Camera rumors in 2025: what cameras are coming, officially and otherwise!

Fujifilm rumors 2025

The Fujifilm rumors are as reliable as a Japanese train at this point, with plenty of water cooler talk proving to be prescient.

As was extensively rumored, the Fujifilm GFX100RF launched as the most audacious "compact" camera on the market – but that title was quickly usurped by the Fujifilm X Half, being the world's first digital half-frame camera and offering a "Film Camera Mode" inspired by the likes of the Camp Snap and Flashback One35.

With rumors that Fujifilm will unleash even more cameras this year, what else is on the way from the creative powerhouse?

Fujifilm X-Pro4

Fujifilm has confirmed that a successor to the Fujifilm X-Pro3 is in development, but precious little else is known about the former flagship camera other than the "high expectations" from both the company and consumers.

So what could a Fujifilm X-Pro4 look like? Well, first of all, I wouldn't bank on it necessarily being called that. As we've seen with the Fujifilm X-T50, it's possible that the company will leapfrog the nomenclature in order to bring it line with the current lineup – so we could actually be looking at a Fujifilm X-Pro5. Indeed, if doesn't appear until the cycle that includes the X-T60 and X-T6, it could even be an X-Pro6.

There has been speculation that, with the release of the Leica M EV1 (which ditched the optical finder), the new X-Pro might also go all-digital. But I expect the signature hybrid viewfinder to stay, along with the "hidden" rear screen – as that's something that will help differentiate this camera from the increasingly crowded X system product line.

I personally think that Fujifilm will keep the smaller secondary "film sim panel" on the back, in similar fashion to the X Half – and it wouldn't at all surprise me if it adopts some of that camera's other features. Maybe not the film lever, but Film Camera Mode seems like an obvious one.

With some of the criticism being thrown at the X Half, I wonder if a similar concept but with an APS-C sensor and full-fat features (like RAWs, burst shooting and 4K) would make the X-Pro5 the camera that many ultimately wanted the X Half to be.

Fujifilm X-T500 / X-A50 / X-A8

While Fujifilm seemed to back away from the beginner cameras segment in recent years, the success of the X-M5 and the addition of the X-T30 III to the lineup suggests that it hasn't entirely turned its back on entry-level models – and there has been some chatter that a more focused attempt to cater to the market might be on the cards.

Fujifilm has no shortage of suitable candidates that it could resurrect, though it feels like the X-T200, X-A20 and X-A7 would make the most sense to see a successor. The latter might be the best option as, while they all experience a degree of overlap with the X-T30 and X-M5, the X-A7 felt more playful and fun (I was a huge fan of the mint green colorway!), which made it feel quite distinct.

Fujifilm XF2 / XQ3

Fujifilm is already king of the compact camera market, thanks to the success of the X100 series. However, it's a distinctly premium proposition – and as we've seen with Canon (via the Elph 360 / Ixus 285) and Panasonic (with the TZ99 / ZS99), the other brands are very much attacking the affordable compact market currently dominated by Kodak.

While the Fujifilm X-Half was a leftfield play for the compact market, there have been persistent calls for Fujifilm to resurrect one of its point-and-shoot cameras with a zoom lens.

Personally I'd love to see a successor to the beautiful Fujifilm XF1 (above), but the Fujifilm XQ2 would also be a great call – both had a 12MP 2/3-inch sensor with a useful 25-100mm lens, so would make perfect pocket complements to an X-Series camera.

No Fujifilm film camera?

Despite film cameras experiencing a renaissance so great that many of the iconic brands – from Pentax to Rollei to Kodak – are all back in the game, Fujifilm has no plans to launch a new film camera of its own.

"For now, I don't think a new film camera is on the agenda," Franck Bernard, director of Fujifilm France's photo division, told Phototrend. He went on to suggest that the current boom may not quite be what everyone thinks.

"I would, however, qualify the idea of ​​a 'return to film'. As a film manufacturer, we have access to market data and know whether this is really a large-scale phenomenon. It is true that there is a real craze for film, particularly among young people, who are looking to understand and learn.

"However, we also see its limits. We know exactly what we are offering: disposable cameras, films… There is indeed a return to film, but its importance should be put into perspective."

Fujifilm in the UK left the door slightly more open, telling Amateur Photographer "to never say never…" but added the same asterisk: "However, any business needs to analyze the prospects for a long-term opportunity over a short-term fad."

So, there you have it: a company that used to make film cameras, and still makes film, will probably not be making a new film camera.

More camera rumors: Canon rumors • Nikon rumors • Sony rumors • Olympus rumors • Panasonic rumors • Hasselblad rumors • Leica rumors • Ricoh & Pentax rumors • GoPro rumors