Camera rumors in 2024: what cameras are coming, officially and otherwise!

Sony rumors 2024

(Image credit: James Artaius)

The Sony rumors are flying thick and fast. Even though the launch of the new flagship Sony A9 III has squashed some of the most recent chatter, it has ignited all new rumors in other departments!

There's also a lot of movement in the world of vlogging cameras, which is increasingly the noisiest area of the industry. And with the company doubling down on this category, the Sony rumors are super strong when it comes to content creation.

Sony A1 II

(Image credit: YouTube: Tony & Chelsea Northrup)

With the original Sony A1 having been launched at the start of 2021, we're not realistically looking at a replacement until 2025 – which probably means an announcement late next year at the earliest. That hasn't, however, stopped the early rumors surfacing… thanks mostly to the launch of the A9 II. 

With the flagship sports camera featuring the debut of Sony's full-frame global shutter sensor, there is already chatter (and rightly so) that the Sony A1 II will likewise feature a global shutter. However, where the speed-oriented A9 II restricted resolution to 24.6MP, the A1 II is tipped to feature the same pixel-oriented sensor in the 50MP range. 

Sony A7S IV

(Image credit: Sony)

The Sony A7S III was launched back in October 2020, meaning that the video-centric Alpha camera is long overdue a refresh (though arguably it's already had at least three, in the guide of the Sony FX3, Sony FX6 and Sony ZV-E1, all of which have the same sensor and all but the latter have much the same features).

Good thing, then, that the long-awaited successor is currently rumored to release in 2024 – apparently later in the year, which would seem to sync nicely with the October launch of its predecessor. 

Some extremely salt-worthy rumors have been whispered, including the omission of 8K (which would be unusual for Sony's video flagship) and the debut of a new dual-layer sensor. Could the latter point actually be referring to a global shutter sensor, as seen in the A9II? Most recently I've heard that it could feature a new 40MP sensor, giving it a massive resolution jump on its predecessor. 

On the other hand…

Sony FX3 II… maybe instead of an A7S IV?

It's long been rumored that another FX camera is on the way, and the current chat is that it's going to be the FX3 II. However, what's really interesting is the suggestion that we might actually get an FX3 II instead of an A7S IV rather than in addition to it.

Whether both cameras make it to market or not, it's very plausible that they share the same architecture – given that the FX3 and FX6 were in many ways rebodied A7S IIIs. Whether Sony decides to keep the A7S series alive or merge it with the content-come-cinema halfway house of the FX3 line will be very interesting. 

Sony A7 V

While little is known about the successor to 2021's Sony A7 IV, it is rumored that the A7 V will be announced at the end of this year. And there has been chatter from multiple sources that it could feature a 49MP sensor, which would certainly be a big leap from the 33MP of its predecessor – and big enough to tread on the toes of the 45MP Canon EOS R5 and Nikon Z8, but not enough to topple the resolution throne of the 61MP Sony A7R V

More ZV cameras

Sony ZV-E1

(Image credit: Sony)

Eyebrows were raised when it was revealed that 48% of Sony's sales come now from vlogging cameras, but that explains why the company dropped five successive ZV cameras (known as Vlogcam in Japan) in such short order. And it also tells you what to expect from the company, as vlogging cameras are responsible for the post-pandemic recovery of the industry, being the only sector that's actually experiencing growth.

Thus, more Sony ZV cameras are coming. Given its wild popularity, a successor to the Sony ZV-E10 seems a likely first candidate – and I've already heard rumblings that the ZV-E10 II will have a 26MP sensor (likely the same as the A6700 and upcoming A6200), giving it a very slight bump from the 24.2MP of its predecessor.

Check out the current range in our Sony ZV-1 vs ZV-1F vs ZV-E10 vs ZV-E1 comparison.

Sony A6200

Expected to arrive in the summer, the Sony A6200 is said to possess the same excellent 26MP image sensor as the Sony A6700 – which is also apparently finding its way into the ZV-10 II (above). 

My question is, does Sony – or the consumer, for that matter – really want or need both cameras? 

New Sony RX1

Sony RX1R II compact camera

(Image credit: Sony)

If you've been waiting for an affordable alternative to the Leica Q3, you might be in luck. Sony Rumors has speculated that we could see Sony resurrect its full-frame compact camera line, with a new RX1 – which would be the first since 2016's RX1R II. 

Compact cameras have been seeing a resurgence of late, thanks to the likes of the Q3 and Fujifilm X100V, so it would be interesting to see what Sony brings to the party.

The Sony verdict

What we think: This year being an Olympic year, Sony's top priority will be getting enough A9 IIIs out of the door – and it looks like they'll be flanked by plenty of video-oriented cameras in the form of new A7S, FX and ZV models.

More camera rumors: Canon rumorsNikon rumorsFuji rumorsOlympus rumorsPanasonic rumors • Sigma rumorsHasselblad rumorsLeica rumors • Ricoh rumors

James Artaius
Editor

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.