The Hasselblad X2D 100C is now in stock, and for medium format shooters, there’s never been a better time to take the plunge.
This flagship mirrorless system from Hasselblad blends classic Scandinavian design with cutting-edge digital imaging performance, offering a 100MP BSI CMOS sensor housed in a beautifully machined aluminium body. It’s a camera that doesn’t just take pictures – it creates them with an elegance and tonal depth few others can match.
As Ecommerce Editor at Digital Camera World, it’s my job to track down the best deals and make sure our readers spend their hard-earned cash wisely.
To make things easier, I’ve rounded up the best retailers in the US and UK currently offering the Hasselblad X2D 100C in stock.
Where to buy the Hasselblad X2D 100C ?
Under the hood, the X2D 100C is nothing short of remarkable. With 15 stops of dynamic range, phase-detection autofocus and a built-in 1TB SSD for internal storage, it’s engineered for both speed and subtlety.
The five-axis in-body image stabilisation system is a first for Hasselblad and a real game-changer for handheld medium format shooting. It makes this camera just as comfortable on the street as in the studio, allowing for slower shutter speeds without sacrificing sharpness or clarity.
Every inch of the X2D feels considered. From the crisp 5.76 million-dot OLED EVF to the tilting rear touchscreen, this is a camera that rewards both precision and spontaneity. Color science, as expected from Hasselblad, is sublime – skin tones glow, skies retain nuance, and monochrome conversions sing with richness.
Paired with the growing range of Hasselblad XCD lenses, it offers a tactile shooting experience that invites you to slow down and make every frame count.
At the time of writing, the Hasselblad X2D 100C is a very hefty investment. But for professionals and fine art photographers who demand the very best, it represents serious value – especially considering its internal storage and stabilization system reduces the need for additional accessories.
With consistent stock issues since launch, the fact that it's currently available is reason enough to act quickly if it's been on your radar.
This isn’t a camera you buy on a whim – it’s one you aspire to. And when you're ready to step into the world of medium format digital at its most refined, the X2D 100C is a statement in both performance and intent.
With units now available and ready to ship, it’s an opportunity to get your hands on one of the most beautiful and capable photographic tools on the market.
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The best Hasselblad cameras comprise some of the best medium format cameras on the market – from the X2D 100C to the modular Hasselblad 907X & CFV 100C.
