Latest about Hasselblad
Camera rumors in 2026: what cameras are coming, officially and otherwise!
CAMERA RUMORS The camera rumors are flying thick and fast! Here are the most credible rumblings and reports about what's coming next
This US$4,599 fast zoom lens is Japan's new No.1 best-seller
UPDATED The world's fastest medium format zoom is Japan's new best-seller – outperforming some of photography's biggest flagship telephoto lenses
Surprise No.1 shift as "finest stills camera ever made" overtakes Sony A7 V in Japan's best-selling sales chart
NEWS After 84 years of Hasselblad, its 100MP flagship is setting new standards – now reclaiming the top position after previously missing the rankings
The best camera for filmmaking
Buying Guide The best 4K camera for filmmaking will deliver high-quality video content, offer image stabilization and a range of codecs
"Probably the best 70-200mm zoom in the world" successor just became the #1 selling lens in Japan – it's improved in almost every way
NEWS This lens builds on what was already considered one of the best telephoto zooms ever made – and now it tops the latest sales rankings in Japan
Sony A7 V overtaken by 3-year-old full-frame mirrorless – here's Japan's 'new' best-selling camera
NEWS The Sony A7 V is no longer Japan's best-selling camera, after a 2023 camera release reclaimed the top spot in the latest sales rankings
Best Hasselblad lenses: the best lens for Hasselblad X1D, X2D, and 907X
BUYING GUIDE Looking for the best Hasselblad lens to pair with your X system camera? Macro, zoom, portrait, ultra-wide – they're all here
Hasselblad finally reveals Masters finalists – a breathtaking celebration of global excellence in photography
NEWS As one of the world’s most prestigious professional photography competitions, the Hasselblad Masters showcases 70 finalists with standout, high-impact imagery
