This multi-award-winning full-frame camera features "headline-grabbing improvements" we hadn't seen on a Sony camera before – now it gets a rare price cut

Sony A7 V camera with lens attached, on a tree branch — A sneak peek at our Sony A7 V review: "There are a couple of headline-grabbing improvements we haven’t yet seen debuted in other Sony cameras, but mostly, enough of all the good bits of Sony's range are distilled into a more affordable jack-of-all-trades body" (Image credit: Gareth Bevan / Digital Camera World)

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Top choice: Sony A7 V

Designed as a true hybrid all-rounder, the Sony A7 V delivers flagship-inspired speed and autofocus (AF) in a more affordable body – and these deals at B&H let you save $184.75 on camera only and lens bundles!

The Sony A7 V + Essentials+ Kit is now $3,198.99 – Save $184.75 off the original $3,383.74 price.

The Sony A7 V + 28-70mm f/3.5-5.6 OSS II and Essentials+ Kit is now $3,398.99 – save $184.75 off the original $3,583.74 price.

The Sony A7 V + 50mm f/2.5 G and Essentials+ Kit is now $3,896.99 – save $184.75 off the original $4,081.74 price.

The Sony A7 V + 24-105mm f/4 G OSS and Essentials+ Kit is now $4,596.99 – save $184.75 off the original $4,781.74 price.

Deals

Top choice: Sony A7 V

Sony Alpha 7 camera with a lens next to a Camera GP Japan 2026 award shaped like a camera, featuring a yellow circular label — The Camera Grand Prix 2026 named the Sony A7 V its Camera of the Year, praising it for "establishing a new standard for full-frame mirrorless cameras". The award follows another win for Sony after the A7 V was named Best Full Frame Expert Camera at the Technical Image Press Association (TIPA) World Awards (Image credit: Camera Grand Prix 2026 / CJPC)

The Sony A7 V is Sony's latest full-frame all-rounder, combining fast performance with some of the smartest AF technology the brand has produced to date.

It features a new sensor and AI-powered subject detection system, delivering faster burst shooting and more reliable tracking for everything from portraits to wildlife.

In our review, we praised its major AF upgrades, blackout-free 30fps shooting, and refined handling.

While rival cameras offer stronger video specs, the A7 V remains one of the most capable hybrid cameras for photographers who want a single body that can do almost everything.

Browse the best lenses for the Sony A7 V

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Kim is a photographer, editor and writer with work published internationally. She holds a Master's degree in Photography and Media and was formerly Technique Editor at Digital Photographer, focusing on the art and science of photography. Kim covers everything from breaking industry news and camera gear to the stories shaping photography today. Blending technical expertise with visual insight, she explores photography's time-honored yet ever-evolving role in culture.