I tried Fujifilm's Film Simulation Modes for the first time on the X-T5 – I'm hooked!

Fujifilm film simulation modes
(Image credit: Lauren Scott)

In an age where applying an image filter – on Instagram, or with presets in Lightroom and Photoshop – takes the touch of a button, Fujifilm’s Film Simulation Modes could easily be mistaken for more of the same. Just another quick effect to make your photos look retro, vintage, or “low-fi”.

Of course, there's nothing inherently wrong with using presets, but I think branding Fujifilm's Film Simulation modes as the same thing is to miss the years of heritage and color science that has gone into creating them. Because the Film Simulation modes are based on Fujifilm's most popular original analog films and they imitate the tones, contrast and colors. They actually are retro.

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Lauren Scott
Freelance contributor/former Managing Editor

Lauren is a writer, reviewer, and photographer with ten years of experience in the camera industry. She's the former Managing Editor of Digital Camera World, and previously served as Editor of Digital Photographer magazine, Technique editor for PhotoPlus: The Canon Magazine, and Deputy Editor of our sister publication, Digital Camera Magazine. An experienced journalist and freelance photographer, Lauren also has bylines at Tech Radar, Space.com, Canon Europe, PCGamesN, T3, Stuff, and British Airways' in-flight magazine (among others). When she's not testing gear for DCW, she's probably in the kitchen testing yet another new curry recipe or walking in the Cotswolds with her Flat-coated Retriever.