Price increase begins in Japan in June, global prices have been rising gradually since April
Fujifilm has announced that it will be increasing the prices of color film by 30% starting in Japan in June, with global prices having been gradually increasing since April. It will also be discontinuing a number of negative films as well as a disposable film camera in December.
The price increase, first reported by Digital Camera Watch, will be imposed by Fujifilm on its film products provided to distribution companies and photo studios. The degree to which the additional cost will trickle down to the consumer isn't yet clear, but it seems inevitable that film shooters are going to feel it in the pocketbook before long.
The reason for the price hike comes down to increased prices for raw materials, distribution and improved manufacturing. All of which have previously been borne by Fujifilm, but the company now feels that the financial burden requires a revision in product pricing.
Fujifilm Superia Venus 800 is among the films being discontinued in December
"While raw materials and distribution costs for photographic films continue to rise, Fujifilm has endeavored to absorb costs such as improvement in production efficiency and cost reductions in order to stably supply high-quality photographic films to the market," said Fujifilm in a statement (courtesy of DP Review).
"However, it will be difficult to absorb only by corporate efforts, such as further increases in distribution costs and rising prices of some raw materials, and we will raise prices for photographic film products as described below."
There are seven film negatives and one disposable film camera affected by the price increase, including both sheets and rolls, comprising 24 products in total:
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Fujifilm products receiving a 30% price increase (image: Fuji Rumors)
In addition to the 24 products being subjected to the price increase, Fujifilm will discontinue a number of film products altogether by the end of the year.
These lines consist of a pair of color negative films as well as a waterproof disposable film camera, all of which will be declared end of sale in December – though the end of shipping may be affected by how the lines are selling:
Fujifilm products being discontinued in December (image: Fuji Rumors)
The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera Magazine, PhotoPlus: The Canon Magazine, N-Photo: The Nikon Magazine, Digital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.
