Prices of Fujifilm X100 series camera skyrocket due to TikTok craze

fujifilm x100f
(Image credit: Fujifilm)

Unless you’ve used TikTok before, you might not be aware of how powerful it is as a selling tool. From beauty products to cleaning supplies or quirky gadgets that make life that little bit easier, thousands of people have suffered from “TikTok made me buy it” syndrome. And while most products are relatively cheap, the latest TikTok trend has seen prices of the Fujifilm X-100 skyrocket.

The Fujifilm X100 series started with the Fujifilm X-100 over 10 years ago and since then the X100S, X100T, X100F and X100V One of the reasons these fixed lens APS-C cameras are so popular is due to their size, portability and quality of images. Fujifilm is renowned for its stunning straight-out-of-camera JPEG so for TikTok creators who want to get content online as quickly as possible, don’t need to add an extra stage to the process.

• These are the best Fujifilm cameras from the x-mount mirrorless systems to the high-resolution medium format GFXs

In the last few days, prices for the Fujifilm X100 series cameras have shot up at an unbelievable rate. Take the OG Fujifilm X100 for example, when it was launched back in 2010, its original RRP was $1,199 yet now, more than 12 years later it’s back up at the $949 mark.  Similarly, just a few days ago, the X100V was going for almost double what its RRP was at an eyewatering, $2,397 according to Fuji Addict


♬ original sound - Grace Troutman

Luckily for people living in the UK and Europe, these soaring prices haven’t seemed to have affected the Fujifilm X-100 series; it’s very much a concentrated US trend. However, with money so tight for so many people at the moment, we can only hope the prices drop again soon. That begs the question, who on earth is going out and buying one of these cameras when you could buy the powerful Fujifilm X-H2S for less?! Ok, it is bigger and chunkier than the X100 but the JPEGs that come out of it are still beautiful and after all, that’s the main reason sales of the X100 series have spiked. 

Of course with TikTokers, looks are important and the X100 series is undoubtedly very pretty. Like most Fujifilm cameras they are modeled on traditional, 35mm SLR's which let's be honest, do look a lot nicer than most modern cameras do. This just goes to show how much power TikTok has - it's not just about dance videos and weird millennial crazes. 

Check out the best Fujifilm lenses and the best cameras for TikTok.

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.