Camera rumors in 2023: what cameras are coming, officially and otherwise!

Fujifilm rumors 2023

Fuji rumors

(Image credit: Fujifilm )

The Fuji rumors flow almost freely as those for Canon, as Fujifilm always has something in its pipelines – and given that those lines comprise the best medium format cameras (opens in new tab), the best instant cameras (opens in new tab) and the best APS-C cameras, there's usually plenty to talk about!

Fujifilm raised the bar in 2023 with the release of the Fujifilm X-H2S (opens in new tab), and particularly the Fujifilm X-H2 (opens in new tab) and Fujifilm X-T5 (opens in new tab) – with the latter two setting a new APS-C benchmark with their 40.2MP sensors.

Unexpectedly TikTok breathed new life into the Fujifilm X100 (opens in new tab) line, and accordingly drove prices way up, so could Fujifilm have more unexpected surprises in store? 

Fujifilm X-Pro4

fujifilm x-pro3

(Image credit: Digital Camera World)

With no sign of the Fujifilm X-Pro4 on the horizon, and rumors that the manufacturer has stopped production of the Fujifilm X-Pro3 (opens in new tab), could this be the end of the line for the beloved rangefinder series? 

Fujifilm wanted the X-Pro3 to be a camera that made you “rely more on your instincts” so, in a bold move, it removed the standard rear screen for a 'hidden' one that you had to flip out. Needless to say, not everyone loved this change. And although there has been no official announcement from Fujifilm, the X-Pro3 has been listed as discontinued by a number of retailers. And with the X-T5 and X-H2 being such phenomenal cameras, is there still demand for the quirky X-Pro line? 

Instax Wide 400

Instax Wide 300

(Image credit: Fujifilm)

While Fujifilm has constantly updated its Instax Mini line, its (literally) bigger brother has barely received any attention at all. The Instax Wide 300 was launched back in 2015 and, aside from a Toffee-colored paintjob (above) released in 2020, there hasn't been a new Wide camera in well over half a decade.

However, the launch of the Instax Link Wide (opens in new tab) printer in 2021 along with new black-bordered film shows that Fujifilm is taking a renewed interest in the line. Could a new Instax Wide be on the horizon this year? It certainly makes sense.

No more compacts

In a report (opens in new tab) by Nikkei, Fujifilm confirmed that it would be mothballing its FinePix line of compact cameras (joining Nikon in abandoning the category). 

However, its X100 series (such as the Fujifilm X100V) will continue – not that people really consider these to be compact cameras, though the line did start as part of the FinePix range. And with the X100 having a resurgence thanks to TikTok (opens in new tab) (and prices surging in turn), it's a very wise move to keep the line alive!

The Fujifilm verdict

With Fujifilm having meaningfully expanded the medium format GFX line in 2021, and 2022 being all about the fifth generation of X-mount cameras, we're intrigued to see what 2023 holds in store.

More camera rumors: Canon rumorsNikon rumorsSony rumorsOlympus rumorsPanasonic rumors • Sigma rumorsHasselblad rumors

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The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.

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