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Camera rumors in 2021: what cameras are coming, officially and otherwise!

Fuji rumors 2021

Fuji rumors

(Image credit: Fujifilm )

The Fuji rumors flow almost freely as those for Canon, as Fujifilm always has something in its pipelines – and given that those lines comprise the best medium format cameras, the best instant cameras and the best APS-C cameras, there's usually plenty to talk about!

Already this year we've seen two prominent Fuji rumors come true: the launch of the 100MP, 900g, $5,999 Fujifilm GFX 100S and the sleek, compact Fujifilm X-E4 – essentially a Fujifilm X100V with interchangeable lenses. We've also seen Fujifilm refresh the Instax line, with the retro chic of the Instax Mini 40 (whose style along may make it the best instant camera out there). 

So does the company have any other tricks left up its sleeve? Possibly…

Fujifilm X-H2 – with 43MP sensor and 8K 12-bit?

The Fujifilm X-H1 previously held the distinction of being the flagship X-series camera. It was the manufacturer's first – and previously only – camera to feature in-body image stabilization, but that honor has now been extended to the Fujifilm GFX 100, 100S and Fujifilm X-T4

While the company has been infamously noncommittal about the future of the H line, a fascinating (if suspicious) new rumor could breathe new life into the product. A new 43MP Sony APS-C sensor has apparently been leaked, which is capable of 8K video with 12-bit output. We'll reserve judgement until something more concrete materializes but, if this is indeed the plan for the X-H2, Fujifilm could be onto a genuine winner. 

The Fujifilm verdict

This is already an exciting year for Fujifilm, with the APS-C X-E4, medium format GFX 100S and Instax Mini 40 providing a three-pronged attack on the industry. Fujifilm is doing an excellent job of updating its product line from top to bottom – and right now, it looks like the X-H2 is probably the next thing on the horizon. 

More camera rumors: Canon rumorsNikon rumorsSony rumorsOlympus rumorsPanasonic rumors • Sigma rumors