Camera rumors in 2023: what cameras are coming, officially and otherwise!

Sony rumors 2023

(Image credit: James Artaius / Digital Camera World)

There are far fewer Sony rumors doing the rounds right now, thanks to the manufacturer releasing a veritable potpourri of cameras in 2022 that spanned the entire range. 

There was the resolution-focused Sony A7R V, the vlogging-focused Sony ZV-1F, the cinema-focused Sony FX30 and the brilliant cinema-focused PTZ camera, the Sony FR7

So there isn't a huge amount to speculate about at present – 

Sony A9 III

(Image credit: James Artaius / Digital Camera World)

The Sony A9 II was previously the company's flagship professional camera – until the godly Sony A1 came along and set new standards for pro sports cameras. So where does that leave the A9 line? 

One line of thought is that, where the A1 delivers both ridiculous resolution and serious speed, the Sony A9 III might double down on speed – catering to true sports and news photographers for whom hyper-resolution is actually an impediment to their work.

Could we also see such a camera that finally features a professional form factor? The A9 II and A1 are both very compact, which makes them a terrible match for giant unwieldy professional lenses. Pro shooters would certainly welcome a Sony A9 III with a traditional chassis featuring integrated vertical grip and better battery capacity (like the Canon EOS R3 and Nikon Z9). 

The Sony verdict

What we think: With the A7, A7S and A7R series all receiving recent updates, the A9 line seems to be the next one due a refresh – but where will it sit in the Alpha hierarchy, now that the A1 has been crowned the flagship?

More camera rumors: Canon rumorsNikon rumorsFuji rumorsOlympus rumorsPanasonic rumors • Sigma rumorsHasselblad rumors

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.