Sony is evil! And this "Evil Sony A7R IV" is just £2,349 for Amazon Prime Day!

Evil Sony A7R IV
(Image credit: Amazon)

The Sony A7R IV is "evil" according to Amazon! We've seen plenty of anti-Sony photographers talk smack about the brand, but we've never seen a retailer agree!

Still, Amazon is selling the "Evil Sony A7R IV" for just £2,349 – and far from being evil, this is actually a very good deal on a camera that usually costs £3,199! In fact, it's one of the best Prime Day camera deals we've seen, so you should snap it up quick before it disappears!

Evil Sony A7R IV just £2,349
Save £850

Evil Sony A7R IV just £2,349
Save £850
We don't know why Amazon is calling the Sony A7R IV "evil", but at this price we won't argue (ok, actually we do, it stands for Electronic Viewfinder Interchangeable Lens)! This 61MP camera is £3,199 at other retailers, so this is a superb deal!

Do you want medium format resolution in a camera that fits in a bum bag? The Sony A7R IV packs a superb 61MP sensor with fierce hybrid autofocus, and also shoots 4K video at up to 30p. 

The highest resolution full-frame mirrorless camera out there (along with the Sigma fp L), if you want ultimate image quality without forking out for a supersize sensor then this is the way to go. 

Read more: 

Amazon Prime Day deals
Sony A7R IV review
Best Sony cameras
Best Sony lenses

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.