Camera rumors in 2023: what cameras are coming, officially and otherwise!

Sony rumors 2023

(Image credit: James Artaius / Digital Camera World)

There are far fewer Sony rumors doing the rounds right now, thanks to the manufacturer releasing a veritable potpourri of cameras in 2022 that spanned the entire range. 

There was the resolution-focused Sony A7R V (opens in new tab), the vlogging-focused Sony ZV-1F (opens in new tab), the cinema-focused Sony FX30 (opens in new tab) and the brilliant cinema-focused PTZ camera, the Sony FR7 (opens in new tab)

So there isn't a huge amount to speculate about at present – 

Sony A9 III

(Image credit: James Artaius / Digital Camera World)

The Sony A9 II was previously the company's flagship professional camera (opens in new tab) – until the godly Sony A1 came along and set new standards for pro sports cameras (opens in new tab). So where does that leave the A9 line? 

One line of thought is that, where the A1 delivers both ridiculous resolution and serious speed, the Sony A9 III might double down on speed – catering to true sports and news photographers for whom hyper-resolution is actually an impediment to their work.

Could we also see such a camera that finally features a professional form factor? The A9 II and A1 are both very compact, which makes them a terrible match for giant unwieldy professional lenses. Pro shooters would certainly welcome a Sony A9 III with a traditional chassis featuring integrated vertical grip and better battery capacity (like the Canon EOS R3 (opens in new tab) and Nikon Z9 (opens in new tab)). 

Sony ZV-1 II

(Image credit: Sony)

In 2020, Sony quietly birthed a new product line with the introduction of the vlogging-oriented Sony ZV-1 (opens in new tab) , with a fixed 24-70mm zoom lens and 20.1MP sensor. Since then it has built out the series with the interchangeable lens, 24.2MP Sony ZV-E10 (opens in new tab) and the fixed 20mm, 20.1MP Sony ZV-1F (opens in new tab).

So where does that leave future iterations of the original model? We wouldn't be surprised to see a Sony ZV-1 II featuring a denser 24MP sensor, and we sincerely hope to see better stabilization – which was pretty horrid on the original camera.

The Sony verdict

What we think: With the A7, A7S and A7R series all receiving recent updates, the A9 line seems to be the next one due a refresh. And the ZV-1 might also be ripe for replacement, as vlogging cameras continues to be one of the rare growth areas for the camera industry.

More camera rumors: Canon rumorsNikon rumorsFuji rumorsOlympus rumorsPanasonic rumors • Sigma rumorsHasselblad rumors

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show (opens in new tab). He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.