5 hottest new cameras according to Amazon

5 hottest new cameras according to Amazon
(Image credit: Amazon)

We've seen some seriously red-hot new camera releases recently, with Canon and Sony in particular trading blows to dominate the headlines, social media hype and especially the store checkouts.

In particular, the Canon EOS R5 has been going head-to-head with the Sony A7S III in most quarters, with Canon's 8K hybrid shooting powerhouse facing off against Sony's all-purpose video workhorse. 

Canon EOS R5: $3,899

<a href="https://target.georiot.com/Proxy.ashx?tsid=8430&GR_URL=https%3A%2F%2Famazon.com%2FCanon-Full-Frame-Mirrorless-Megapixel-Processor%2Fdp%2FB08C68F2DX%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">Canon EOS R5: $3,899
It won't come as much surprise that the Canon EOS R5 – the camera of the moment, and perhaps the year – is in at number one. With a 45MP sensor, IBIS, and amazing 8K video and stills modes, this is a truly brilliant body.

Sony A7C (silver) + 28-60mm lens: $2,098

<a href="https://target.georiot.com/Proxy.ashx?tsid=8430&GR_URL=https%3A%2F%2Famazon.com%2FSony-Full-Frame-Compact-Mirrorless-Camera%2Fdp%2FB08HVXJZYY%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">Sony A7C (silver) + 28-60mm lens: $2,098
Amazingly, the second hottest camera isn't the A7S III, it's the Sony A7C – a 24.5MP full-frame camera squeezed into an APS-C-sized body. It comes with the neat 28-60mm lens – and, interestingly, silver is more popular than black!

Fujifilm X-T4 + XF16-80mm lens: $2,199

<a href="https://target.georiot.com/Proxy.ashx?tsid=8430&GR_URL=https%3A%2F%2Famazon.com%2FFujfilm-X-T4-Mirrorless-XF16-80mm-Kit%2Fdp%2FB084ZTMFCH%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">Fujifilm X-T4 + XF16-80mm lens: $2,199
The fantastic <a href="https://www.digitalcameraworld.com/reviews/fujifilm-x-t4-review" data-link-merchant="digitalcameraworld.com"" data-link-merchant="Amazon US"" target="_blank">Fujifilm X-T4 proves that APS-C bodies can still hang in with the big boys, thanks to its 26.1MP sensor and in-body image stabilization. The XF16-80mm kit lens gives a versatile full-frame equivalent 24-120mm focal range. 

Canon EOS R6 + 24-105mm lens: $4,999

<a href="https://target.georiot.com/Proxy.ashx?tsid=8430&GR_URL=https%3A%2F%2Famazon.com%2FCanon-Mirrorless-Camera-24-105mm-4147C013%2Fdp%2FB08C6CWVNZ%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">Canon EOS R6 + 24-105mm lens: $4,999
While its big brother got all the attention, the R6 is quietly one of the year's best cameras. With pro performance, on par with the flagship <a href="https://www.digitalcameraworld.com/uk/reviews/canon-eos-1d-x-mark-iii-review" data-link-merchant="digitalcameraworld.com"" data-link-merchant="Amazon US"" target="_blank">Canon 1D X Mark III, it marries perfectly with the all-purpose 24-105mm f/4L lens. 

Sony A7S III: $3,498

<a href="https://target.georiot.com/Proxy.ashx?tsid=8430&GR_URL=https%3A%2F%2Famazon.com%2FSony-Full-frame-Interchangeable-Mirrorless-Camera%2Fdp%2FB08DP4NKGN%2F%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"" target="_blank" rel="nofollow">Sony A7S III: $3,498
We're surprised that the A7S III isn't in the second spot, let alone down at five! However, stock shortages mean that availability has been scarce. With its ISO-friendly 12MP sensor, 4K 120p and 16-bit RAW output, it's a video beast.

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James Artaius
Editor

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.