Skip to main content

Camera rumors in 2021: what cameras are coming, officially and otherwise!

Fuji rumors 2021

Fuji rumors

(Image credit: Fujifilm )

The Fuji rumors flow almost freely as those for Canon, as Fujifilm always has something in its pipelines – and given that those lines comprise the best medium format cameras, the best instant cameras and the best APS-C cameras, there's usually plenty to talk about!

Already this year we've seen two prominent Fuji rumors come true: the launch of the 100MP, 900g, $5,999 Fujifilm GFX 100S and the sleek, compact Fujifilm X-E4 – essentially a Fujifilm X100V with interchangeable lenses. We've also seen Fujifilm refresh the Instax line, with the retro chic of the Instax Mini 40 (whose style along may make it the best instant camera out there). 

So does the company have any other tricks left up its sleeve? Possibly…

Fujifilm GFX 50S II

Fujifilm GFX 100S

(Image credit: FCC)

The Fujifilm GFX 50S II will reportedly be launching in September, possibly featuring the addition of in-body image stabilization (IBIS) but retaining the 51.4MP sensor of the original Fujifilm GFX 50S

It appears that the camera will possess a very similar form factor to the compact new GFX 100S, offering users the option of an image stabilized 50MP or 100MP medium format camera, depending on their resolution requirements.

Fujifilm X-T30 II

This one seems way out of left field, but there are reports swirling that Fuji is set to release the Fujifilm X-T30 Mark II in September. While the original Fujifilm X-T30 is a great camera, though, it feels uncharacteristic for the manufacturer to release an upgrade rather than simply move onto the Fujifilm X-T40. 

That said, there is of course the GFX 50S II – so there is a precedent. However, don't expect the X-T30 II to feature the same kinds of upgrades as its medium format sibling; instead, we could possibly see Fujifilm change the position of some buttons and dials, update the AF software, include more film simulations and replace old components with new (perhaps to account for global shortages), just as Sony did with the Sony A7R IV A.

Other possible updates include upgrading the number of screen dots to run in line with the Fujifilm X-E4 and Fujifilm X-T4. We believe that the likelihood of this new camera coming with a fully articulated screen is minimal, as this upgrade would run more in line with the release of an X-T40. Instinct tells us that this is probably a minimal update to the original body, possibly even firmware only, as was the case wit the Canon EOS M50 Mark II

Fujifilm X-H2 – with 43MP sensor and 8K 12-bit?

The Fujifilm X-H1 previously held the distinction of being the flagship X-series camera. It was the manufacturer's first – and previously only – camera to feature in-body image stabilization, but that honor has now been extended to the Fujifilm GFX 100, 100S and Fujifilm X-T4

While the company has been infamously noncommittal about the future of the H line, a fascinating (if suspicious) new rumor could breathe new life into the product. A new 43MP Sony APS-C sensor has apparently been leaked, which is capable of 8K video with 12-bit output. We'll reserve judgement until something more concrete materializes but, if this is indeed the plan for the X-H2, Fujifilm could be onto a genuine winner. 

The Fujifilm verdict

This is already an exciting year for Fujifilm, with the APS-C X-E4, medium format GFX 100S and Instax Mini 40 providing a three-pronged attack on the industry. Fujifilm is doing an excellent job of updating its product line from top to bottom – and right now, it looks like the GFX 50S II and X-T30 II are next on the horizon. 

More camera rumors: Canon rumorsNikon rumorsSony rumorsOlympus rumorsPanasonic rumors • Sigma rumors

James Artaius

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera MagazinePhotoPlus: The Canon MagazineN-PhotoDigital Photographer and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show. An Olympus (Micro Four Thirds) and Canon (full frame) shooter, he has a wealth of knowledge on cameras of all makes – and a particular fondness for vintage lenses and film cameras.