Latest about Hasselblad
Camera rumors in 2025: what cameras are coming, officially and otherwise!
CAMERA RUMORS The camera rumors are flying thick and fast! Here are the most credible rumblings and reports about what's coming next
These three new lenses are oddballs, but they’re outselling traditional optics in Japan as a 25-200mm zoom, 1.4x macro, and an unusually affordable f/1.2 lens top sales charts
TRENDS The list of best-selling lenses in Japan is topped by three new lenses that have unusual features
Your photographs can inspire millions: Enter the Hasselblad Masters 2026 competition for free (shot on ANY camera, digital or film)
COMPETITION From portraits to architecture to landscapes and more – share your vision and join Hasselblad’s legacy of photographic excellence
Wanna know how Leica and Hasselblad escaped the digital death spiral that killed off Rollei?
HISTORY Why money and vision, not just heritage, determine a camera brand's survival
"The sexiest camera ever made" is currently $800 off!
DEAL Hasselblad's stunningly beautiful modular medium format camera has received a suitably handsome discount!
Unheard-Of discount as Hasselblad X2D 100C bundle is now $7,369 in the Black Friday Sale
Deal A Rare Hasselblad Price Cut: Save $1,730 on the X2D 100C + 75mm Lens
"The finest stills camera ever made" tops Japanese sales charts – and it's the first medium format camera with true end-to-end HDR color
NEWS The 100MP Hasselblad X2D II 100C is a masterpiece of a camera – and despite its hefty price tag, it dominates the sales charts
This 100MP HDR camera wins big: Could the Hasselblad X2D II be the finest medium format camera ever?
NEWS The Hasselblad X2D II 100C is a powerhouse redefining precision, stabilization, and autofocus technology – and has now received a prestigious Technology Award
