5 hottest new cameras according to Amazon

5 hottest new cameras according to Amazon
(Image credit: Amazon)

We've seen some seriously red-hot new camera releases recently, with Canon and Sony in particular trading blows to dominate the headlines, social media hype and especially the store checkouts.

In particular, the Canon EOS R5 has been going head-to-head with the Sony A7S III in most quarters, with Canon's 8K hybrid shooting powerhouse facing off against Sony's all-purpose video workhorse. 

Canon EOS R5: $3,899

Canon EOS R5: $3,899
It won't come as much surprise that the Canon EOS R5 – the camera of the moment, and perhaps the year – is in at number one. With a 45MP sensor, IBIS, and amazing 8K video and stills modes, this is a truly brilliant body.

Sony A7C (silver) + 28-60mm lens: $2,098

Sony A7C (silver) + 28-60mm lens: $2,098
Amazingly, the second hottest camera isn't the A7S III, it's the Sony A7C – a 24.5MP full-frame camera squeezed into an APS-C-sized body. It comes with the neat 28-60mm lens – and, interestingly, silver is more popular than black!

Fujifilm X-T4 + XF16-80mm lens: $2,199

Fujifilm X-T4 + XF16-80mm lens: $2,199
The fantastic Fujifilm X-T4 proves that APS-C bodies can still hang in with the big boys, thanks to its 26.1MP sensor and in-body image stabilization. The XF16-80mm kit lens gives a versatile full-frame equivalent 24-120mm focal range. 

Canon EOS R6 + 24-105mm lens: $4,999

Canon EOS R6 + 24-105mm lens: $4,999
While its big brother got all the attention, the R6 is quietly one of the year's best cameras. With pro performance, on par with the flagship Canon 1D X Mark III, it marries perfectly with the all-purpose 24-105mm f/4L lens. 

Sony A7S III: $3,498

Sony A7S III: $3,498
We're surprised that the A7S III isn't in the second spot, let alone down at five! However, stock shortages mean that availability has been scarce. With its ISO-friendly 12MP sensor, 4K 120p and 16-bit RAW output, it's a video beast.

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James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.