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5 hottest new cameras according to Amazon

5 hottest new cameras according to Amazon
(Image credit: Amazon)

We've seen some seriously red-hot new camera releases recently, with Canon and Sony in particular trading blows to dominate the headlines, social media hype and especially the store checkouts.

In particular, the Canon EOS R5 (opens in new tab) has been going head-to-head with the Sony A7S III (opens in new tab) in most quarters, with Canon's 8K hybrid shooting powerhouse facing off against Sony's all-purpose video workhorse. 

So, which of these two killer cameras is the most popular? Well, Amazon as we head into Amazon Prime Day 2020 (opens in new tab) in just over a week, the retail giant has rounded up the best-selling new cameras – and you'll be surprised at where these two bodies rank in the list. 

With the sleeper Canon EOS R6 (opens in new tab) also in contention, not to mention the left field Sony A7C (opens in new tab), the list makes for very interesting reading. So without further ado, here are Amazon's five hottest new cameras…

1) Canon EOS R5

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Canon EOS R5: $3,899 (opens in new tab)
It won't come as much surprise that the Canon EOS R5 – the camera of the moment, and perhaps the year – is in at number one. With a 45MP sensor, IBIS, and amazing 8K video and stills modes, this is a truly brilliant body.

2) Sony A7C

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Sony A7C (silver) + 28-60mm lens: $2,098 (opens in new tab)
Amazingly, the second hottest camera isn't the A7S III, it's the Sony A7C – a 24.5MP full-frame camera squeezed into an APS-C-sized body. It comes with the neat 28-60mm lens – and, interestingly, silver is more popular than black!

3) Fujifilm X-T4

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Fujifilm X-T4 + XF16-80mm lens: $2,199 (opens in new tab)
The fantastic Fujifilm X-T4 (opens in new tab) proves that APS-C bodies can still hang in with the big boys, thanks to its 26.1MP sensor and in-body image stabilization. The XF16-80mm kit lens gives a versatile full-frame equivalent 24-120mm focal range. 

4) Canon EOS R6

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Canon EOS R6 + 24-105mm lens: $4,999 (opens in new tab)
While its big brother got all the attention, the R6 is quietly one of the year's best cameras. With pro performance, on par with the flagship Canon 1D X Mark III (opens in new tab), it marries perfectly with the all-purpose 24-105mm f/4L lens. 

5) Sony A7S III

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Sony A7S III: $3,498 (opens in new tab)
We're surprised that the A7S III isn't in the second spot, let alone down at five! However, stock shortages mean that availability has been scarce. With its ISO-friendly 12MP sensor, 4K 120p and 16-bit RAW output, it's a video beast.

Read more: 

Canon EOS R5 review (opens in new tab)
Hands on: Sony A7C review (opens in new tab)
Fujifilm X-T4 review (opens in new tab)
Canon EOS R6 review (opens in new tab)
Sony A7S III review (opens in new tab)

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The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.