Sony camera rumors
Sony broke from its A7-series convention in 2017 by kickstarting a new A9 series. Thanks to its advanced and densely saturated autofocus system, fast frame rates and blackout-free electronic viewfinder, the A9 has gone on to become perhaps the most lauded mirrorless camera in recent times. This year it is due to get two significant firmware updates that are set to supercharge is autofocus performance.
It then went on to announce the first third-generation A7 model, the A7R III, before unveiling the A7 III in February last. This makes its next move – at least within its full-frame A7 line – fairly easy to predict.
More recently Sony has added the A6400 – an interesting new addition to the APS-C sensored Alpha family.
Read more: Sony A7R III review
Sony A7S III
The A7S II has spent the last two-and-a-half years as one of the most appealing mirrorless choices for the professional videographer, and while its spec sheet holds up well next to more recent releases, it's possible Sony will incorporate some of the goodies from the A9, A7R III and A7 III in a potential replacement.
These include a joystick around the back for moving the focusing point, as well as a battery with more juice than before. This should be in addition to a revised sensor too, potentially one with a different architecture to the one inside the A7S II.
As a video-centric model, it wouldn't be a surprise to see video specs fleshed out too, perhaps with a greater choice of frame rates or output options. See what we think a new Sony A7S III could include in more detail right here.
Another rumor we have read that makes some sort of sense is for Sony to produce a low-cost full-frame mirrorless model. Sony kind of already does do this... as the original first-generation A7 is still available, and often at a heavily discounted price that makes it seriously tempting for anyone who fancies trying full-frame without making a huge investment.
But it is just possible that Sony build a budget from the ground up – to challenge low-cost full-frame DSLRs head on.
What we think: Although rumours of a potential Sony A7S III aren't quite as hot as those of other manufacturers' models right now, its arrival would make a lot of sense right now.
Sony doesn't just make full-frame mirrorless cameras - its smaller format APS-C sensor models are very much alive and kicking. The Sony A6000, Sony A6300, and Sony A6500 are, in fact, still selling strong. And the new A6400 is set to go on sale very shortly. But we are still expecting an new flagship model in this range of non-full-frame mirrorless cameras...
The new powerhouse in the range is rumored to be called the A7000, or possibly the A6700. We think Sony already has all the technology and know-how to produce a truly credible APS-C alternative to Fujifilm's X-mount range, and we already have an idea what the Sony A7000 might look like.