Camera rumors in 2024: what cameras are coming, officially and otherwise!

Fujifilm rumors 2024

Fuji rumors

(Image credit: Fujifilm)

The Fujifilm rumors are as reliable as a Japanese train at this point, with plenty of water cooler talk proving to be prescient.

As was extensively rumored, the Fujifilm X100VI was launched just before CP+ 2024 and it is already threatening to be the most pre-ordered camera ever made – and the X100 series continues to breathe new life into the compact camera segment whose days were thought to be numbered by many.

With rumors that Fujifilm is set to unleash even more cameras this year – and with it being responsible for some of the best medium format cameras at one end and some of the best instant cameras at the other – what else is on the way from the creative powerhouse?

Fujifilm GFX 100S II

(Image credit: Future)

Many people assumed that the recent Fujifilm GFX 100 II had merged the GFX 100 and GFX 100S lines, but it appears that we'll be getting a successor to the company's sophomore 100MP camera after all. 

This would certainly make sense, as the original GFX 100S is discounted by $1,600 in the US and slashed by £1,000 in the UK, suggesting that Fujifilm is clearing stock ahead of an announcement. I have no idea what a 100S II could offer that isn't already covered by the 100 II – unless perhaps Fujifilm makes it the budget alternative, stripping away features like in-body stabilization to shave the price down. It will be interesting to see what happens this month!

Fujifilm X-T50

Traditionally Fujifilm has released "big brother, little brother" versions of its X-T line. We had the Fujifilm X-T1 and X-T10, the Fujifilm X-T2 and X-T20, the Fujifilm X-T3 and X-T30 (and X-T30 II)… but it all stopped with the Fujifilm X-T4

It's been over two years since we saw a new member of this family, but I think a smaller and slightly stripped-down version of the brilliant Fujifilm X-T5 – or potentially an X-T60 to accompany the new X-T6 – would be very warmly welcomed by the market. 

Instax Mini 99

Instax Mini 90

(Image credit: Fujifilm)

We've waited 10 years, but it's being reported that Fujifilm is finally going to update its Instax Mini 90. And given that it's such an old camera now, perhaps there's some irony in the rumors that its new features will actually make it feel even older

It's being suggested that the Instax Mini 99 will feature a host of filter effects, offering things like light leaks and washed-out green and red hues – as if the images had been shot on a plastic fantastic Lomo camera. Which seems at odds with the pristine print quality that Instax is known for, but would certainly be a new wrinkle for the brand.

No more entry level cameras (X-Txxx and X-Ex)?

There is conflicting chatter on the future of Fujifilm's entry-level cameras – mainly because there is conflicting ideology withing the industry as a whole on the future of entry-level cameras. Indeed, it is increasingly accepted that traditional entry-level cameras are an endangered species because vlogging cameras are the new entry-level cameras

So what, then, of successors to the Fujifilm X-T200 and Fujifilm X-E4? It depends who you listen to. 

Japanese execs told DP Review that "We haven’t lost focus on any of our existing range, so we’re always thinking about what will be next for us," when asked about the X-E series. However, a French exec told Phototrend that, "If we have decided to stop entry-level products such as X-T200 or X-E4, it is because it is not promising as a market."

Reading between the lines, it does feel as if these lines' days may be numbered. (It has long been rumored that these two camera lines had been outsourced to manufacturer Xacti, and weren't produced by Fujifilm anyway.)

Fujifilm X-Pro4

fujifilm x-pro3

(Image credit: Digital Camera World)

With no sign of the Fujifilm X-Pro4 on the horizon, and rumors that the manufacturer has stopped production of the Fujifilm X-Pro3, could this be the end of the line for the beloved rangefinder series? 

Fujifilm wanted the X-Pro3 to be a camera that made you “rely more on your instincts” so, in a bold move, it removed the standard rear screen for a 'hidden' one that you had to flip out. Needless to say, not everyone loved this change. And although there has been no official announcement from Fujifilm, the X-Pro3 has been listed as discontinued by a number of retailers. And with the X-T5 and X-H2 being such phenomenal cameras, is there still demand for the quirky X-Pro line? 

Instax Wide 400

Instax Wide 300

(Image credit: Fujifilm)

While Fujifilm has constantly updated its Instax Mini line, its (literally) bigger brother has barely received any attention at all. The Instax Wide 300 was launched back in 2015 and, aside from a Toffee-colored paintjob (above) released in 2020, there hasn't been a new Wide camera in well over half a decade.

However, the launch of the Instax Link Wide printer shows that Fujifilm is taking a renewed interest in the line. Could a new Instax Wide be on the horizon? It certainly makes sense.

The Fujifilm verdict

Fujifilm spent last year shoring up three of its four corners: GFX, APS-C and Instax. We thoroughly expect that the X100 series will be the next point of focus!

More camera rumors: Canon rumorsNikon rumorsSony rumorsOlympus rumorsPanasonic rumors • Sigma rumorsHasselblad rumorsLeica rumors • Ricoh rumors

James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.