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Polaroid VNYL Cam $549 subscription service delivers camera with monthly film

Polaroid debuts $549 subscription service for a camera with monthly film deliveries
(Image credit: VNYL)

Love shooting instant film? Always wanted an uber-exclusive Polaroid camera? Worried about not taking photos because you always forget to buy fresh packs of film? Then the VNYL Cam service might be for you.

The officially licensed offering from VNYL – Very Nice You'll Love, "the company reimagining retro experiences for modern audiences" – comes with an exclusive neon-colored Polaroid 600 camera and three packs of film, along with monthly deliveries of two packs of film. 

• Read more: Best instant cameras (opens in new tab)

The VNYL Cam (opens in new tab) service costs $349 (£266 / AU$509) for six months or $549 (£419 / AU$801) for a year. That works out as 13 or 25 packs of film (each containing 8 instant photos); since Polaroid 600 (opens in new tab) cameras range from $129.99 to $429.99, and a pack of Polaroid 600 film costs $18.99, that's actually a good deal if you shoot 16 Polaroids a month. 

It seems like a big outlay for Polaroid kit, and a subscription model for instant film is certainly a foreign concept. However, digital photographers barely think twice about paying a subscription for Adobe products, so the idea of a subscription for analogue photographers really isn't all that different – especially since we've been unable to use our own Polaroid cameras on many occasions because we forgot to buy film!

The VNYL Cam service is built around a special edition neon Polaroid 600

The VNYL Cam service is built around a special edition neon Polaroid 600 (Image credit: VNYL)

The hot pink and electric yellow version of the Polaroid 600 – the iconic instant camera of the Eighties – might be temptation enough for avid Polaroid fans, given the popularity of collectible versions like Hello Kitty and MTV-themed editions.

Monthly film refills can be upgraded to premium or limited edition packs, and each month's delivery (or additional film order) can be done by SMS for an "offline experience" befitting the VNYL ethos. 

“In the age of smartphone photography, we’ve lost track of our personal photos that are now buried in our camera rolls,” said VNYL's founder and CEO, Nick Alt. “At VNYL, we believe in unlocking the magic of analog devices in our screen-saturated lives. VNYL Cam allows you to find ways to stay in the moment by creating offline memories that don’t get lost in the cloud."

You can find out about the VNYL Cam service at the official website (opens in new tab)

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The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera Magazine (opens in new tab)PhotoPlus: The Canon Magazine (opens in new tab)N-Photo: The Nikon Magazine (opens in new tab)Digital Photographer (opens in new tab) and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show (opens in new tab). An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.