOLPIX W300, available in a range of colour combinations as well as the traditional black, and £90 off the COOLPIX P950 (opens in new tab), with its incredible 83x optical zoom. 

There are some fantastic savings to be had here, particularly on Z-system cameras and lenses, so if you’ve been mulling it over, this could be the ideal time to make the move to mirrorless. And don’t forget these savings are on top of any discounts that retailers may already have!

Read more:

Best Nikon cameras
(opens in new tab)Best Nikon lenses (opens in new tab)
Nikon Z6 vs Nikon Z7 (opens in new tab)
Best Nikon Z lenses (opens in new tab)

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Adam has been the editor of N-Photo: The Nikon Magazine (opens in new tab) for almost 12 years, and as such is one of Digital Camera World's leading experts when it comes to all things Nikon-related. 


Whether it’s reviews and hands-on tests of the latest Nikon cameras and lenses, sharing his skills using filters, tripods, lighting, L brackets and other photography equipment, or trading tips and techniques on shooting landscapes, wildlife and almost any genre of photography, Adam is always on hand to provide his insights. 


Prior to his tenure on N-Photo, Adam was also a veteran of publications such as PhotoPlus: The Canon Magazine (opens in new tab), so his wealth of photographic knowledge isn’t solely limited to the Big N.