Canon's 45.4% market share is greater than Sony, Nikon and Fuji's combined

Canon's 45.4% market share is greater than Sony, Nikon and Fuji's combined
(Image credit: Nikkei Shimbun)

Canon is still the undisputed champion of the camera industry, with a huge 45.4% share of the global camera market – which is greater than the shares of Sony, Nikon and Fujifilm combined

While Canon owns almost half of the entire market, its nearest rival Sony has less than half its share with just 20.2%. Nikon comes in third, with 18.6% market share, with Fujifilm and Panasonic trailing behind with 4.7% each. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.