Camera rumors in 2026: what cameras are coming, officially and otherwise!

Hasselblad rumors 2026

Hasselblad had a banner year in 2025, thanks largely to the stellar Hasselblad X2D II 100C – and the even more stellar reaction to it. This camera became the darling of social media and YouTube, and has been in hot demand – even repeatedly topping the sales charts in Japan, something that I've never seen before!

Adjacent to the Hasselblad talk, of course, are the on-again off-again rumors about a mirrorless camera from DJI – Hassy's parent company. This has taken the form of everything from a DJI medium format camera (which would seem like the craziest form of cannibalization to me) to an L-Mount DJI mirrorless camera (the far more likely option).

Given that DJI drones are now banned in the US, it's entirely possible that the company will look to push further into the photographic realm. So it will be interesting to see what this means for Hasselblad… particularly given that DJI's reason for pumping so much money into it was to boost the performance and prestige of its aerial photography.

Hasselblad CFV 100C II

With the X2D II now here, there are already rumblings that Hasselblad is set to update its CFV 100C digital back. This would, on paper, incorporate the new features of the X2D II, such as increased phase detect autofocus points, new subject detection algorithms and increased dynamic range.

Would it also include the new LiDAR technology, though? that would require a retooling of the current Hasselblad 907X "camera" to add a LiDAR window.

It seems more likely that the company would keep the two product lines distinct, with the 907X / CFV being a studio-oriented system (given its lack of stabilization, and likely lack of LiDAR) with the X2D II effectively being the field camera.

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