The Fujifilm GFX 100s is officially here after weeks of rumors – and it looks amazing

Fujifilm GFX 100s
(Image credit: Fujifilm)

Fujifilm made medium format photography practical and affordable when it launched its GFX camera system back in 2017. The GFX 100 was another landmark camera, launched in 2019, doubling the resolution to 100MP and adding phase-detect autofocus and in-body stabilisation.

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Rod Lawton

Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at but also writes about photo-editing applications and techniques at