Camera rumors in 2022: what cameras are coming, officially and otherwise!

Sony rumors 2022

(Image credit: James Artaius / Digital Camera World)

The only real camera launches from Sony in 2021 were pretty big deals, to be fair. First, there was the vlogging-oriented Sony ZV-E10 (opens in new tab), which quickly became one of the 10 best-selling cameras in Japan (opens in new tab)

Then there was the looooong awaited Sony A7 IV (opens in new tab), the latest in the manufacturer's line of everyman, Swiss Army Knife cameras that cannily manage to be most things to most people.    

With its main product offerings updated, the Sony Rumors aren't flowing quite as freely as they have in recent times, but there are still some fascinating rumblings…

In 2022 of course, we've the beginner vlogging camera, the Sony ZV-1F (opens in new tab), quickly followed by a camera that couldn't be more opposite – the fantastically specced, megapixeled, advanced Sony A7R V (opens in new tab)!

Sony ZV-1 II

The Sony verdict

What we think: If the rumors are true about the A7R V, this could cause a seismic shift in the industry. And with content creation having exploded even further over the past couple of years, thanks to the global pandemic, further innovating the new ZV-1 line to appease young vloggers seems like a very open goal. 

More camera rumors: Canon rumorsNikon rumorsFuji rumorsOlympus rumorsPanasonic rumors • Sigma rumorsHasselblad rumors

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The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.

With contributions from