You can now trade in any old camera for £100 off a new GoPro

Had your eye on a GoPro HERO7 Black but been put off by the cost? Well, here’s a chance to knock a chunk off that asking price – GoPro has rolled its trade-up programme out in the EU, meaning anyone in the UK can participate by sending in an old camera to get £100 off a GoPro HERO7 Black or the 360-degree GoPro Fusion.

Contrary to what you may be thinking, this doesn’t just apply to old GoPro cameras. GoPro will accept any old camera for its trade-up program, from any manufacturer, and it also doesn’t matter if the camera is “dented, dinged, destroyed” – the firm will still take it, and still give you the same £100 discount. 

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Jon Stapley

Jon spent years at IPC Media writing features, news, reviews and other photography content for publications such as Amateur Photographer and What Digital Camera in both print and digital form. With his additional experience for outlets like Photomonitor, this makes Jon one of our go-to specialists when it comes to all aspects of photography, from cameras and action cameras to lenses and memory cards, flash diffusers and triggers, batteries and memory cards, selfie sticks and gimbals, and much more besides.  

An NCTJ-qualified journalist, he has also contributed to Shortlist, The Skinny, ThreeWeeks Edinburgh, The Guardian, Trusted Reviews, CreativeBLOQ, and probably quite a few others I’ve forgotten.