Prices of Fujifilm X100 series camera skyrocket due to TikTok craze

fujifilm x100f
(Image credit: Fujifilm)

Unless you’ve used TikTok before, you might not be aware of how powerful it is as a selling tool. From beauty products to cleaning supplies or quirky gadgets that make life that little bit easier, thousands of people have suffered from “TikTok made me buy it” syndrome. And while most products are relatively cheap, the latest TikTok trend has seen prices of the Fujifilm X-100 skyrocket.

The Fujifilm X100 series started with the Fujifilm X-100 over 10 years ago and since then the X100S, X100T, X100F and X100V One of the reasons these fixed lens APS-C cameras are so popular is due to their size, portability and quality of images. Fujifilm is renowned for its stunning straight-out-of-camera JPEG so for TikTok creators who want to get content online as quickly as possible, don’t need to add an extra stage to the process.


♬ original sound - Grace Troutman

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.