With spring in full swing, there's no better time to get out and take photographs. And there's no better time to pick up a brand new Canon camera or lens, thanks to the company's Spring Cashback promotion that can save you up to £300 on your purchase.
A whole host of Canon kit is included in the promotion, but it's the savings on the high-end DSLR and mirrorless cameras that are the most appealing.
The headline £300 discount applies to the entire current 5D line, from the Canon EOS 5D Mark IV workhorse to the powerhouse 50-megapixel Canon EOS 5DS and 5DS R.
There's also a huge saving of £250 on the company's cutting-edge full-frame mirrorless camera, the Canon EOS R.
You can get up to £250 off a slew of Canon lenses, too, in addition to up to £100 off printers.
These special offers can be redeemed until 14 June 2019, so here's the cream of the current crop of the cashback discounts…
Was £2,799, after cashback £2,499: The full-frame Canon EOS 5D Mark IV is the camera of choice for advanced users and many professionals, with its 30MP CMOS sensor, 4K video capability and W-Fi connectivity. This workhorse is also weather-proofed to ensure that it survives even the most rugged shooting conditions.View Deal
Was £2,349, after cashback £2,049: The Canon EOS 5DS boasts a 50.6MP sensor with a low-pass filter to prevent moire and false colour effects, making this the ideal body for shooting hi-res studio images from funky fashion to still life. And, with the 5D series' robust weather sealing, it's just as capable outdoors as well.View Deal
Was £2,599, after cashback £2,299: Like the 5DS, the Canon EOS 5DS R features a huge 50.6MP full-frame sensor. Unlike it, though, the 5DS R packs a second low-pass filter to cancel out the low pass effect. While this means a greater risk of moire, it results in even sharper images, making this perfect for super-detailed landscapes. View Deal
Was £2,349, after cashback £2,099 PLUS £300 trade-in: Canon changed the game with the full-frame mirrorless EOS R, loaded with a 30.3MP CMOS sensor and the latest Digic 8 processor. In addition to Canon's £250 cashback, Cameraworld is also offering a £300 trade-in for a potential saving of an enormous £550!View Deal
Was £1,949, after cashback £1,459: With its formidable focal range and three-mode Image Stabiliser, the Canon EF 100-400mm f/4.5-5.6 is a super-telephoto lens that's superb for sports and wildlife, but is equally adept at travel and even portraiture, where it can achieve incredible subject separation. View Deal
Was £1,679, after cashback £1,459: The must-have lens for every professional, and an all-round performer that's perfect for travel and everyday photographer, the Canon EF 24-70mm f/2.8L covers you from wide-angle shots to near-portrait length, with great low light performance, subject separation and weather sealing.View Deal
Was £999, after cashback £899: Canon's L-series lenses are known for their premium performance and all around quality, marked by the signature red ring. The Canon imagePROGRAF PRO-1000 desktop A2 printer possesses that same performance and quality – as evidenced by the same, signature red ring!View Deal