Amazon Prime sales are meant to be about finding great deals, but not everything that sells well is actually a bargain.
The Fujifilm X100VI became our best-selling camera across the entire sales period, proving once again just how much demand there is for Fujifilm’s viral premium compact.
• It’s a good idea to place your order for the X100VI and secure your spot in line. That way, when the retailer has stock, you are in the queue and less likely to miss out. Typically, though, you will wait a week to get your turn.
• The waiting list seems to be longer for the Silver version than for the all-Black variant with the retailers we've spoken to.
There was just one major problem: it was selling for around $2,299, approximately $500 above its current $1,799 US retail price.
Shoppers were not receiving a Prime discount at all. Instead, they were paying a substantial premium simply to get hold of one of the most difficult cameras to find in stock.
I completely understand the temptation, especially when the X100VI has spent much of its life accompanied by a “temporarily out of stock” message, but please do not allow inflated third-party pricing to become the normal way of buying this camera.
Where to actually buy the Fujifilm X100VI
It is believed that placing an order through a retailer selling the X100VI at its proper retail price may now involve a wait of around a week or so rather than receiving it the next day. And some color options may take longer than others (the standard choice is silver or black).
However, waiting seven days to keep an extra $500 /£500 in your pocket sounds like a very sensible trade to me. That saving could buy several memory cards, spare batteries, a premium camera bag, a filter and hood setup…. Check out the best accessories for the X100 VI, to see what the saving could get you.
There is, of course, a reason the Fujifilm X100VI continues to attract this level of attention. Inside its compact, retro-inspired body is a 40.2MP APS-C X-Trans CMOS 5 HR sensor paired with Fujifilm’s X-Processor 5.
It also features a fixed 23mm f/2 lens, providing the equivalent field of view of a classic 35mm lens, making it a wonderful choice for street photography, travel, documentary work, and everyday shooting.
The Fujifilm X100VI also introduced up to six stops of in-body image stabilization to the series, helping photographers capture sharper handheld images in lower light. Its unique hybrid viewfinder lets you switch between an optical and electronic view, while 20 Film Simulation modes – including Reala Ace – provide Fujifilm’s much-loved colors straight out of the camera.
There is even a built-in four-stop ND filter, along with 1.4x and 2x digital teleconverter options for adding a little more flexibility to the fixed-lens design.
It's no slouch when it comes to video either, offering recording at up to 6.2K/30p as well as 4K/60p. The Fujifilm X100VI remains one of the most desirable compact cameras available, and it is easy to see why it became our most-purchased camera during the Prime sale.
Just remember that popularity does not automatically make something a deal. Wait the extra week, pay the proper price, and please keep that very welcome $500 for yourself.
