Fujifilm camera rumors 2020
Fujifilm had an incredibly busy year in 2019, improving and innovating across every one of its product lines.
Of course, the headline-getter was the 100-megapixel Fujifilm GFX 100 – a mirrorless medium format camera that redefines medium format photography, thanks to its in-body image stabilization and uncropped 4K video. It's big in every sense of the word, from its $10,000 price tag to its 600MB 16-bit TIFF files!
The company remained as experimental as ever with its updated Fujifilm X-Pro3, which aims to reinvent the shooting process with a "hidden LCD" screen that attempts to make chimping a thing of the past (even though some cameras are currently suffering an overexposure issue).
And it also expanded its market-dominating instax line with the Fujifilm instax Mini LiPlay – the smallest ever instant camera that's also a digital camera, a portable printer and a sound recorder to boot, making it among the best digital instant cameras around.
As for 2020, Fujifilm has wasted precisely zero time releasing new cameras! Already this year we've had the punching-above-its-weight Fujifilm X-T200, the almost Leica-beautiful Fujifilm X100V, the remarkable Fujifilm X-T4 with up to 6.5 stops of in-body image stabilization, as well as the all new instax Mini 11.
So does the company have any other tricks left up its sleeve? Possibly…
Fujifilm X-H2 – with 43MP sensor and 8K 12-bit?
The Fujifilm X-H1 previously held the distinction of being the flagship X-series camera. It was the manufacturer's first – and previously only – camera to feature in-body image stabilization, but that honor has now been extended to both the GFX 100 and X-T4, leaving Fujifilm's professional-oriented body with a killer SKU.
While the company has been infamously noncommittal about the future of the H line, a fascinating (if suspicious) new rumor could breathe new life into the product. A new 43MP Sony APS-C sensor has apparently been leaked, which is capable of 8K video with 12-bit output. We'll reserve judgement until something more concrete materializes but, if this is indeed the plan for the X-H2, Fujifilm could be onto a genuine winner.
No new GFX bodies this year
With the release of the mighty Fujifilm GFX 100 last year, it seems that the manufacturer will be allowing its medium format camera lineup to breath in 2020. When it comes to lenses, though, it's a different story.
Fujifilm showed us the Fujinon GF 80mm F1.7 R WR (the fastest autofocus medium format lens ever produced, with deliberately soft and creamy bokeh) and Fujinon GF 30mm F3.5 R WR, which should keep the appetites of GF users nicely whetted.
Still, while there are no new GFX cameras on the horizon this year, the upside is that there are currently some incredible deals on GFX kit – including an astonishing $1,000 / £1,000 off the Fujifilm GFX 50R!
The Fujifilm verdict
We don't expect any new medium format cameras from Fujifilm this year; rather, we think the company will gear its 2020 activity towards its X-mount APS-C offerings – and the year is already off to an exciting start.
And of course, while sales have started to tail off slightly, the instax line continues to do gangbusters business – especially on the back of licensed products like the Star Wars instax Mini 9. With cameras like the Polaroid OneStep2 Stranger Things edition proving ludicrously popular, we suspect that a few more tie-in products might be on the cards…