We've seen some seriously red-hot new camera releases recently, with Canon and Sony in particular trading blows to dominate the headlines, social media hype and especially the store checkouts.
In particular, the Canon EOS R5 (opens in new tab) has been going head-to-head with the Sony A7S III (opens in new tab) in most quarters, with Canon's 8K hybrid shooting powerhouse facing off against Sony's all-purpose video workhorse.
So, which of these two killer cameras is the most popular? Well, Amazon as we head into Amazon Prime Day 2020 (opens in new tab) in just over a week, the retail giant has rounded up the best-selling new cameras – and you'll be surprised at where these two bodies rank in the list.
With the sleeper Canon EOS R6 (opens in new tab) also in contention, not to mention the left field Sony A7C (opens in new tab), the list makes for very interesting reading. So without further ado, here are Amazon's five hottest new cameras…
1) Canon EOS R5
Canon EOS R5: $3,899 (opens in new tab)
It won't come as much surprise that the Canon EOS R5 – the camera of the moment, and perhaps the year – is in at number one. With a 45MP sensor, IBIS, and amazing 8K video and stills modes, this is a truly brilliant body.
2) Sony A7C
Sony A7C (silver) + 28-60mm lens: $2,098 (opens in new tab)
Amazingly, the second hottest camera isn't the A7S III, it's the Sony A7C – a 24.5MP full-frame camera squeezed into an APS-C-sized body. It comes with the neat 28-60mm lens – and, interestingly, silver is more popular than black!
3) Fujifilm X-T4
4) Canon EOS R6
5) Sony A7S III
Sony A7S III: $3,498 (opens in new tab)
We're surprised that the A7S III isn't in the second spot, let alone down at five! However, stock shortages mean that availability has been scarce. With its ISO-friendly 12MP sensor, 4K 120p and 16-bit RAW output, it's a video beast.
Canon EOS R5 review (opens in new tab)
Hands on: Sony A7C review (opens in new tab)
Fujifilm X-T4 review (opens in new tab)
Canon EOS R6 review (opens in new tab)
Sony A7S III review (opens in new tab)