10 things I'd like to see from Fujifilm in 2023

Fujifilm X-H2
Fujifilm's latest release, the Fujifilm X-H2 (Image credit: Fujifilm)

Fujifilm is on fire right now and is rapidly climbing the rankings to become one of the hottest camera brands to watch – particularly if you take its Instax instant cameras into account. Fujifilm had a fantastic 2022, even outpacing Nikon in sales.

Blockbuster releases included the new flagship Fujifilm X-H2 and Fujifilm H-2S cameras. With breathtaking speed and autofocus, they've already earned their place in our list of best mirrorless cameras.

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Gareth Bevan
Reviews Editor

Gareth is a photographer based in London, working as a freelance photographer and videographer for the past several years, having the privilege to shoot for some household names. With work focusing on fashion, portrait and lifestyle content creation, he has developed a range of skills covering everything from editorial shoots to social media videos. Outside of work, he has a personal passion for travel and nature photography, with a devotion to sustainability and environmental causes.