Fujifilm beats Nikon on sales thanks to Instax cameras

Fujifilm X-H2
(Image credit: Fujifilm)

Fujifilm has just published the results for the second quarter of the 2022 fiscal year. Thanks to the launch of its new flagship cameras, the X-H2 and X-H2S plus the latest Fujifilm Instax Square Link and Instax Mini Link 2, the company has beaten its fellow Japanese brand, Nikon, on revenue.

Between July 1 and September 30, 2022, Fujifilm recorded an impressive 23.7% year-on-year increase in revenue, and operating income increased by 2.1 times. Fujifilm Instax sales helped generate an impressive 119.1 billion yen which is 5 billion more than the revenue generated by Nikon’s entire Imagine Products Business (¥114.5 billion yen).

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.