The Sony A7 V has sat at the top of several best-seller lists since its launch at the end of 2025. The latest list from Japan is no exception – but the second-place camera may come as a surprise, as the Sony A7 V is followed by the Fujifilm X-T30 III and the Sony A7C II.
Yodobashi, a camera retailer in Japan, recently shared the list of mirrorless bestsellers for the first half of April 2026. With a number of the biggest camera makers headquartered in Japan, the photo industry often looks to the region’s data for industry-wide hints.
Sony and Fujifilm dominate the top three
The Sony A7 V has sat at the top of the list for several retailers since its launch – including Japanese retailers Yodobashi and Map Camera, as well as B&H in the US. The full-frame mirrorless unsurprisingly leads the newest list from the retailer, hinting at the popularity of the camera that balances a full-frame 33MP sensor with blackout-free 30fps bursts and an AI processor for subject detection autofocus.
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The Fujifilm X-T30 III, which sits on the list bundled with a kit lens, is more of a surprise, as the budget mirrorless wasn’t on the top ten from the retailer’s previous list at all. Instead, Fujifilm’s most affordable, most compact mirrorless, the X-M5, has dropped off the top ten, and the X-T30 III has risen up to second place.
While not quite as compact or affordable as the X-M5, the X-T30 III still has a viewfinder and comes in at only a slightly higher price point than the X-M5. The X-T30 III feels like a minor refresh of the earlier X-T30 II, but a new processor powers several key changes, including better autofocus and video performance.
Fujifilm’s only other camera on the top ten list similarly has a compact design, but comes with a more high-end price and spec sheet. The Fujifilm X-E5, widely considered the mirrorless alternative to the popular X100VI compact camera, sits at ninth place in the bestseller rankings.
The third-place camera is no stranger to the top ten list. The Sony A7C II – which sits at number three with a zoom lens and number five body-only – was also on the previous list. The mix of Sony’s full-frame sensor with a more compact body style has the A7C II seeing fairly consistent sales, if the bestseller lists are any indication.
Canon's budget cameras are selling well along with the R6 Mark III
Budget cameras continue to sell well – the Canon EOS R10 with a kit lens sits in fourth place, with Canon’s R50 two-lens kit sitting at sixth place. Both are APS-C cameras with the exact same sensor, while the R50 is the smaller, more affordable option, and the R10 offers faster performance and better ergonomics.
Canon’s pro-grade full-frame EOS R6 Mark III sits in eighth place – but the mirrorless had previously dropped out of Yodobashi’s rankings for two and a half months. The full-frame R6 Mark II mixes 32.5MP still photos at 40 fps burst speeds with 7K open gate video, making it a highly capable hybrid for creators working across both stills and video.
Nikon's affordable low-light performers also make the list
Nikon slides in at seventh place for the Z5 II – a full-frame camera known for its low-light autofocus and 30 fps at an entry-level price. The Z5 II’s APS-C sibling, the Z50 II, sits in tenth place with the double zoom kit.
The complete list of the Yodobash best-selling mirrorless cameras for the first half of April 2026 includes:
- Sony A7 V
- Fujifilm X-M5 with XC 13-33mm kit lens
- Sony A7C II with 28-60mm kit lens
- Canon EOS R10 with 18-150 kit lens
- Sony A7C II
- Canon EOS R50 with 18-45mm and 55-210mm kit lenses
- Nikon Z5 II
- Canon EOS R6 Mark III
- Fujifilm X-E5 with 23mm kit lens
- Nikon Z50 II with 16-50mm and 50-250mm kit lenses
While sales trends in Japan don’t always translate to other regions, the list hints at some key trends, including advanced tech, smaller designs, and budget-friendly models. With the trends list covering only half a month, sales prices can also easily sway the rankings.
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