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Camera rumors in 2022: what cameras are coming, officially and otherwise!

Fuji rumors 2022

Fuji rumors

(Image credit: Fujifilm )

The Fuji rumors flow almost freely as those for Canon, as Fujifilm always has something in its pipelines – and given that those lines comprise the best medium format cameras, the best instant cameras and the best APS-C cameras, there's usually plenty to talk about!

Last year we saw two prominent Fuji rumors realized: the launch of the sleek, image stabilized Fujifilm GFX 50S II (inspired by the Fujifilm GFX 100S) and the refreshed Fujifilm X-T30 II

Fujifilm also refreshed the Instax line with the hybrid retro charm of the Instax Mini Evo (the line's new flagship) and a new instant printer, the Instax Link Wide

So does the company have any other tricks left up its sleeve? Possibly…

Fujifilm X-H2

The Fujifilm X-H1 previously held the distinction of being the flagship X-series camera. It was the manufacturer's first – and previously only – camera to feature in-body image stabilization, but that honor has now been extended to the Fujifilm GFX 100, 100S, 50S II and Fujifilm X-T4

While the company has been infamously noncommittal about the future of the H line, fascinating rumors look like new life could be breathed into the product. Among them, a new 43MP Sony APS-C sensor has been leaked, which is capable of 8K video with 12-bit output. And the rumor mill insists that there will be not one, but two different versions of the X-H2. At the same time, the latest news in 2022 is that one of the X-H2s will have a new 26MP sensor – and it certainly seems reasonable that there might be a hi-res and low-res version of the new flagship. 

It's not just smoke without fire, either. At the X-Summit in September 2021, the manufacturer announced that: "In 2022, which is the tenth anniversary of X-System, not only are we preparing new lenses, but we will introduce the next generation devices and a flagship camera… A bit of a hint would be stacked BSI CMOS sensor with X-Trans filter array. We can’t wait to share more information about the exciting cameras for next year." 

Fujifilm has announced a new X-Summit in May where the fifth generation of X-mount cameras will be revealed, and it certainly feels like the X-H2 will finally appear. 

Instax Wide 400

Instax Wide 300

(Image credit: Fujifilm)

While Fujifilm has constantly updated its Instax Mini line, its (literally) bigger brother has barely received any attention at all. The Instax Wide 300 was launched back in 2015 and, aside from a Toffee-colored paintjob (above) released in 2020, there hasn't been a new Wide camera in well over half a decade.

However, the launch of the Instax Link Wide printer in 2021 along with new black-bordered film shows that Fujifilm is taking a renewed interest in the line. Could a new Instax Wide be on the horizon this year? It certainly makes sense.

The Fujifilm verdict

With Fujifilm having meaningfully expanded the medium format GFX line last year, while only giving its APS-C X cameras a light refresh, this year is all about the fifth generation of X-mount cameras – namely, the long-awaited X-H2. We also wouldn't be at all surprised to see a similarly long-awaited new Instax Wide camera appearing. 

More camera rumors: Canon rumorsNikon rumorsSony rumorsOlympus rumorsPanasonic rumors • Sigma rumorsHasselblad rumors

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The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.