Fujifilm warns it will stop orders of X100V due to exceptional demand

Fujifilm X100V
(Image credit: Rod Lawton/Digital Camera World)

It’s been over two years since the Fujifilm X100V was released in February 2020 but the company is still struggling to keep up with demand. For such a small camera, it’s made a big impression and now there is such a backlog of orders the only way to cope is to stop accepting them entirely. 

The recent love for Fujifilm cameras has been overwhelming, not only have the latest Fujifilm X-H2 and Fujifilm X-H2S been a massive success, but prices of the X100 series have also skyrocketed due to a TikTok trend. The 4th generation 26.1MP camera is ideal for street photography but those in the market for one might have to settle for a used version as Adorama and B&H in the US and Uk retailers Wex Photo Video and Jessops are all showing 'coming soon' or 'awaiting stock'. 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.