Sony camera rumors
While Canon and Nikon tried to pull the rug out from under Sony, by entering the full-frame mirrorless fray, Sony has fought back handily – it has now dethroned Canon in terms of full-frame market share in Japan, even though Canon has the advantage of combined sales for both DSLR and mirrorless cameras.
After starting the year by releasing the content creating compact powerhouse Sony A6400, the company went nuclear on all the pretenders to its full-frame mirrorless throne – and the medium format throne, for that matter – by announcing the 61MP Sony A7R IV.
On top of that, it also unveiled its latest camera phone, the Sony Xperia 1, that finally packs some of the technology of its Alpha cameras to deliver fantastic stills and video shooting.
Now that it has brought its powerhouse professional camera, the Sony A9 II, to market, what's in store for 2020?
Sony A7S III
The Sony A7S II has spent the last two-and-a-half years as one of the most appealing mirrorless choices for the professional videographer, and while its spec sheet holds up well next to more recent releases, it's possible Sony will incorporate some of the goodies from the A9, A7R III and A7 III in a potential replacement.
That potential replacement was apparently spotted in the wild, as a photo of the Sony A7S III has been circulated online – and reveals a much thicker body (likely to accommodate an air vent for the increased video capabilities) as well as an apparent lack of articulating screen.
Details on specs are very thin on the ground, though it has been posited that the camera will record 4K video up to 120 frames per second – but it seems that the A7S III will not support 8K video. We can't wait to find out more… and if the camera is indeed being tested in the field, we shouldn't have long to wait!
Another rumor that makes some sort of sense is for Sony to produce a low-cost full-frame mirrorless model. Sony kind of already does do this, as the original first-generation A7 is still available, and often at a heavily discounted price that makes it seriously tempting for anyone who fancies trying full-frame without making a huge investment.
But it is just possible that Sony build a budget from the ground up – to challenge low-cost full-frame DSLRs, not to mention the Canon EOS RP and (potentially) the Nikon Z5 head-on.
Sony doesn't just make full-frame mirrorless cameras – its smaller format APS-C sensor models are very much alive and kicking. The Sony A6000, Sony A6300, and Sony A6500 are, in fact, still selling strong. And the new A6400 came out in February of this year. But we are still expecting a new flagship model in this range of non-full-frame mirrorless cameras...
The new powerhouse in the range is rumored to be called the A7000, or possibly the A6700. We think Sony already has all the technology and know-how to produce a truly credible APS-C alternative to Fujifilm's X-mount range, and we already have an idea what the Sony A7000 might look like.
With two new cameras rumored to appear before the end of August, it's possible that we could be seeing the Sony A7000 sooner than you may think...
The Sony verdict
What we think: While Sony will be hard pressed to drop a bigger bombshell than the A7R IV, the arrival of a Sony A7S III would be a pretty huge deal for the videographers out there. If Sony can pull a similar rabbit out of its hat – whether that's 4K 120fps or full 8K video – as the 61MP magic trick it did with the A7R IV, 2020 could be a very exciting year indeed.